Forum One

JULY 13, 2021

Apple’s latest privacy updates will affect data sources commonly used by mission-driven organizations. Let’s explore how your organization can adapt to the changes. For organizations running ad campaigns, these changes could impact results and data in numerous ways. Declining email open rates. Fewer return visitors.

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Impact Organization Track Analytics 46

sgEngage

NOVEMBER 22, 2022

In this article, we share insights from contributor Woodrow Rosenbaum, Chief Data Officer at GivingTuesday, who analyzed what the charitable event space will need to thrive through the prospect of a global recession. Findings about giving from the annual global day of generosity reveal key lessons about how to engage givers all year.”

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Trend Global Demographics Giving 78

Candid

OCTOBER 17, 2022

Simply create your GuideStar account, then match yourself to the organization. Level up with demographic information. Our Knowledge Base Article can help you collect demographics about your organization. With all that traffic, it’s important to make sure your profile is up to date. Check basic information.

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Campaign Digital Profile Social Media 75

Bloomerang

JUNE 26, 2023

In this article, we break down the reasons why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to your advantage starting today. Segmentation is determined by the information most important to your organization – from demographics to giving capacity to donation timeframes.

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sgEngage

APRIL 10, 2023

To help you get started, this article will explore four ways you can plan ahead now, including: Create a research-based fundraising strategy. For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Wealth indicators.

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Demographics Retention Donor Research 74

Bloomerang

APRIL 6, 2021

At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. In this article, we’ll tell you everything you need to know about the role of direct mail in a multi-channel fundraising strategy. Direct mail has higher response rates .

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Allegiance Group

FEBRUARY 14, 2023

Additionally, retention rates for first-time donors declined from 25.3% in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. This article provides insight and perspectives on donor acquisition strategies for direct mail. year over year. in 2016 to 19.3%

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sgEngage

APRIL 26, 2023

What digital disruptor will cause organizations to change how they do business? These tools can help organizations incorporate brand-new fundraising strategies or revamp their traditional events to make them much more engaging. Video content is being consumed at higher and higher rates and is the preferred medium for most.

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DNL OmniMedia

MAY 25, 2022

Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. For example, if an organization realized that its budget for a previous campaign was too low, it can predict that the budget for the next campaign, if unchanged, will also be too low. This includes assisting with nonprofit analytics!

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Qgiv

JANUARY 8, 2024

With technology and societal changes, organizations like yours must stay on top of the trends to meet donors’ expectations. There are a few different AI programs your organization can take advantage of including ChatGPT , Jasper AI , and Google Bard. The fundraising landscape is constantly evolving, and that isn’t by chance.

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Trend Raise Tools Tips 52

sgEngage

APRIL 10, 2023

In this article, we’ll go over each of these tips in detail so you can better engage your school’s donor base: Intentionally target your audience. Along with using data from previous campaigns, analyze your donors’ demographics, such as age group and average income. Choose a fundraiser that educates students.

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Get Fully Funded

SEPTEMBER 14, 2021

The next step is to work hard at your organization to boost revenue so you can expand your programming. In this article, we’ll discuss the following six concrete steps your nonprofit can take to boost revenue and grow your organization: Track your organization’s retention rate. Focus on building relationships.

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Donation Strategy Retention Rate 64

3rd Sector Labs

MAY 14, 2014

And we wonder why retention rates are falling, and why donor acquisition efforts fail too often. Giving patterns, gift potentials, areas of interests and demographics represent starting points for analyzing your database. What can smaller organizations do? What do to? Your donor database is a gold mine. Study, re-think, revise.

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Analytics Data Fundraising Database 170

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Optimize your website to convert visitors into donors.

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Digital Practice Donor Strategy 52

Nonprofits Source

JUNE 22, 2017

Second, social media isn’t enough on its own to expose your organization to a new audience. On average, visits from social media represent 6.92% ( 65.33% of which is driven by Facebook ) of all traffic to nonprofit websites compared to 47.09% from organic search. of all impressions were organic. Click Through Rate (CTR).

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sgEngage

MARCH 4, 2022

With the busy year-end giving season fast approaching, you might be wondering what your organization can do to maximize donations, encourage recurring giving , and build lasting connections. In this article, we’ll explore three key findings from the Giving Experience Study and explain what they mean for your nonprofit, including: .

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Studies Experiment Giving Generation 84

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help. This guide will explore the. benefits of direct mail. Guides like. Segmentation.

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Allegiance Group

MAY 1, 2024

It goes without saying, but calendar year-end is a critical time for many nonprofit organizations. Before anything else, conduct a comprehensive analysis of your donors’ demographics and psychographics. For instance, donors who regularly give to your organization will often make an additional gift in December if they’re asked.

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Bloomerang

MAY 3, 2021

My last article of this two-part series, “ Nonprofit Giving Trends and Future Fundraising Strategy ,” began a discussion of smart fundraising strategies to take advantage of best practices and current trends. One place I worked saw appeals with notes get a 30%+ rate of return vs. a 4% return from appeals without notes! .

