Zen and the Art of Nonprofit Technology

SEPTEMBER 18, 2006

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Google Analytics vs Site Meter September 18, 2006 Yes, I promise, the post on tagging and folksonomies is coming. vs Web 2.0 – I wanted to talk about Google Analytics. 3 Dru 08.05.09

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Analytics Google Site Folksonomy 100

NTEN

JANUARY 25, 2013

You probably already know that Google Grants gives out free AdWords accounts to nonprofits. With an account, if somebody searches for info on, say "polar bears" -- and your organization is trying to ensure there's an ice cap left for them to do polar bear-y things on -- you can use AdWords to try to steer them to your web site.

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Grant Google Adwords Info 69

Nonprofit Tech for Good

APRIL 3, 2022

Spend two hours googling “creative fundraising ideas” to get inspired. Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations. Help the organization apply for, qualify for, and manage its Google for Nonprofits.

Fundraising 353

Fundraising Mail Law Donation 353

Connection Cafe

MAY 23, 2013

Assuming you’re using Google Analytics*, here are 4 steps you can take: Year-Over-Year Comparison. Setup Google Analytics to do a year-over-year comparison. In Google Analytics, go to Audience > Overview to see whether your Visits have increased or decreased. Examine Visits. Was it search engine visits?

Websites 44

Websites Comparison Analytics Search 44

3rd Sector Labs

JULY 22, 2014

What we do know is that we are using more fundraising technology – software, databases, third party systems, analytics tools – than ever before. Google phrases like “how much fundraising software do I need?” And we don’t know because, as an industry, we don’t pay enough attention to data quality.

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Software Data Fundraising Database 161

Whole Whale

DECEMBER 11, 2022

If you Googled something to find this article it probably means CCPA doesn’t apply to your organization (no offense, but lawyers are probably on it already if you meet these qualifications). If you have no privacy policy language, or language doesn’t include any of the Google Analytics, Facebook, HubSpot or other tracking software being used.

Law 52

Law Digital Guide New York 52

Connection Cafe

AUGUST 27, 2018

It’s not a complete form, but it engages their users in a concrete activity right away: (We’ll talk more about usability testing and analytics later, but suffice to say they play a big part here. Side note: This fit of charity is why your organization needs to invest in search engine optimization and Google Ad Grants for Nonprofits.

Donation 33

Donation Online Tips Cancer 33

Connection Cafe

APRIL 27, 2009

The first full day of NTC 09 kicked off with a special dance (mad props to @ntenhross ), a great keynote and a session full of Google representatives spreading the (free!) The session covered four different programs Google offers at no cost to the nonprofit community. Google AdWords. tech love to the nptech community.

Map 32

Map Google Grant Video 32

Amy Sample Ward

JUNE 17, 2010

However I just found this great how-to on integrating Google Analytics on a Facebook Page, and hope to do that soon. also measuring the number of clickthroughs from these sources to the main site (via Google Analytics). Personally still have a lot to learn about analytics and starting to use more – mostly google.

Community 132

Community Build Local Los Angeles 132

sgEngage

AUGUST 23, 2023

The Google Ad Grant program is an incredible opportunity. Like any nonprofit grant , rules come along with the Google Grant. Long story short, driving sufficient traffic and clicks with Google Ads is essential for boosting brand exposure and your advertising efforts’ ROI. Then, research those terms with Google Keyword Planner.

Grant 68

Grant Google Guide Management 68

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Use Google Analytics (GA) to see things like how many unique visitors you’re getting, what content is being viewed the most, what keywords or phrases people are using to find you and where people are coming from when finding you. This is only a glimpse into what you can do with analytics. Put these tools in place. Off we go.

Site 50

Site Web RSS Build 50

Care2

DECEMBER 12, 2011

Cross browser compatible tested – Make sure that your site loads well in all major web browsers including Firefox, Google Chrome, Safari, and yes, Internet Explorer. Test Forms - Test donation and email subcription forms to be sure that funds are processed properly and contact info transfers to your database.

