Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. USA for UNHCR created the Blue Key campaign as a way to drive awareness of this global issue in the US. Orange line?

Analytics 99

Analytics Interview Story Phase 99

Allegiance Group

MAY 18, 2023

Tracking data on unique visitors, pageviews, backlinks, and more from Google Analytics is essential to creating compelling online content. Search Engine Marketing (SEM) SEM refers to paid media efforts in search engines, usually Google and Bing. Consider a content audit to evaluate how well your website meets search intent.

Digital 52

Digital Practice Donor Strategy 52

Media Cause

FEBRUARY 1, 2024

Not MarTech: Tools that marketers use to go about their workday, like Google Calendar, Slack, or Zoom, are usually not part of MarTech and would only be a part of the marketing technology landscape if used as a conversion action. How does Media Cause define that line?

Marketing 59

Marketing Platform Social Media Aggregator 59

Candid

JANUARY 24, 2023

TikTok has surpassed Google as a search platform for Gen Z (and Instagram isn’t far behind). The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022.

Video 140

Video Social Media Evaluation Audience 140

Bloomerang

DECEMBER 19, 2023

Top feature: Users gain insight into online traffic, transaction times, website visits by device type, and conversion rates with real-time analytics. Top Free Fundraising Software Solutions Fundraising software solutions are tools nonprofits can use to accept online donations and report on giving trends.

Software 86

Software Free Tools Adobe 86

Get Fully Funded

MARCH 8, 2023

Keep branding consistent Strong, consistent branding is the key to improving awareness for your organization, and consistency only gets more important as you branch out to different media channels. To streamline responses, include a drop-down menu with options like direct mail, social media, word of mouth, Google, etc.

Mail 75

Mail Integration Digital Strategy 75

Byte Technology

APRIL 15, 2015

If you’ve initiated a Google search anytime recently, you may have noticed a new designation underneath the listed results: “mobile-friendly.” Secondly, see how much mobile traffic is arriving at your website by using Google Analytics.

Search 100

Search Mobile Websites Headline 100

Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. Spend two hours googling “creative fundraising ideas” to get inspired. Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations.

Fundraising 344

Fundraising Mail Law Donation 344

Forum One

JULY 13, 2021

In 2017—after years of unease among privacy advocates and users —Apple began announcing and rolling out a series of changes to reduce the volume of data collected and make users more aware of data collection. Google Analytics utilizes first-party cookies, so it won’t be impacted by the wider trend of blocking third-party cookies.

Impact 46

Impact Organization Track Analytics 46

Connection Cafe

JULY 11, 2013

What else should they be aware of? Here are a few mobile trends that will begin to impact nonprofits : Mobile SEO. Google’s mobile algorithm factors your location into mobile search results. Mobile Analytics. It’s often tough enough for nonprofits to make sense of web analytics. Mobile Email.

Mobile 42

Mobile Trend Analytics Search 42

Allegiance Group

APRIL 15, 2024

Were there any patterns or trends in their behaviors (e.g., Use Google Analytics to track metrics like unique visitors, pageviews, backlinks, and more to identify how to create compelling online content. Awareness (Top of Funnel): At the top of the funnel, users are potential donors who have never heard of your organization.

Fund 52

Fund Donor Strategy Search 52

Bloomerang

FEBRUARY 1, 2023

Know What You’re Looking For: 2 Types of Fundraising Apps There are two types of fundraising apps you should be aware of: nonprofit-facing, and donor-facing. Google Analytics provides valuable insight into your website and its successes. Then, use the Google Analytics app to check your standings from anywhere.

Org 81

Org Raise Tools Help 81

Nonprofit Tech for Good

JULY 14, 2014

Expert new media managers have the ability to anticipate the impact of emerging trends in mobile and social media. But it’s only a creative new media manager who keeps current with emerging trends in mobile and social media that can launch campaigns that stand out above all others. Creative Thinking. Good Writing Skills.

