Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. Track your own data. Let’s say you’re a food bank.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022.

Strategy 256

Strategy Fundraising Social Media Nonprofit 256

TechImpact

JULY 30, 2014

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Once you’ve quenched your thirst for analytics with the easy stuff, what’s the next step?

Analytics 223

Analytics Statistics Google Demographics 223

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. 4 Types of Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Bloomerang

NOVEMBER 12, 2021

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . The road to digital analytics maturity. How can these tools help you track meaningful data?

Analytics 109

Analytics Digital Tools Measure 109

Nonprofit Tech for Good

MAY 13, 2022

Some of the most effective online fundraising strategies happen when you dig into your organisation’s data and understand who your donors are, and how they came across to you. . Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right. What are UTM s?

Donor 276

Donor Track Facebook Campaign 276

sgEngage

JANUARY 30, 2024

Artificial Intelligence (AI) fundraising may seem like no more than the newest philanthropy buzzword. If your nonprofit is ready to dive deeper into the world of AI fundraising to boost donor engagement with your mission, this is the place to start! These solutions leverage predictive analytics to help anticipate future donor actions.

Tools 87

Tools Donor Fundraising Survey 87

Nonprofit Tech for Good

FEBRUARY 6, 2022

In fact, most nonprofits require a minimum level of fundraising each year to reach their mission goals. This means they focus on keeping revenue (fundraising) high and expenses (direct and indirect costs) low. Nonprofits have assets but instead of owners having equity in the balance sheet, net assets are tracked for a nonprofit.

Software 291

Software Guide Award Grant 291

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. Tune up your tracking in advance of key moments.

Fundraising 82

Fundraising America United States Track 82

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Track Your Demographics. Use Multiple Views. Don’t Ignore Commerce.

Analytics 100

Analytics Google Digital Marketing 100

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Duration Goals.

Analytics 35

Analytics Google Goal Track 35

Nimble AMS

MAY 5, 2022

Fundraising can be a powerful way to drive non-dues revenue for your association. . Here’s how fundraising can help your association and what best practices you can use to raise funds more effectively. Fundraising can be a highly effective way to drive more non-dues revenue. How fundraising helps your organization.

Associations 122

Associations Effective Tips Fundraising 122

Bloomerang

FEBRUARY 1, 2023

Fundraising is more tech-powered than ever before. With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. Let’s dive right in! Let’s explore both kinds of apps in the next section.

Org 81

Org Raise Tools Help 81

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Not all fundraising programs look alike.

Action 74

Action Report Practice Fundraising 74

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. So, the real question is: what will online fundraising look like moving forward? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

Online 95

Online Fundraising Benchmark Adwords 95

sgEngage

FEBRUARY 17, 2023

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Fundraisers have been through real challenges before.” Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. But take heart. Take them off your list if they don’t opt in again.

email 77

email Communication Effective Fundraising 77

sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. Data integration allows nonprofit healthcare organizations to: Exchange data at a faster rate. Use analytics tools to surface new patient insights.

Integration 79

Integration Data Nonprofit Platform 79

Bloomerang

MAY 22, 2024

For years, when nonprofits would publish digital reports with their best stories, they had to point inspired readers to a separate page to make a donation, disrupting the storytelling to fundraising pipeline. We solved this problem with Storyraise , a solution for nonprofits to create digital annual, impact, and donor reports.

Storytelling 79

Storytelling Digital Integration Blended 79

sgEngage

FEBRUARY 18, 2023

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Fundraisers have been through real challenges before.” Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. But take heart. Take them off your list if they don’t opt in again.

email 70

email Communication Effective Fundraising 70

Bloomerang

MAY 13, 2024

In the digital era, adopting an all-in-one giving platform that integrates CRM, volunteer management, and fundraising tools isn’t just a tech upgrade; it’s a strategic necessity for nonprofits that want to thrive. With donor, volunteer, member, and fundraising data all in one place, communication and coordination become seamless.

Platform 90

Platform Giving Kentucky Integration 90

Bloomerang

AUGUST 30, 2023

These advancements mean you have the budget available to invest in new fundraising software that can streamline your fundraising tasks and empower you to raise even more. Now, you’re probably wondering how to find not just a robust fundraising platform, but buy fundraising software that serves your organization for the long term.