Websites 73

Websites Plugin Test Feeds 73

Beth's Blog: How Nonprofits Can Use Social Media

JULY 7, 2009

We didn’t have a unique URL for Facebook, and we didn’t have Google Analytics tracking codes set up on the web version of the email. So, for the next email we sent out, I used trackable URLs from Google Analytics for both Facebook and Twitter. Now, I was able to see stats in Google Analytics for each separate medium.

Share 62

Share Stats Social Media Analytics 62

Connection Cafe

DECEMBER 20, 2018

Don’t ask for more info than you need. A multi-step donation process means having multiple pages: one for the donor’s basic contact info, another step for their payment info, another step for donation amount and type, etc. And voila, they’re gone. So we recommend you make your donation process: As Short as Feasible.

Websites 37

Websites Donor Test Accessibility 37

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2010

On Thursday, there were reports that all/ nonprofit pages were now defaulting to the “Info&# tab regardless of what default tab was set. Last week, we heard from Ivan Boothe about a concern with merging Facebook pages with Facebook Places. He agreed to write a guest post. Solutions and workarounds.

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Place Facebook Philadelphia Profile 101

NTEN

OCTOBER 6, 2011

It’s never too late to start, and you’ll find that nailing your content will have a huge impact on your site analytics and conversions. Then, use your web analytics software to determine the most frequently visited pages and focus your content strategy work there. Again, people are coming to you site for the info!

Content 83

Content Strategy Question Calendar 83

NTEN

JULY 28, 2010

Analyze any prior web traffic : If you use Google Analytics or another tool, look and see where your site traffic is going. Choose the top 2-3 actions you want your audience to take -- i.e. Donate, Register, Request More Info, etc. -- and highlight them with graphic buttons. You have a limited amount of attention from a visitor.

Method 52

Method Audience Design Question 52

Amy Sample Ward

APRIL 27, 2009

Analytics tools. Sarah - use google alerts and a page that we update with mentions. Qui - for clients that are larger, we set up media citation reports (like a word doc with titles and links and relevant info about the mentions and how they should respond). Here goes… Take aways: How to use listening. The right metrics.

Social Media 102

Social Media Map Strategy Media 102

Connection Cafe

FEBRUARY 10, 2009

Whenever this question comes up, I first and foremost suggest that they begin using Google Analytics and Google Webmaster Tools. Most of us are likely familiar with Google Analytics. This is a free service from Google, and is relatively painless to install.

Tools 20

Tools Free Analytics Google 20

Connection Cafe

JUNE 26, 2018

You should not conduct a donor survey unless you know exactly what information you need to obtain from the survey and what you’ll do with the info once you get it. . With cost-effective tools like SurveyMonkey and Google Forms, the only reason to use mail-in survey is if it’s best suited to your target audience (e.g., Purposeful.

Survey 29

Survey Donor Effective Audience 29

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 29, 2007

" Best Engaging Communities " a large collection of best-practices info and case studies about managing online communities found by Ian Wilker. Robin Good has a nice roundup of affordable Web Conferencing Tools and a useful comparison chart in a google spreadsheet. Via LifeHacker , does google analytics make you say huh?

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Nptech Summary Tag YouTube 50

Zen and the Art of Nonprofit Technology

DECEMBER 17, 2007

at 10:52 am I hate giving my Google password to any web site that’s not at google.com. And if you have a Gmail account, it’s the same username/password that you’d be using for Analytics, Google Docs, Adsense, etc. 4 Ade 12.18.07 The effects could be disastrous if someone got their hands on that information.

Web 113

Web Experiment gMail Open Source 113

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Our website shows feed-based, folder view in Google Reader with our extension installed shows thematic, as an example -- thematic is comparing the posts of all feeds you've added to a specific folder against each other.

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Nonprofit Tech for Good

DECEMBER 3, 2020

In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads. There’s a steep learning curve to Facebook Ads and to improve you’ll need to experiment and track your results in Google Analytics.

