Connection Cafe

OCTOBER 30, 2017

Five Fascinating Statistics About Data-Driven Marketing. Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site. One of the biggest benefits that Google Analytics provides is visibility into how supporters are reaching your nonprofits website.

Analytics 39

Analytics Volunteer Donor Google 39

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Use these insights to determine which channels to prioritize sending your messages through. Choose your digital marketing channels. Communication preferences.

Digital 59

Digital Marketing Create Social Media 59

Bloomerang

OCTOBER 30, 2023

Yet general statistics don’t have to be your reality! Reflect and analyze Review your results from GivingTuesday , including the total amount raised, donor demographics, and the success of your different approaches and social media channels. Use those analytics and donor feedback to refine your strategy. We must do better.

Gift 80

Gift Mobile Phone Demographics 80

TechImpact

MARCH 11, 2014

But these are all statistics you’ve heard before. Recent research conducted by the Pew Research Center sheds light on some statistics that have been overlooked in the first 10 years of Facebook analytics. 36% of Facebook users dislike people sharing too much information.

Facebook 150

Facebook Statistics Social Network Internet 150

AccelEvents

JULY 6, 2021

Setting Up Event Analytics and Integrations To Track Your Event Promotion. For example, if using virtual event software , you can gain access to a large database of event statistics. Analytics can be useful for real-time event engagement as well as post-event engagement and marketing campaigns. . the audience size .

Guide 95

Guide Virtual Registration Integration 95

The NonProfit Times

MAY 23, 2024

The underlying analytics were impressive. Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I Numbers like these confirm email’s importance as a means of disseminating updates and appeals and its enduring value as an effective digital fundraising channel.

Test 52

Test email Spam United States 52

Bloomerang

AUGUST 21, 2023

Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Therefore, be sure to diversify your fundraising channels to reach donors through multiple platforms, events, and initiatives. Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences.

Action 75

Action Report Practice Fundraising 75

3rd Sector Labs

AUGUST 15, 2014

Oh, and (most of the time) people trust numbers, statistics, facts and figures. Direct mail might be a primary channel for established donors, but emails and your website might prevail for newer or younger donors. You can use data to learn which fundraising channels are most effective and how your donors respond to each channel.

Digital 138

Digital Data Marketing Org 138

Qgiv

JANUARY 3, 2024

Firstly, text fundraising capitalizes on the widespread use of cell phones–providing a direct and immediate channel for donor engagement. Qgiv provides extensive reporting and analytics, allowing you to evaluate the effectiveness of your campaigns and make data-driven decisions. Track and manage donations to your campaign.

Platform 59

Platform Giving Plugin Pledge 59

NetWits

JUNE 1, 2011

Blackbaud tracked online gifts made from mobile browsers and non mobile browsers and compared key statistics. As fundraisers we should make efforts to support new channels for giving when possible, like mobile friendly websites. and how they want to access information and interact online. What’s your take?

Mobile 153

Mobile Fundraising Stats Newsletter 153

Connection Cafe

SEPTEMBER 2, 2015

While these are all important, there is another benefit of the cloud that excites me even more—analytics. Cloud analytics offer unrivaled opportunities to pinpoint the most effective ways to accelerate the mission of your specific organization and enable the highest quality solutions. Usage Statistics. Usage Statistics.

Analytics 20

Analytics Software Statistics Data 20

sgEngage

MAY 27, 2021

Once you’ve thoroughly analyzed your past campaign analytics, you can create a GivingTuesday strategy that inspires confidence in your team. Also, you can review your social media analytics to discover the best times of day and days of the week to post based on engagement metrics. Creating experiences that fulfill their needs.

Giving 119

Giving Retention Metrics Demographics 119

Top Nonprofits

MARCH 12, 2021

While mobile giving may be trendy, it’s still a good idea to utilize a multi-channel fundraising approach to best engage with your network of support. A rising trend in direct mail campaigns is including your text-to-give number and keyword in your letters, which is an effective way to integrate your digital and physical channels.

Trend 98

Trend Campaign Fundraising Mobile 98

Whole Whale

SEPTEMBER 8, 2023

Use statistics to vividly demonstrate the scale of the problem being addressed. Focus on optimizing donation channels for mobile. Google Analytics is a must-use tool to help understand your campaign performance. Universal Analytics is the new version of this free web tracking tool and can take some time to understand.

Lesson 59

Lesson Fundraising Digital Test 59

Qgiv

OCTOBER 21, 2021

Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest. According to Target Analytics , the average nonprofit is missing out on $3,781,461 in untapped giving potential. What do we mean by “data?”.

Data 69

Data Metrics Nonprofit Analysis 69

Nonprofits Source

JULY 6, 2023

Donor Analytics Tools Nonprofits need to know who their donors are, what gift amounts to request, and when and how to request those gifts. This means they are able to analyze all of a donor’s interactions with a nonprofit across multiple channels and how those interactions build off of their past engagement.

Technology 52

Technology Marketing Change Nonprofit 52

Allegiance Group

JUNE 7, 2023

These new statistics confirm fears that the pandemic and economic downturn could impact charitable giving negatively. These statistics show the real-world implications of this decrease: Between 2004 and 2014 alone, median donation values dropped by approximately $140 per household , according to the Nonprofit Quarterly.

