Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

Analytics 52

Analytics Google Story Metrics 52

Association Analytics

APRIL 1, 2024

Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. In order to track trends year-over-year, IAEE will repeat many of the same questions, adding in three or four additional questions about programs or services the team is testing.

Data 210

Data Strategy Associations Survey 210

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” do not have e-commerce tracking set up in their Google Analytics accounts.

Analytics 100

Analytics Google Digital Marketing 100

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Nonprofit Tech for Good

MAY 8, 2019

“We work quickly to create and disseminate content, and look at metrics on our various digital platforms. Having talented people in-house allows us to pivot and move quickly based on our metrics,” Melissa says. Speaking of metrics, how do you measure your nonprofit site’s performance?

Online 246

Online Hunger Metrics Drupal 246

Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. From a steep learning curve to having to interpret new metrics, the frustration is real. The planned phaseout of Google Analytics was a shock when it was announced.

Analytics 76

Analytics Museum University Google 76

Candid

APRIL 20, 2023

Twitter analytics Facebook insights Instagram insights LinkedIn analytics TikTok analytics Once you have exported data from the last year, sort posts by the metric you’re most interested in, such as engagement, reach, or link clicks. Set a time period for the test. Then, pull the top and bottom 10 posts.

Social Media 98

Social Media Data Strategy Media 98

.orgSource

APRIL 25, 2023

HR analytics can bring objectivity to what is frequently a highly subjective process. If you are having difficulty finding diversity in your talent pool, Sarah suggested testing new waters. Studying factual information will help you make better choices.” I love that answer. Diverse candidates are out there,” she noted.

Application 221

Application Statistics Culture Job 221

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023.

Time 72

Time Metrics Analytics Adopt 72

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

Two new books on measurement and analytics came to my attention this week. The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.” The book Lean Analytics focuses on the measure stage.

Metrics 101

Metrics Measure Analytics Method 101

Forum One

JULY 15, 2021

This allows you to successfully test and evaluate your personalization strategies and tactics. This includes: Email databases Website analytics CRM systems Online giving platforms. This stage of personalization doesn’t require automation, and you can test and gauge impact by simply monitoring opens and click-through rates.

Personal 101

Personal Test Demographics Analytics 101

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Implement and Test : Develop and implement your ChatGPT-powered initiatives. Be sure to continuously test and iterate to ensure optimal performance and user satisfaction. Monitor metrics such as engagement rates, content reach, and donor response. With ChatGPT’s analytical prowess, the process can be augmented.

Digital 298

Digital Strategy Guide Create 298

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy. You can start testing your outreach plans. .

Giving 119

Giving Retention Metrics Demographics 119

sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics.

Tools 84

Tools Donor Fundraising Survey 84

Cloud 4 Good

DECEMBER 7, 2021

Across industries, organizations have been investing heavily to integrate analytics throughout every aspect of their company to capture a portion of the $9.5 trillion value that the McKinsey Global Institute estimates advanced analytics can enable. trillion to $15.4

Blackbaud 94

Blackbaud Report Chart Analytics 94

Nonprofit Tech for Good

APRIL 10, 2022

Using a graphic design tool such as Canva or Venngage , converting powerful stats, quotes, and CTAs into graphics is a time-tested, proven method to grab the attention of your followers, thus increasing your engagement on Twitter (and all social media). 8) Get to know your Twitter Analytics Dashboard.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” 3) Applause Rate: I think arts organizations might like this metric!

Metrics 96

Metrics Facebook Data Measure 96

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can. A/B Test Email Content. Email Opens + User IPs. Use your UTMs.

email 104

email Marketing Test Mail 104

Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging.

Lesson 59

Lesson Fundraising Digital Test 59

Amy Sample Ward

MAY 4, 2011

Metrics Tracking template! Analytics and Metrics. Here are some of the resources to help get Google Analytics set up elsewhere and make the most of it: [link]. Here are some of the resources to help get Google Analytics set up elsewhere and make the most of it: [link]. Content Mapping template! Learning in Action.

Lecture 137

Lecture Storytelling Data Strategy 137

Candid

MAY 10, 2023

To test or preview your campaign, consider doing a soft launch first. Base this evaluation on the SMART goals that you set previously, using Google Analytics and other measurement tools on your social and email platforms to assess engagement, website traffic, and any other metrics that relate to your goals.

