Whole Whale

NOVEMBER 29, 2021

Not the Google Ad Grant : Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords). And, unlike most grants, Google grants also have a very simple application process. Meet the Google Ad Grant eligibility requirements.

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Grant Google Info Application 98

Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. We recommend you reach out to their team for all your Google Grants needs! How do I manage Google Grants?

Grant 52

Grant Google Management Guide 52

Greater Giving

FEBRUARY 13, 2023

Another invaluable engagement tactic is to leverage the Google Ad Grant. In this post, we’ll provide you with a quick overview of what the Google Ad Grant is and give you three ways you can boost your Ads approach to get the most mileage possible out of this opportunity. Let’s begin! Meet minimum ad structure requirements.

Grant 52

Grant Google Strategy Dallas 52

.orgSource

SEPTEMBER 19, 2023

Wrap-up Keynote Hey Google, write me a speech about the ethical and legal issues surrounding a non-profit’s use of AI. Kimberly will explore these complex and evolving ethical and legal issues and the importance of developing policies and regulations that address this changing landscape. Sponsored by Multiview. Kimberly A.

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Sponsor Associations North America Law 221

Media Cause

MAY 31, 2023

When is the last time you read through your organization’s privacy policy? But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. Maybe… never? How about your cookie consent banner? If so, you’re not alone.

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Marketing Plugin Track Policy 52

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. How Can You Use a Google Grant? Absolutely.

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Google Grant Guide Nonprofit 348

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4? Why is Google making this change?

FAQ 57

FAQ Organization Analytics Google 57

Nonprofits Source

FEBRUARY 13, 2023

Only 0.63% of Google searchers click on results on the second page, giving you very little room for error. Optimizing your content for Google’s algorithm is an easy way to boost your SERP ranking for your target keywords. Organize your content so it can be crawled and indexed by Google.

Digital 52

Digital Strategy Fundraising Google 52

Bloomerang

DECEMBER 19, 2023

Top feature: Users gain insight into online traffic, transaction times, website visits by device type, and conversion rates with real-time analytics. Google Workspace Platform overview: Google Workspace for Nonprofits is a flexible productivity and communication platform with multiple apps to streamline team collaboration.

Software 86

Software Free Tools Adobe 86

Whole Whale

DECEMBER 11, 2022

There are two new major online privacy policy changes coming in 2020, the CCPA in California and SHIELD act in New York. These acts mimic the standard set by the European Union with GDPR and many of the policies will sound familiar. The New York Stop Hacks and Improve Electronic Security act and the California Consumer Privacy Act.

Law 52

Law Digital Guide New York 52

Media Cause

DECEMBER 2, 2022

This followed by Google announcing that they plan to phase out 3rd party cookies by 2024 meant that Meta had to innovate and release a new product that would be known as CAPI. . Google has released Server-Side Tagging for Google Tag Manager and Google Enhanced Conversions which will allow for collecting and hashing 1st party data.

Impact 52

Impact API Track Conversation 52

Care2

JANUARY 6, 2009

60) Search « Care2 Adds Two Experts to Nonprofit Services Team | Main | Year-End Fundraising » Tuesday Jan 06 2009 Defining a Nonprofit Websites Google Analytics KPIs (Part 2) Tuesday, January 6, 2009 at 12:43PM | by James OMalley In part 1 of this series, we discussed how to correctly install your Google Analytics.

Analytics 54

Analytics Google Social Media Websites 54

Allegiance Group

MAY 18, 2023

Tracking data on unique visitors, pageviews, backlinks, and more from Google Analytics is essential to creating compelling online content. Once visitors have been on your site, you can target them in digital ad campaigns if they’ve accepted your cookie policy. Use paid media to target your ideal donor.

Digital 52

Digital Practice Donor Strategy 52

Nonprofit Tech for Good

APRIL 3, 2022

Spend two hours googling “creative fundraising ideas” to get inspired. Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations. Help the organization apply for, qualify for, and manage its Google for Nonprofits.

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Fundraising Mail Law Donation 344

Nonprofit Tech for Good

MAY 18, 2020

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. What is the Google Grant? Example Use Cases: Google Grant Case Studies. A Real-Life Example.

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Google Grant Guide Adopt 331

Whole Whale

MAY 3, 2023

With the public launch of Google’s Bard chatbot which uses their LLM and search data as of May 2022 the clock has started on how the largest search engine will be shifting user behavior ( Bard FAQ on how it works ). on Google present day (Q2, 2023). Try to categorize your keywords into the 3 buckets above.

Search 52

Search Grant Organization Voice 52

Whole Whale

MAY 3, 2023

on Google present day (Q2, 2023). Here is an audit you can take to gauge your nonprofit’s traffic risk: Create a CSV list of your inbound keywords with traffic #s from Google Analytics or Search Console for the past year. For example here were top searches in 2022 According to Google which all could be answered by a GPT tool.

Search 52

Search Grant Organization Voice 52

Forum One

MAY 5, 2022

CRMs can also use automation to pull data into meaningful analytics. Like CRMs, using automation tools in social media can not only reduce staff time in posting content, but provide cross-platform data and analytics that inform your strategy. Hint: If you use a CRM, you’re likely already paying for automation tools! How to get started?

Work 59

Work Hints FAQ Adopt 59

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2007

As part of some research for a screencast on Google Analytics for NTEN, I gave a shout out to folks asking for examples. BTW, if you are looking to learn more about how to use Google Analytics, I highly recommend the Webinar that NTEN is offering next Wednesday with Avinash Kaushik.).

