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Engaging Your Ideal Donors and Boosting Your Fundraising Efforts: A Step-by-Step Guide

The Modern Nonprofit

develop donor personas Donor personas are fictional, yet data-driven profiles that represent your ideal supporters. Based on your research, create profiles of your ideal donors. For example, you might label a segment “Young Environmental Activists” or “High-Income Arts Patrons.”

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5 Myths That Are Sabotaging Your Major Gift Strategy

Saleforce Nonprofit

Myth 1: Getting to know prospects is manual work Tools like iWave streamline our prospect research by automatically aggregating and analyzing publicly available data to create rich (pun intended) donor profiles for our major gift officers. This learning trail covers the basics of gen AI, natural language processing basics, and much more.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

Joe, join our new Art Lovers Speakers Series.”) For example, link to a report that gives donors more information about a mission they’ve invested in, or profile a particular person or animal your organization helped last month. When segmenting your list, be careful about language that could alienate certain donors.

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Imagery and Authenticity

Non Profit Quarterly

I’m here with our Art Director, Devyn Taylor. And I wonder if you could share a little bit about how it’s been for you to be working with this imagery, this visual language that you’re creating? And so it does create kind of a quietness of visual language. I am the Chief Creative at Nonprofit Quarterly.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

Joe, join our new Art Lovers Speakers Series.”) For example, link to a report that gives donors more information about a mission they’ve invested in, or profile a particular person or animal your organization helped last month. When segmenting your list, be careful about language that could alienate certain donors.

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Looking for Inspiring Examples from Unlikely Suspects? Check These Out.

Museum 2.0

This is a tricky question in the nonprofit arts world--and probably in every field. If you don''t know the language, the players, the conversations in that subset of the field, you won''t even know where to look. Full disclosure: my museum is profiled in the latter.) There are some industry blogs and twitter feeds.

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Your Ultimate Guide to 2024 Year-End Fundraising Campaign: 5 Principles for Success

Allegiance Group

We recommend analyzing the profile of people who gave to the previous year-end campaign to see if it’s somewhat or even dramatically different from an overall donor profile. By honing in on outcome language – what you alone can do because of the unique impact you make in this world – donors will naturally gravitate toward giving.