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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

You can glean a lot of insights about your members once you get your association on board with engagement analytics. It’s important to note that engagement scoring should not act as a grading system for either your members or your internal departments. They may also create new opportunities or sunset activities that lack engagement.

Analytics 169
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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. However, the hurdle remains: how do you convince the powers-that-be to earmark a slice of the budget for analytics? The apprehension to adopt a new system or modify a current one is real.

Analytics 169
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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. With or without a process in place, getting the list you want can be challenging and time-consuming.

Analytics 169
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4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

And while it’s great for specific uses in day-to-day operations like transactional, process renewals or course payments, it can’t help you answer complex questions (see our previous blog, Your AMS Wasn’t Designed for That ). Using data from your AMS, analytics will help you answer these more complex questions. Why analytics?

Analytics 169
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How to Make Analytics a Priority – Finally!

Association Analytics

You probably have a long list of great things you want to accomplish this year…including making analytics a priority. We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Let’s build your business case to make data analytics a top priority: 1.

Analytics 169
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How to Start Your Data Analytics Journey

Association Analytics

The team at Association Analytics often hears questions like, What exactly is data analytics? What’s the difference between analytics and reporting? First: Reporting vs. Analytics. With analytics, you try to aggregate data over time and across data sources for a 360-degree view of your members and their activities.

Analytics 169
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5 Steps to Prepare for a Successful Nonprofit Website Redesign

Nonprofit Tech for Good

Below is a list of processes and procedures you can take to prepare yourself and your organization to start your website build or redesign on a solid footing. Step 1: Conduct a Content Inventory and Site Audit. A content inventory is a list of all the content on your site. Content to be rewritten.

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