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Qgiv

FEBRUARY 20, 2022

This sentence doesn’t communicate anything to the reader and says nothing about your organization or why you’re emailing them. With a little organization-specific branding, a template like this one can be the perfect medium to express your nonprofit’s cause. Segmenting inactive donors can help nonprofits maintain high open rates.

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email Donation Tips Template 98

Achieve

APRIL 28, 2022

An accessible, mobile-responsive design branded to your organization. Sharing functions for users to post articles and fundraisers on social media. As part of their social responsibility programs, corporations will often match their employee’s donations to registered nonprofit organizations. Multiple active (e.g., According to.

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Donor Tips Online Gift 59

Top Nonprofits

MARCH 12, 2021

First, we’d recommend considering what’s worked for your organization in the past. In this year’s spring fundraising campaigns, expect to see organizations: Emphasizing mobile giving. From anywhere in the world, a donor can tap a button on their smartphone and contribute to your organization. Appealing to younger donors.

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Trend Campaign Fundraising Mobile 98

Neon CRM

DECEMBER 13, 2023

In this article, you’ll learn about various membership models for nonprofits and discover both the keys to success and potential challenges you may face. Membership models determine how organizations drill down to plan membership tiers , community-building activities, and budget and revenue priorities.

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NonProfit Hub

FEBRUARY 6, 2019

Also, check your analytics on each site to see which demographic groups interact with your content, then tailor the style and wording of your posts accordingly. . This is a completely free way to spread the word about your organization. They’ll then provide data on your impressions, open rates, click-through rates and more.

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Marketing Captivate Social Media Mail 56

NonProfit Hub

JANUARY 22, 2019

This article was originally published in Nonprofit Hub Magazine. The same decline in drive can happen within your organization, so here are some foolproof ways to meet and exceed all your goals for fundraising in 2019. There are specific reasons why your organization met (or didn’t meet) each of its goals.

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Fundraising Captivate Social Media Goal 59

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

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Demographics Social Media Online Advocacy 45

Tech Soup

DECEMBER 16, 2013

charitable giving by individuals goes to organizations with religious ties. Among these, 65% make contributions to congregations or to charitable organizations. Donors gave larger donations to congregations and smaller donations to secular charitable organizations. The new report called Connected to Give: Faith Communities.

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Charity Donation Share Indiana 50

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

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Demographics Social Media Advocacy Online 34

NTEN

JULY 28, 2010

Should you be considering this important demographic when you redesign your site next time around? No problem, I’ll lay out a few quick suggestions for sorting out whether this social demographic is, in fact, a big, or at least increasing slice of your website traffic. next to individual media like articles, photos, and videos.

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Social Media Site Media Social 67

Achieve

APRIL 10, 2020

Now is a great time to check-in with your supporters to ask them how they’re doing, thank them for their past support, and explain your organization’s next steps amid COVID-19. . Virtual events are likely a new endeavor for your organization, but the concepts are similar to basic event planning. How can you attract more attendees?

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ASU Lodestar Center

JUNE 17, 2011

Seniors, in particular, are an especially important age demographic to learn more about. Einolf (2009) [1] analyzed the baby boomer generation and predicted a similar increase in volunteer numbers and rates. How do 50+ adult volunteers engage with your organization? Like this article? Complex questions, no doubt.

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Arizona National Research Volunteer 69

Qgiv

JUNE 10, 2022

Hosting fundraising events, whether online or in person, can yield great rewards for nonprofit organizations. Digital marketing consists of advertising campaigns that include targeted research and outreach segmented by geographic location, demographics, specific interests, and more. Why Do You Need It? Donation page or form.

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Digital Marketing Online Fundraising 52

Care2

JANUARY 14, 2009

Given the email clutter your subscribers battle daily, how are your organization’s e-newsletter open and click-through rates looking these days? Here are some useful tips to increase your e-newsletters performance rates. Gather demographic info if you don’t already have it. Headlines should be short.

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Newsletter Tips gMail Headline 51

NonProfit Hub

OCTOBER 12, 2015

Sending out emails can be frustrating, especially when you look at open rates. Then, compare how the groups compare to one another with open rates. Not every organization will have the same target audience, and not every person likes to consume a message in the same way. And some people have THE NERVE to not even open it??

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

We identified two potential challenges for foundations to make use of this data: The data itself can be biased because it comes from a sampling of people who use social media or what some called a “self-selection bias,” so the data may not be representative of a total population – only specific locations or demographics.

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Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

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Newsletter Social Media Advocacy Tips 51

Nonprofit Tech for Good

JANUARY 10, 2022

Essentially all 501(c)(3) organizations qualify to take part unless they are hospitals, schools, or government organizations. As long as an organization meets the basic eligibility requirements, which almost all nonprofits do, and the application is submitted correctly, the nonprofit will be approved for a Google Grant.

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