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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization. Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. 3) Monitor your LinkedIn Analytics.

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LinkedIn for Nonprofits: 7 Best Practices for Social Media Success

Qgiv

When people search for your organization on LinkedIn, the first thing they’ll see is your company page, so it’s important that your page is as informative as possible. Optimize your photos. When choosing your header image, pick a photo that best represents the work your organization does. Create your company page.

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13 Tools To Help You Create the Best Nonprofit Social Media Campaigns Ever

Qgiv

Buffer also offers analytics tools so you can learn more about your audience’s demographics and keep tabs on what posts perform best. In addition to analytics, Loomly offers an interactions hub where you can see and reply to engagement on Facebook, LinkedIn, Twitter, and Instagram. Sprout Social is another social media publishing tool.

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Social Media Monitoring in 30 Minutes or Less

NetWits

Here are a few ideas for you: Keywords you use on your website or in your analytics. Twitter search is your best friend for finding out what’s going on in the real time conversation world of microblogging. Have a Google Blog Search and Technorati Blog Search running at all times to see what the Blogosphere has to say.

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Social Media Through a New Lens, Part 1

NonProfit Hub

Finding quotes, articles and photos to schedule out is fine, but it is ever so important to be real whenever possible. Ask for ideas on content, get suggestions on topics, wording and photos to post. Once the content is published, keep your team in the loop on how you are tracking on your numbers and analytics. That’s okay.

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Notes from Mari Smith Facebook Changes Webinar: Privacy Settings and A New Metric – People Talking About

Beth's Blog: How Nonprofits Can Use Social Media

Personal: In an age of Facebook, many of our close friends and family are using it – and we’re sharing family photos, what we do in our leisure time, hobbies, our location, and all sorts of personal information. For example, you might comment on a photo one of your family members posts just to family. Who Are Sharing With?

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Social Media Marketing: What, when and where should I post?

Twenti - Digital Marketing For Nonprofits

90% of searchers haven’t settled on a brand before starting their Google search – make sure your social media presence puts you at the forefront of their results. This helps you stay at the top of people’s feeds without overwhelming them and turning them off your brand. – Hubspot Research. curated content.