Analytics 50

Analytics Google Culture Create 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Feeding America’s strategic plan has a broad goal to mobilize the public in three outcomes areas: donations, public policy advocates and brand awareness and foster engagement. They used Google Analytics to see where traffic is coming from specifically to their advocacy pages surrounding the bill and looked at Twitter retweets.

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Feeds Social Media Measure Summary 102

Nonprofits Source

JANUARY 23, 2023

Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Through the Google Ad Grants program, Google empowers charitable organizations to tap into pay-per-click (PPC) advertising, connecting them with likely prospects online.

Grant 52

Grant Google Guide Nonprofit 52

Forum One

MAY 31, 2022

Google sent a bit of a shockwave through our community this spring, announcing that after more than ten years, Universal Analytics (UA) will stop collecting new data on July 1, 2023.* Shifting to a whole new platform—and Google Analytics 4 is a whole new platform—can seem daunting. Examine your analytics.

Analytics 46

Analytics Google Organization Metrics 46

NTEN

MAY 21, 2013

Thanks to skills I picked up at NTC, I was able to better survey our community to find service gaps and develop social interventions to improve their health; redevelop our website with the latest usability research in mind, turn our drab social media policy into a "living document", and train staff in best practices.

NTC 72

NTC Donation Share Australia 72

NTEN

JANUARY 22, 2009

Policy-oriented organizations have long produced dizzying amounts of statistical content. In the past, rows and rows of data would die a quick death in thick policy reports or inscrutable spreadsheets. At the heart of most issue-focused policy and research is data analysis. Kurt Voelker, Forum One Communications.

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Policy Data Content Share 36

Tech Soup

JANUARY 18, 2015

That's where telework policies come in. You can see what those would be for your organization using the Global Workplace Analytics Employer Workplace Savings Calculator (free registration is required to use the tool). Get Started with These Tips and Sample Telework Policies. Benefits of Telework.

Work 36

Work Management People Policy 36

NTEN

MAY 21, 2013

Thanks to skills I picked up at NTC, I was able to better survey our community to find service gaps and develop social interventions to improve their health; redevelop our website with the latest usability research in mind, turn our drab social media policy into a "living document", and train staff in best practices.

NTC 60

NTC Donation Share Australia 60

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Societal Change: Impact on society, policy discussions, and conversations that advance sustainable practices. Among other changes, it requires encouraging employers to have more bike friendly policies. Say Giller, “Our whole team reviews Google Analytics, like sipping fine wine.”

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Measure Policy Social Media Green 97

Care2

JANUARY 6, 2012

Adding pertinent information such as your address, phone number, and privacy policy is important too, because it demonstrates that you are a legitimate nonprofit. How are donors finding your organization online when you look at your Google Analytics? Send new donors a special welcome message. Review and optimize your traffic.

Online 71

Online Practice Fundraising Rate 71

sgEngage

AUGUST 23, 2023

The Google Ad Grant program is an incredible opportunity. Like any nonprofit grant , rules come along with the Google Grant. Long story short, driving sufficient traffic and clicks with Google Ads is essential for boosting brand exposure and your advertising efforts’ ROI. Then, research those terms with Google Keyword Planner.

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Grant Google Guide Management 67

Connection Cafe

APRIL 27, 2009

The first full day of NTC 09 kicked off with a special dance (mad props to @ntenhross ), a great keynote and a session full of Google representatives spreading the (free!) The session covered four different programs Google offers at no cost to the nonprofit community. Google AdWords. tech love to the nptech community.

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Map Google Grant Video 32

NTEN

MARCH 31, 2010

We like Google Analytics. But Google Analytics for Facebook Fan Pages ? There are at least " Five Reasons Why Your Company Doesn't Need a Social Media Policy " But just in case, here's a new online tool that can help you create one. A monthly roundup of our favorite nonprofit tech resources.

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Drupal Newsletter Analytics Registration 52

Connection Cafe

DECEMBER 13, 2011

Anyone who has ever written an AJAX application will likely agree that while it makes sense from a security perspective, the "same origin policy" is the root of all evil. 3) Asynchronous Google Analytics Tracking. Years ago, Convio was an early adopter of Google Analytics, back when it was still called "Urchin".

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Convio Script AJAX API 49

NTEN

DECEMBER 22, 2011

Where can nonprofits find free advice on questions as varied as: What is your policy on how you add e-mail addresses to your lists? For those that use Google's Analytics service and track download counts for non-HTML resources, has the Javascript or mechanism for tracking changed?

NTEN 52

NTEN Conference Local Newsletter 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

With the help of David Hood , we googled all the participants and checked out their web presence and social outposts. anilkanji : In writing your social media policy & guidelines, build in answers for your org to “what’s the worst that could happen&# @kanter #ncwk. The second half of the talk was on practice.

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Charity Conference Org Slides 91

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

Google and Microsoft sent me mobile phones in response to my complaints about the Apple iPhone in-app donation policy. I’m also in a steep learning curve with my two new mobile phones – the Windows 7 phone from Microsoft and Nexus S Android from Google. Planning for Integration First. Qwerty Monsters.

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Donor Summary Mobile Phone 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

There is still a ways to go in some areas , particularly in integrating digital media into holistic communications policy; clarity of ownership of responsibility for digital communications within the organization; techniques of measurement; and acceptance of digital and social platforms as two-way communications tools.

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Arts Social Media Studies National 110

Whole Whale

NOVEMBER 8, 2022

Power Poetry developed this quarterly/annual report in a customizable way from a Google Data Studio template built by Whole Whale. Full disclosure: This is from our founder George, who also co-founded PowerPoetry.org , the largest teen poetry platform in the US. The dashboard lives on PowerPoetry.org/data , a URL shared with supporters.

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Report Template Org Nonprofit 85