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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. Where did the donor come from?

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Supercharge Your Intern Program: 18 Proven Assignment Ideas Across Marketing, Data, & More

Whole Whale

This book draws on case studies from Donor’s Choose, DoSomething.org, Idealist.org, Move For Hunger, Women Deliver, The USO and decades of experience of running internship programs. Have your interns take the Whole Whale Be Your Own Social Media Guru course to better understand the theory and analytics behind major platforms.

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. What is donor acquisition?

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

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Google Analytics for Nonprofits: The 3 Analytics Goals Every Nonprofit Must Track

Connection Cafe

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Email sign-ups.

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Fundraising Apps: 25+ Tools To Help Your Org Raise More

Bloomerang

Know What You’re Looking For: 2 Types of Fundraising Apps There are two types of fundraising apps you should be aware of: nonprofit-facing, and donor-facing. Donor-facing fundraising apps are those downloaded and used by the donor themselves in order to make giving to your nonprofit easier. Let’s dive right in!

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3 Things A 404 Page Must Do & Examples

Whole Whale

There is someone, right now, lost on your site going to a 404 page. This person might be a potential donor, interested in finding more information but they have landed on your page not found. Now read on and try not to stress about that lost donor on your site right now…. Site : [link]. Site : [link].