Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

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DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Association Analytics

JULY 27, 2021

Here are some tips for using data to create relevant content for your members and customers. The need for data visualization in the association industry was a key driver for the creation of our Acumen data analytics platform. Test and Learn! For smaller projects, test to see if the content resonates with your members.

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Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Here is a sampling of some advanced features and set-up tips that Craft recommends.

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Nonprofit Tech for Good

MAY 13, 2022

Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. We’ll get to that next.

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sgEngage

APRIL 11, 2022

To expand your grassroots network further online, have your nonprofit implement the following tips: . Some organizations may need to invest in new platforms to accomplish their advocacy goals, while others will be able to adapt their techstack to overcome common challenges with these tips. . Stay in touch with supporters. .

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Candid

APRIL 20, 2023

Twitter analytics Facebook insights Instagram insights LinkedIn analytics TikTok analytics Once you have exported data from the last year, sort posts by the metric you’re most interested in, such as engagement, reach, or link clicks. Set a time period for the test. Run your experiment.

Social Media 98

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Tech Soup

OCTOBER 22, 2013

Web analytics can help reveal how much traffic your site is getting and how people are finding it. You can also use analytics to see how long people are staying on your site and which pages are the most popular. But are you missing out on some of the most useful features in Analytics? Google Analytics Academy.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

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M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. Pro tip: You’ll need to set up your page as a business before you can set up an account!

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Nonprofit Tech for Good

DECEMBER 13, 2018

She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. Look for these six signs that your nonprofit needs a new website, and find tools and tips to better assess how your current site is doing. Give it a try! Find where to make a donation.

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Media Cause

OCTOBER 11, 2023

It has three main components: account management, advanced analytics, and promoted hashtags (more on these capabilities later). Advanced Analytics (Beta) With this feature, TikTok gives you data about your account so that you can track your videos’ performance. Guest Blog written by Springly. What Is TikTok for Good?

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Nonprofit Tech for Good

JANUARY 17, 2019

Whether you’ve created a social media content calendar before, or you’re creating one for the first time in 2019, these tips will help you improve your social presence this year. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. 10 Steps to Create a Content Calendar.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2012

I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas. Learning Analytics.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

She set up a private Facebook Group to facilitate our support for the campaign. A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. Analytics really do tell stories!

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sgEngage

OCTOBER 11, 2023

Let’s walk through some practical ways that you and your team can use data, content, and technology to attract new supporters (and I’ll even toss in some pro tips to help you with execution). Include donation buttons or text links at the end of blog posts or articles. I’m sure you’re using at least one of these social media channels.

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Qgiv

SEPTEMBER 14, 2021

One last pro tip: Make sure you have a reliable text fundraising tool to make your text campaign successful! Pro tip: Get as many of your sponsors involved as possible, whether that means donating items or providing a venue for the day of. Pro tip: Include some questions about Giving Tuesday—just don’t make them too hard!

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

In this post, I’m sharing my slides , resources , and practical engagement tips with a higher purpose. Here’s a brief summary of the tip with a link to the full post with more tips. Be sure that you test, test, test to see if there are certain types of questions that work best for engaging your alumni.

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Candid

MAY 10, 2023

To test or preview your campaign, consider doing a soft launch first. Base this evaluation on the SMART goals that you set previously, using Google Analytics and other measurement tools on your social and email platforms to assess engagement, website traffic, and any other metrics that relate to your goals.

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Candid

JANUARY 30, 2023

We’ll go over important factors to consider when you rebrand your nonprofit throughout this blog. Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance.

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Get Fully Funded

JANUARY 27, 2022

In this guide, we’ll review proven tips for creating more inspirational calls to action, including: . Use A/B testing to assess the effectiveness of your CTAs. Let’s take a closer look at each tip. Also, use text and photo CTAs throughout your blog posts or informational pages to direct readers to take certain actions.

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Byte Technology

AUGUST 22, 2017

Once again thanks to the clever people at wpbeginner.com, here’s part two of the list, with another six tips and tools. The best way to do this is to start with Google Analytics and Search Console, which will show you where your visitors are coming from and how they’re interacting with your site.