Skills 279

Skills Management Media Social Media 279

Volunteer Hub

FEBRUARY 17, 2023

Do Research on Social Media Trends The nonprofit community is a tight-knit group that provides a lot of insight. Here are a few great examples of VolunteerHub clients increasing awareness around their volunteer programs on social media. It is a win-win. Before using social media as a recruitment tool, decide what your aim is.

Social Media 91

Social Media Volunteer Media Social 91

sgEngage

APRIL 19, 2023

The Analytics team at Blackbaud has been playing around with ChatGPT over the past few months and we thought it might be helpful to share our observations. Be Aware of the Human Bias Toward “Resulting” We tend to think about accuracy in terms of results, not in terms of process. Is it just a fad? This is a classic case of resulting.

Model 71

Model Italy Test Generation 71

Nucleus

OCTOBER 14, 2021

Making the case for Data Analytics being budget-neutral in Year One At most associations, it is difficult to argue that better information is not a good thing – that better understanding your current members, potential members, and the broader constituency would not benefit the organization.

Analytics 130

Analytics Chapter Associations Registration 130

Nonprofit Tech for Good

MAY 18, 2020

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. What is the Google Grant? Example Use Cases: Google Grant Case Studies. A Real-Life Example.

Google 331

Google Grant Guide Adopt 331

Nonprofits Source

JUNE 22, 2017

Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Backlinks, according to Google , are one of the top 3 search ranking factors. The best way to measure that growth is with Google Analytics.

Digital 111

Digital Marketing Guide Chapter 111

Whole Whale

SEPTEMBER 8, 2023

Key Takeaway #4: Learn from Direct Response Many general advertisers used brief 30-second TV commercials that aim to build vague brand awareness in the 60s. This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. Google Analytics is a must-use tool to help understand your campaign performance.

Lesson 59

Lesson Fundraising Digital Test 59

Bloomerang

JUNE 14, 2021

Digital product acceleration is trending across businesses worldwide. . Thriving today requires a state of hyper-awareness and an ability to be agile. Google Analytics can help you learn what donors care about via the web pages they land on, articles they open, and links they click. We’re in unusual times right now.

Digital 119

Digital Strategy Nonprofit Phase 119

Nonprofit Tech for Good

DECEMBER 20, 2010

Also, we use Google analytics to track where our website visitors are coming from and where they go after that. Right now for us, the tools that are mentioned above are being used to raise ‘professional capital’ and build brand awareness. It doesn’t mean, however, that we wouldn’t explore the option in the future.

Social Media 189

Social Media Foundation Examples Media 189

NonProfit Hub

NOVEMBER 29, 2016

When the goal of your organization is to increase awareness about a social or environmental cause, you may wonder how much the latest marketing technology has to do with helping your organization meet its goals. A mobile app that connects to over 100,000 major retailers’ customer bases in order to make them aware of different causes.

Marketing 28

Marketing Tools Plugin Nonprofit 28

Qgiv

MARCH 26, 2024

By tapping into the plethora of free resources, your team can better prepare for your fundraising campaigns to raise more money and more awareness for your cause. Free webinars and other educational materials can keep you up-to-date with fundraising trends and best practices in the digital era. Google Meet. Enriched knowledge.

Resource 122

Resource Raise Free Help 122

Media Cause

APRIL 2, 2021

As digital marketing experts, we wanted to give you some best practices for your Google Ad Grant optimization. Whether you’re new to Google Ad Grant management or you’ve been working within your account for awhile, it’s never a bad time to check to ensure you’re using all of your free Google ad spend effectively.

Grant 90

Grant Google Tips Search 90

NonProfit Hub

FEBRUARY 28, 2017

You can create, share and react by syncing things through your Google Drive, social media, location and more. Nonprofits should use it to interact with supporters and to boost brand awareness. We recommend tweeting once every hour or so until you start to see trends. Helpful tools: Twitter analytics. If This Then That.

