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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information.

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Export Your Universal Analytics Data Before It’s Too Late

Forum One

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

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27 Recommended Affordable or Free Nonprofit Software Tools

Bloomerang

If your organization falls in this range, you may be interested in free, discounted, or affordable software solutions to help carry out your strategies while staying within budget. This guide highlights the top affordable and free nonprofit software solutions to turn to for support. These are all reasonable considerations.

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Build a Marketing Dream Team—Welcome AI

.orgSource

ChatGPT and Bard, its Google counterpart, can explain the ins and outs of SEO and generate a list of plausible keywords. Semrush Ahrefs Majestic Moz Most of these companies allow you to try their products on for size free of charge. After Bard responds, the files can be deleted. Here’s a list of providers courtesy of Bard.

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What Nonprofits Need to Know About GA4: Automatic Property Creation

Media Cause

In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4) , on July 1st, 2023. By default, GA4 will track Page view, Scroll, Outbound link clicks, Site search, Video Engagements, File Downloads, and Form Tracking.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. How Can You Use a Google Grant? Absolutely.

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How to Measure Podcast Downloads

Whole Whale

A podcast is basically a coded feed of XML that lists the information about your podcast, titles, descriptions and a link to where the MP3 audio file lives. Once this file is downloaded by a user’s device, your ability to track what they do with that file falls off of a cliff. This then sends the request through Podtrac.com.

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