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Eric Jacobsen Blog

FEBRUARY 9, 2017

Prepare a concise statement with your inner circle and test its resonance with them. Discuss this statement with your inner circle and test its resonance with them. What are the potential repercussions--both positive and negative--if you do not make this change? Does it inspire action? If not, how can you improve the statement?

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Change Create Articulate Tips 40

Qgiv

JANUARY 16, 2024

This versatile software helps you consolidate donor data, centralize assets, enable the creation of integrated campaigns across various channels, and provides analytics on donor engagement. What we love about OnceHub OnceHub’s comprehensive analytics provide insights into your scheduling metrics. Test and launch your event page.

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DNL OmniMedia

JULY 14, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Our team at GivingMail has written guides and tips for nonprofits starting their research on nonprofit databases and other software solutions. Running strategic tests. Juggling all of these tasks is where nonprofit database software comes in.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

My first step with a new platform is to create a “Circle of the Wise” consisting of people who regularly share useful tips and news about the platform. I look for people in the nonprofit space, but also those who work for the platform or have specialized in blogging about the platform. How much time are you investing?

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Google Time Nonprofit Metrics 98

Tech Soup

APRIL 4, 2017

Steve MacLaughlin, VP of data analytics at Blackbaud and author of Data Driven Nonprofits , broke down what successful nonprofits do to manage big data. Data analytics fall into one of four types. Descriptive analytics (hindsight): This answers the question of "What happened?" Please visit the site to view this video).

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

(Having 300 people and doing a participatory style of teaching gave me an opportunity to use some of my facilitation techniques for large groups that are in my tool set – and because colleagues have asked me to share tips about it, expect that in another blog post next week.). You can test it for free for two weeks here.

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Social Media San Antonio Content Strategy 50

Byte Technology

FEBRUARY 21, 2017

In essence, it’s all about getting the most consistent and positive attention and building a loyal audience, no matter if the site is for a simple blog, a non-profit organization or an e-commerce concern. One great way is to initiate A/B split testing.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Here are five best practices from BuzzFeed and ten tips from Upworthy about how to craft engaging and “viral” content that can be applied to your nonprofit’s social media content. The common tip? Measure, Test, Refine. Craft good headlines. Nudge people to do something.

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Social Media Headline Media Social 101

Whole Whale

DECEMBER 11, 2022

If you have no privacy policy language, or language doesn’t include any of the Google Analytics, Facebook, HubSpot or other tracking software being used. Updated 2020 cybersecurity tips leaders of orgs should be thinking about for staff. Using wealth screening regularly on NY or CA residents if you are a large (+$25M organization).

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Law Digital Guide New York 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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OneCause

MARCH 14, 2023

Below, we’ll explore best practice tips and tricks to help your nonprofit team attract the right guests, engage them in your fundraising, and continue the excitement long after the fundraiser wraps up. Take your fundraising to the next level with OneCause, test drive OneCause today !

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Marketing Guide Fundraising Nonprofit 52

Tech Soup

SEPTEMBER 7, 2012

Read Andrew's blog post , which explains more about the importance of analyzing your audience. Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. Test Your Visual Story. Do they find it easy to navigate?

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Design Web Strategy Slides 55

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

Landing pages provide a fertile ground for testing and data collection much like nonprofits test their email newsletters. She mentioned that the app includes analytics, but prefers her tried and true ruler of choice: Google Analytics. Small Nonprofits Can Do This Too! The Techy Stuff. How did you create it?

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Tech Soup

MARCH 18, 2013

This guest post was authored by Dennis McCarthy, director of enterprise sales at Target Analytics, a Blackbaud company. Now, if any of the above is seriously deficient, then skip the rest of the blog and address your strategic or systematic challenges for the next three to six months, then come back and reread the remaining 400 words.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

When he brought up the google analytics for Global Giving, there was a huge spike from last week. ” Kevin came up and gave a mini-lesson on how to use this technique. Kevin demonstrated the “Say So What To Your Data Three Times” principle.

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