Communication 98

Communication Campaign Channel Measure 98

Connection Cafe

JULY 18, 2011

If you’re not yet familiar with Google Analytics, it’s a free tool from. In its default state, Google Analytics tracks all activity on your website. Well, tracking employee engagement is great too, but Google Analytics is not the tool for that!). That is difficult to block in Google Analytics.

Analytics 48

Analytics Google Profile Metrics 48

Nonprofit Tech for Good

JANUARY 17, 2019

You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. Ideally, it’s good to test tools around scheduling, campaign management, image and video editing to find what works best for your organization. 5) Pick the right tools. 6) Plan your campaigns.

Calendar 278

Calendar Social Media Content Media 278

Forum One

NOVEMBER 3, 2021

Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. Often, this is a high-level report, focused on strategic, organization-wide metrics of success.

Report 71

Report Data Metrics Analysis 71

Candid

JUNE 28, 2022

You can calculate this metric for your organization by dividing the number of donors who gave again this year by the total number of donors who gave last year. . This will help you build strong, genuine supporter relationships that stand the test of time. . The donor retention formula.

Donor 111

Donor Retention Rate Database 111

Connection Cafe

JANUARY 23, 2020

Have you found yourself asking how to better use analytics to help drive your direct marketing strategy and measure results? Listen in to hear what John has to say about deciding which marketing ideas to test out, choosing which metrics to follow, and getting others in the organization on board with your ideas.

Podcast 31

Podcast Marketing Program Metrics 31

DNL OmniMedia

NOVEMBER 22, 2022

Google has a metric called Quality Score. This metric is used in conjunction with your bids to determine which ads to run and what each ad should cost. The columns help you track the trends of metrics like Expected Clickthrough Rate, Ad Relevance, and Landing Page Experiences. Make Sure Your Pages Are Mobile Ready.

Google 52

Google Results Websites Grant 52

sgEngage

SEPTEMBER 28, 2021

Ensure you have access to accurate email metrics including click, action, and conversion tracking so that you can determine the success of content, messages, and segmentation. Expand your use of email testing to better understand your engaged constituents and determine what interests your audience enough to take an action.

Online 92

Online Fundraising Benchmark Adwords 92

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard. What is it?

Report 251

Report Web Analytics Comparison 251

Media Cause

FEBRUARY 12, 2024

Social platforms are included in Google Analytics traffic sources. Since social media plays a big role in driving traffic for organizations, Google Analytics treats it as a separate and distinct entity. Analyzing metrics on platforms like Instagram and TikTok can help fine-tune your strategies.

Search 59

Search Alternative Social Social Media 59

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 30, 2007

Just when I started to feel comfortable with understanding what metrics I might use for blogging, this comes along. A model for metrics and applications. However, the model may be applicable to s ocial media strategy and metrics. However, the model may be applicable to s ocial media strategy and metrics.

Metrics 61

Metrics Measure Facebook ROI 61

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

Mapping Metrics to Strategy View more presentations from kanter. We'll examine what can and can't be quantified as well as various metrics and analytics tools. An understanding of the right metrics to use and how/when to incorporate qualitative information 3. Takeaways: 1. The discussion was fantastic.

Metrics 50

Metrics Map Social Media Strategy 50

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Google Analytics provides valuable insight into your website and its successes. Then, use the Google Analytics app to check your standings from anywhere. Individual tasks.

Org 80

Org Raise Tools Help 80

Candid

JANUARY 30, 2023

Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. This is usually completed after A/B testing confirms that a new component will improve the desired audience perception of the brand.

Nonprofit 120

Nonprofit Audience Library Research 120

Care2

JANUARY 6, 2009

In part 1 of this series, we discussed how to correctly install your Google Analytics. This is the most important part of your web analytics. Google Analytics has proven particularly helpful for content-based sites and commerce sites. Which metrics will help you achieve it? Average time on site.

Analytics 54

Analytics Google Websites Metrics 54

Cloud 4 Good

OCTOBER 6, 2021

The dynamic gauge chart is now available to use report metrics and field values to respond dynamically to the displayed business metrics. As with all changes, we recommend that you first install and test in a sandbox environment prior to installing into a production org.

Chart 101

Chart gMail Singapore Vermont 101