Software 89

Software Guide Fundraising Platform 89

Qgiv

JULY 28, 2021

His role involves producing and distributing educational content that helps nonprofits rise above the noise by thinking differently about their fundraising approach. As fundraisers, we’re always looking for the next big thing that can raise more money, achieve our fundraising goals, and change the world for the better.

Mobile 52

Mobile Question Data Help 52

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Collaboration with experienced digital fundraisers is invaluable to learn what resonates. Focus on selling – Judge ads by sales results, not awards.

Lesson 59

Lesson Fundraising Digital Test 59

Greater Giving

DECEMBER 19, 2022

Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement.

Metrics 98

Metrics Ratio ROI Sponsor 98

CauseVox

MARCH 1, 2024

Research The first step is finding as much information as you can from your existing analytics. For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories. Website analytics: help us track donation page interactions and web traffic. Add a little incentive!

Audience 82

Audience Donor Survey Demographics 82

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. 8) Get to know your Twitter Analytics Dashboard. Twitter Analytics offers extensive insight into your Twitter activity.

Twitter 343

Twitter Practice Social Media Nonprofit 343

sgEngage

FEBRUARY 23, 2022

You’re wrapping up the end of year fundraising frenzy and looking at what the new year may bring. It’s a perfect chance to review your fundraising portfolios and adjust as needed. . According to Blackbaud data , the perfect fundraising portfolio is 120 prospects or less. It’s about that time.

Review 89

Review Fundraising Proposal Gift 89

Bloomerang

AUGUST 29, 2023

Online fundraising is increasingly essential for nonprofits, but these types of initiatives come with unique challenges. Average online fundraising revenue declined by 4% in 2022 after two years of monumental growth inspired by the global pandemic. What are online fundraising platforms? Report on fundraising data.

Platform 62

Platform Donation Online Fundraising 62

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. Direct mail fundraising can also feel more personal for donors, especially when your messaging aligns with their preferences. Top Direct Mail Fundraising FAQs What is direct mail fundraising? Let’s get started! Contact Us!

Mail 52

Mail Fundraising Nonprofit Channel 52

NonProfit Hub

OCTOBER 25, 2016

Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. Google Analytics is helpful at suggesting common goal types.

Analytics 28

Analytics Goal Conversation Rate 28

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. There are many reasons why opting for a free fundraising solution could be tempting to your nonprofit: You might be curious about the impact that paid donor database solutions can have on your nonprofit.

Software 87

Software Free Tools Adobe 87

sgEngage

NOVEMBER 10, 2023

Increases Retention Rates and Donor Life Cycle With each recurring donation, your organization may send thank-you notes with suggestions to stay engaged beyond financial support. Inspiring donors to take action in their community and advance your mission ultimately increases donor satisfaction and improves retention rate and donor life cycle.

Donation 52

Donation Blackbaud Retention Gift 52

Qgiv

OCTOBER 11, 2023

If you, your team, senior leadership, and your governing board want to understand how successful you’ve really been, you (and they) need to know about the tools, resources, and support you have provided to your fundraising team—including contractors and volunteers. Has your donor retention rate increased, decreased, or remained flat?

Measure 52

Measure Business Retention Profile 52

Qgiv

MARCH 29, 2023

Nonprofits can learn more about how people engage with their website through Google Analytics , which is completely FREE. For ads to rank high in Google Search, it’s critical that websites are easy to navigate and actionable with call-to-actions for conversion tracking. Track and learn.

Grant 97

Grant Google Nonprofit National 97

Top Nonprofits

MARCH 12, 2021

The new year is off and running, and many nonprofits are starting to plan for this year’s fundraisers. It’s the perfect time to reevaluate your fundraising strategies, leaving the less effective approaches in the past, and considering the addition of (or emphasis on) some new ones. Let’s get started! Emphasizing Mobile Giving.

Trend 98

Trend Campaign Fundraising Mobile 98

sgEngage

JANUARY 17, 2024

For example, established donors might like to hear about how your fundraising initiatives are going, whereas people who are encountering your nonprofit for the first time might be more interested in your backstory. Who is our target audience and why would they listen? This answer can help you establish your approach to podcast content.

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Audio Podcast Content Phase 77

Nucleus

AUGUST 17, 2021

It’s why your response rate to surveys dwindles over time. Know what you want to track and why you are tracking it. Many of us in the member industry believe that we have entered the era of data analytics. While it’s good to collect input, this can be a problem. So, how can associations collect data and actually use it?

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Survey Data Analytics Associations 130