Donation 52

Donation Practice Fundraising Gift 52

Tech Soup

APRIL 4, 2017

Steve MacLaughlin, VP of data analytics at Blackbaud and author of Data Driven Nonprofits , broke down what successful nonprofits do to manage big data. Data analytics fall into one of four types. Descriptive analytics (hindsight): This answers the question of "What happened?" Please visit the site to view this video).

Learning 36

Learning NTC Analytics Channel 36

Neon CRM

NOVEMBER 29, 2023

With those statistics in mind, let’s take a look at what this reveals about donors. Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels. Who Is Giving? Where Do Donors Give?

Lesson 52

Lesson North America New York Kentucky 52

Connection Cafe

AUGUST 29, 2017

You can use analytics to monitor what message or channel drives the most supporter engagement. One was is by creating unique UTM Tracking Codes for every post, channel, and campaign, to determine whether spikes sign-ups or donations (total dollars, number of gifts, or average gift amount) are driven by a specific channel or message.

Marketing 31

Marketing Strategy Social Media Channel 31

Qgiv

APRIL 9, 2024

Through comments, shares, direct messages, and fun hashtag challenges, you can foster relationships that would be harder to form through more traditional channels of communication. Building an online community allows your organization to engage with your supporters on a personal level. Fundraising. Social media is a powerful fundraising tool!

Social Media 52

Social Media Media Guide Social 52

Media Cause

FEBRUARY 28, 2022

No matter what your user journey is, make sure you’re checking the analytics of it to see if there’s a huge drop-off in the flow. If not, ensure alignment across all channels so they don’t feel like it’s a bait-and-switch situation. . We took the approach of showing statistics for each of those issues individually. Women hold ?

Content 105

Content Test Student Audience 105

.orgSource

JANUARY 22, 2024

Instead of looking at your relationship as a series of transactions, it becomes a holistic progression that is carefully orchestrated across all communications channels. Digital transformation provides the systems and analytics to move beyond demographics and discover behavior. Solis’ advice sounds complex.

Life 221

Life Digital Data Skills 221

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

Can mobile drive volunteers activists, to engage across other media channels? In this case, we were talking about how to integrate the use of mobile technology into multi-channel campaigns with an emphasis on social. Already that morning, keynotes had give some powerful adoption statistics.

Integration 97

Integration Mobile Conference Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

Mobile can’t be this separate tactic or channel in your communications strategy. What is your message and what do you want the audience to do? How do your all your communication channels work together to inform, engage, and motivate? Also, there is secondary data to review and your web site analytics. Qwerty Monsters.

Donor 98

Donor Summary Mobile Phone 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

Analysis 105

Analysis Audience Test China 105

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

If you want to go for extra credit, you can also do sector benchmarking with resources like B Analytics and CSR HUB. Your communication strategy should be a combination of both financial + social impact metrics, and should consider statistics and personal stories that convey your impact.

Measure 50

Measure Impact Program San Francisco 50

Connection Cafe

JANUARY 4, 2016

With proper data quality, you will have a solid foundation to build out advanced analytics and optimize your fundraising program this year, and for years to come. With the proper data quality and program analytics, you will be prepared to expand and optimize your fundraising in 2016 and beyond. Embrace a Multi-channel Approach.

Fundraising 20

Fundraising Blackbaud Philanthropy Analytics 20

NTEN

SEPTEMBER 9, 2010

With more than half of 2010 now over, it might be helpful to review some updated statistics. . Another aspect of the Index data that is interesting is the growing percentage of total fundraising that comes from online channels. Online Giving Remains Positive. The recession certainly had an impact across the entire nonprofit sector.

Trend 86

Trend Online Fundraising Offline 86

Get Fully Funded

JANUARY 27, 2022

You likely rely on your digital communication channels to stay in touch with supporters and engage them in your activities. According to Double the Donation’s fundraising statistics page , making your digital donate button stand out can result in a 190% increase in donations. Here are a few ways to help your button pop on the page: .

Action 64

Action Guide Language Test 64

Connection Cafe

AUGUST 28, 2018

Statistical findings, such as those featured in my paper, are based on the rule , and not the exception. This concept is rooted in one of our core fundamental purposes for using analytics: finding the common threads in data so that we are best able to predict future behavior.

Giving 21

Giving Analysis Gift Analytics 21

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software. Data is focused on the metrics that are specific to social media channel. It is used to improve content, messaging, and engagement on specific channels.

Culture 115

Culture Data Measure Social Media 115

NTEN

NOVEMBER 2, 2009

My eyeball generating and tracking toolbox: Google Analytics for free web traffic analysis. Google Analytics provides website tracking quite easily, but spending the time to setup e-commerce functionality for your donation processing allows real ROI calculations to emerge. What channel is most efficient for each of our programs?

Technology 52

Technology Adwords Analytics Analysis 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2007

What is interesting is how the web metrics include a mix of traditional web analytics and social media metrics, in this case number of friends on myspace (454) and views (see above) on its youtube channel. The public now has access to statistics about attendance, the art collection and even our budget.

Indianapolis 50

Indianapolis Museum Arts Myspace 50

Connection Cafe

NOVEMBER 7, 2013

Keep in mind that your website is the core communication channel, a link that brings you closer to your community. But, we all reach a point where logical explanations, proven statistics and raw data can bring us to another level. Analytics Data Mining & Modeling Donor Strategy Identifying Prospects'

Data 38

Data Management Nonprofit Survey 38

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. You've probably already heard statistics like these floating around at various conferences and presentations. Get the report and read it. It points to some great momentum in online giving.

Attention 36

Attention Metrics Online Fundraising 36