Social Media 28

Social Media Media Guide Social 28

Forum One

JANUARY 26, 2024

How do new trends, tools, and norms affect how nonprofits should approach their SEO strategy in 2024 as they try to rank well for important keywords on Google and other search engines? From there, utilizing free tools such as Google Keyword Planner and Google Search Console is crucial.

International 89

International Strategy Search Structure 89

Achieve

JULY 2, 2019

Raise awareness for your organization? . Or is there an awareness issue? . Actively using Google Analytics. UTM codes via Google Tag Manager are even better. . By slowing down and analyzing your data you may uncover trends like: . What are your goals? Are you trying to…. Educate others about your mission?

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

The tag trended on Twitter, capturing the attention of many new visitors to the site to read and to take action on changing federal policy about supporting younger farmers. The grist.org uses a combination of tools to measure along the ladder of engagement, including Google Analytics, surveys, and real-time monitoring tools.

Measure 97

Measure Policy Social Media Green 97

CauseVox

MAY 11, 2023

Your organization probably generates and collects a lot of data, and AI-powered data analytics tools can help you gain insights into donor behavior, program outcomes, and other key metrics. Functionality : Some key features include customizable templates, integrations, analytics and reporting, and multilingual support.

Tools 58

Tools Amazon Analytics Language 58

Connection Cafe

JUNE 25, 2010

To properly highlight positive trends and insights pertaining to social media metrics, a regularly updated dashboard containing key metrics over time helps maintain reporting in a scalable fashion. Have you ever found yourself overwhelmed in Google Analytics? Specific and easy to assess.

ROI 51

ROI Social Media Measure Metrics 51

ASU Lodestar Center

MARCH 14, 2018

That is why we have gathered some of the nonprofit marketing & fundraising trends that you should look out for in 2018. You can use these trends to help your organization grow and hit your goals this year. Website encryption has become one of the prime trends for 2018. Website Encryption Becomes Serious Business.

Trend 60

Trend Marketing Fundraising YouTube 60

Connection Cafe

JULY 5, 2017

Keep up with trending topics and conversations that happen in other communities. You will need website analytics set up to find out if the level of engagement on your website has increased. Search for relevant and trending hashtags to jump into a discussion. Listen for hot topics or questions. Participate in current discussions.

Websites 37

Websites Strategy Content Nonprofit 37

Media Cause

APRIL 13, 2023

As we mentioned in our recommendations, your marketing strategies should not be done in a vacuum but as holistic strategies to increase awareness around your nonprofit and bring in new supporters. So, why has Congress decided to consider a TikTok ban? Kristen Friedel, Sr.

Digital 94

Digital Marketing Strategy Social Media 94

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2009

Evaluating Next-Gen Volunteer Opportunity Platforms: Forget about the high school community service club : The next generation of volunteering platforms is here -- from Google's All for Good to the President's Serve.gov. Identity trends on the Social Web. Data, Data, Everywhere: Drowning in a Sea of Analytics . Sl’ack-Ti-vism.

Social Media 79

Social Media Cancer Jordan Kiva 79

Nonprofits Source

NOVEMBER 21, 2022

Is your digital marketing strategy taking full advantage of this trend? Like the Google Ad Grant program , Microsoft is offering a monthly grant to advertise on their owned and operated websites (such as Bing, AOL, Outlook, Yahoo, MSN, and Microsoft Edge). . The Microsoft Ad Grant also has fewer restrictions than the Google Ad Grant.

Grant 97

Grant Nonprofit Digital Metrics 97

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? They can be used for a nonprofit’s mission and that is why nonprofits should exercise transparency on web site analytics. What are the trends on all of the above?

Stats 100

Stats Web Statistics NTEN 100

Wild Apricot

JUNE 27, 2008

We discuss issues and trends in modern web technologies that help your organization achieve more with less. changes in awareness or attitude) or tangible results (e.g. and Social Media trends. Google Analytics. Consider the different ways you might measure the success of a specific process (e.g. CSAE and ASAE.

Knowledge 60

Knowledge Effective PDF Evaluation 60