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Facebook Practice Avatar Nonprofit 364

Byte Technology

FEBRUARY 21, 2017

, but for the do-it-yourselfers out there—those who have the time and interest to really delve into their site’s inner performance—there are some great tools that can help reap the benefits of comprehensive analytical info. It also plays nice with Google Analytics for tracking.

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WordPress Test Site Plugin 100

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? They can be used for a nonprofit’s mission and that is why nonprofits should exercise transparency on web site analytics. Why bother having a web site at all? 3 David Zeidman 09.18.07

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Stats Web Statistics NTEN 100

Media Cause

MARCH 19, 2021

Because of these factors, we recommend using a second platform, such as Google Analytics, to verify conversion data. more info here ). more info here ). You can read more about event prioritization here. Additionally, reporting will now be delayed up to 3 days. Domain Verification.

Facebook 98

Facebook Change Aggregator Conversation 98

Saleforce Nonprofit

JULY 27, 2021

App-based technology puts all this critical donor info at your fingertips, so that you can have an “always on” presence. The team at Pittsburgh-based nonprofit 412 Food Rescue uses both Salesforce and Google Analytics in their work to close the gap between food surplus and food scarcity.

Marketing 112

Marketing Tips Australia Conservancy 112

Allegiance Group

DECEMBER 22, 2022

If you don’t have a plan for that info, don’t include the field. You can also capture these errors in your Google Analytics account. Google, Apple Pay, and PayPal integrations benefit the donor’s overall user experience. Limit the total number of non-required fields. Tell the donor the impact their gift will make.

Donation 52

Donation Create Gift Test 52

Neon CRM

SEPTEMBER 26, 2023

Analytics and Reporting: Most nonprofit CRMs offer in-depth analytics and reporting capabilities, providing insights into donor behavior, campaign effectiveness, and overall organizational performance. For more info on how much the system will cost your nonprofit, you’ll have to contact Network for Good directly.

Guide 52

Guide Database Nonprofit Blackbaud 52

NTEN

MARCH 1, 2011

The fastest and easiest way to do this is with Excel Geocoder , an excellent, free tool from Juice Analytics. Google Spreadsheet Mapper So, now you have some map-ready datasets now. Back on the first tab, you can get a link for your data as a map in either Google Maps or Google Earth. Too easy, right?

Tools 96

Tools Map Photography PDF 96

Tech Soup

NOVEMBER 8, 2013

But if you’re not a big collector of online information like Google, Facebook or Microsoft, what does big data have to do with you and your work? It's only when all those little chunks are aggregated that they turn into Big Data; then the software called analytics can scour it for patterns. Google has a similar arrangement.

Data 66

Data Disaster Map Organization 66

The Modern Nonprofit

FEBRUARY 20, 2024

Organic traffic refers to visitors who find your website via unpaid search results, mainly through search engines like Google. Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics.

Websites 59

Websites Guide Impact Metrics 59

Achieve

JULY 23, 2017

Updating contact info gives you an opportunity to touch base with past donors prior to your year-end campaign. On the website side, make sure you have a program like Google Analytics in place and built out to track goals, conversions, donations and more.

Campaign 52

Campaign Channel Mail Contact 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Many are discovering that traditional web analytics and metrics (like page view) are not appropriate. Source: Avinash Kaushik 's "Web Analytics An Hour A Day"). The Web is changing!

Metrics 56

Metrics Social Media Media ROI 56

Bloomerang

JULY 2, 2021

Do you have better opens and clicks, you know, your analytics for your newsletters? Do you have better analytics when you send it monthly versus quarterly? When you send it weekly, do your analytics, do they suffer and you have decreased opens because they’re receiving it too often? Then maybe monthly is the way to go.

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Virtual Communication Video Newsletter 114

Care2

APRIL 28, 2009

Google Analytics: Google Analytics , a free and powerful website stats software, lets you dig into your website data so you can find out all sorts of useful info such as who your audience is and what keywords they are searching for to find your website.

Social Media 76

Social Media Communication Online Media 76