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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. Here are four reasons why: 1) Nonprofits have been advertising Facebook for free to untold millions for years, and Facebook has yet to return the favor. 3) Facebook ROI is limited and often over-rated. Alright… thanks Facebook.

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DIY Nonprofit Technology: 4 Steps for Measuring ROI on Your Next Tech Project

NTEN

Read the rest of article, and the complete issue on "Data-Driven" when you subscribe to the journal for free! ] Whether the initiative is purchasing smart phones for staff or replacing your accounting system, measuring the Return on Investment (ROI) should be a key aspect of your decision. What are costs of alternatives?

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Fundraising During COVID: What Nonprofits Should Plan For In 2021

CauseVox

An article from the New York Times warns “Precautions remain especially important as new variants of the virus emerge. They increased their ROI by 8 times. When you adopt sustainable fundraising practices, you’re free to focus on building long-term relationships and connections with your donors to increase giving.

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How To Pick the Best Grantmaking Solution for Your Nonprofit

Saleforce Nonprofit

See if your organization qualifies for free or lower-cost options. Doing so will ensure you don’t box your organization into a solution where the return on investment (ROI) is stagnant or, in a worst case scenario, declines year-over-year. Learn more 1.

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List of Donor Wealth and Lead Tracking Software

Whole Whale

Integrations : Salesforce, Zoho, HobSpot, LinkedIn Sales Navigator, MailChimp, Pipedrive Cost : Free 7 day tracking with no integrations, sliding scale starting at $56 for 100 leads. Lead Forensics Website : [link] What it does : “Turbo-charge your lead generation, identify sales leads you never knew you had and accelerate your marketing ROI.”

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How to rent or buy an email list and why YOU should avoid it like the plague

Whole Whale

Full disclosure, I have purchased and used email lists in the distant past and have NEVER seen any ROI from the tactic. Hopefully, this article will map out the pros and cons of email list purchasing. No free lunches Buying or renting a list can seem like a quick tactic that can give a quick boost to your marketing goals.

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What fundraisers Need To Know About Next Era of Digital Technology

Beth's Blog: How Nonprofits Can Use Social Media

However, if only focused on the ROI benefit – you lose some of that potential because it lead to prospecting over keeping current donors engaged. CoBoting is using AI to free up human time from manual and tedious process and focus on the truly human abilities like donor engagement, creativity, etc). What might it feel like?”

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