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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Positive news about your mission and programs. With so much stressful, depressing news in the world today, positive news stands out. Breaking news relevant to your mission and programs. People who are active on Twitter tend to be plugged into current events and trending news. Twitter can be mean.

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How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Here are some metrics that I use to harvest insights on those questions. New / Removed Fans: The number of people who have become a new fan of your Page or stopped being a fan of your Page.

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iOS 15 Email Marketing: Adapting to Increased Privacy

Whole Whale

Benchmark Data Now. After the changes go live this fall, you can reaudit your account once you’ve sent enough emails to get an idea of new trends—if you see a noticeable change, you can adjust your benchmarks. Likely, your average open rate will increase and you’ll need to set news goals around email opens.

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Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which metrics will help you achieve it?

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Tidbits

Zen and the Art of Nonprofit Technology

Here are a few: The blog at the Nonprofit Times, called “Don’t Tell the Donor&# has a very interesting entry on the flurry of benchmarking studies that came out recently. It’s titled “ Benchmarking With a Warped Stick.&# It takes aim at Convio’s recent benchmarking study. Time will tell. {

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What Gets Measured Gets Better

Beth's Blog: How Nonprofits Can Use Social Media

The model was also used for advanced practitioners as a benchmarking framework at Social Media Week in DC last week. A pile of news clips makes a gratifying sound when dropped on a conference table, but did those stories reach the right people, did they say the right thing? Have they been able to put the ideas into practice?

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Attention All Shoppers: Online Fundraising Metrics Are In!

NTEN

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Let's get the bad news out of the way first, shall we? Get the report and read it. It points to some great momentum in online giving. And there really hasn't been a lot of data.