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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best. Understanding this process is key. How are you tracking success?

Analytics 169
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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

A matching grant pledge prior to the big day encouraged supporters to dig deep, resulting in a 40% revenue increase compared to the previous year’s total by the time the day drew to a close. The underlying analytics were impressive. And the only way to know is to test.” Supporters took advantage of the second chance. “The

Test 52
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Study the Data, But Eat the Cake—Put the Human Factor Forward

.orgSource

Sunk cost fallacy is that soul-sucking tendency to continue investing time, money, or effort into activities that are clearly failing. Machine Learning, predictive modeling, and natural language processing are a few of the ways AI makes data more meaningful. AI-powered analytics handle large volumes of data efficiently.

Data 221
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To Build or Buy a Software Solution: Which is Right for You?

Association Analytics

Throughout the evaluation process, it’s important to keep your association’s unique goals and success metrics top-of-mind. A talented, seasoned staff leading the project can greatly reduce your time to execute. Time to Value or Return on Investment. And we all know that time is money, right?)

Software 321
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process. The key is being deliberate about the types of prospects you’re trying to reach and processes you’re using to try to convert them into new members. One example of thought leadership is this blog!

Create 169
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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). You’ll be pulling in rich data in no time! What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information.

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Comprehensive Guide to Google Analytics 4 for Nonprofits

Qgiv

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.