Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot. I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. What has changed?

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NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? If you're only focused on one aspect, you may be missing Facebook's larger value. In general, the consensus seems to be that Facebook is not the place to pin all your fundraising hopes.

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NetWits

FEBRUARY 2, 2011

First, use the Google AdWords keyword research tool to do some analysis for words and phrases you’d like to rank highly for in search results. Share what you do and ask for enewsletter subscriptions on social networking sites (Facebook, Twitter, etc). Custom Facebook Landing Tabs Convert 47% of Your Visitors.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

During the NTC, ThePort Network, Inc , NTEN , and Common Knowledge released results of a survey that examines the use of social networking as a marketing and fundraising tool. The survey polled 978 nonprofit professionals about their organizations’ use of commercial social networking sites (e.g.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2014

There are two different lens to think about network mapping. You can do a whole network analysis. The map can be of social media conversations, for example these network maps of Twitter conversations. Or they can be maps of networks of organizations and communities. Organization. Hierarchical Position.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 20, 2008

Nick O'Neil found this video and used in a post called " Facebook for Grandparents." " I set up my eighty-something Dad on Facebook - and his reaction "Cognitive Overload!" A question I'm often asked is " What are the demographics of social networking users ?"

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

This morning the Washington Post published an article titled " To Nonprofits Seeking Cash, Facebook App Isn't So Green: Though Popular, 'Causes' Ineffective for Fundraising." Proclaiming that fundraising using Facebook Causes was a failure based on a calculation of dollars per donor. . It doesn't work that way."

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2008

Source: Facebook vs LinkedIn Traffic. The illustration above shows the overlap between people who use LinkedIn and Facebook. What initially caught my eye was the demographic (age analysis) of LinkedIn VS Facebook users. We know that professional relationships are moving from the Rolodex to the social networks.

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Care2

SEPTEMBER 6, 2011

Facebook’s algorithm has always been tricky for marketers to figure out. And now a n ew study by Applum, the developer behind Page tool EdgeRank Checker says that using 3 rd party apps like Hootsuite to post Facebook updates decreases comments and Likes by 70%.

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Care2

OCTOBER 12, 2013

Past studies have said that sharing photos on Facebook sparks engagement. As some of you know Facebook and Twitter have been duking it our for years over becoming king of the social networks. After Facebook purchased Instragram, Twitter no longer provided access to users through their API. But I digress.

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Tech Soup

JULY 8, 2009

The recent analysis of giving through Facebook Causes by The Washington Post was not encouraging. A recent survey published by NTEN, Common Knowledge, and ThePort had a similar conclusion: Only 39 percent of respondents said they've raised money on Facebook. percent said they had raised over $10,000. read more.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2009

We know that professional relationships are moving from the Rolodex to the social networks. LinkedIn is designed for specifically for business professional networking, while Facebook is a bit more casual. Yet, I do professional networking on Facebook and I'm noticing a number of colleagues are too.

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ASU Lodestar Center

JUNE 24, 2011

This week we welcome Mary McGillicuddy, one of the researchers who worked with the ASU College of Public Programs on a project that analyzed and mapped the social network of downtown Phoenix nonprofit organizations. Contrary to popular belief, social networks and social network analysis (SNA) both existed long before Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2007

Facebook Pages. is a component of a new advertising service that Facebook is offering to encourage brands (or nonprofit organizations, personalities (like Ranger Rick) or causes) to promote themselves through their social networks. resulting in efficient word-of-mouth in a trusted network." s piece too.

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Amy Sample Ward

AUGUST 15, 2011

Like ‘how many times can I invite my Facebook friends to a fundraising event before it’s considered spam?’ And now the social networking giant is poised to delve even deeper into users’ messaging activity with a new mobile app with SMS-like functionality." Doing Good.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 18, 2008

Note: I've had this blog post in a draft for about a week and was reminded about it when I saw this post over at the NTEN blog asking Is Facebook A Bust or Is Obama's Model the Future ? My answer: The America's Giving Challenge campaign that I just finished was my fifth person to person fundraising campaign using social media.

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Amy Sample Ward

JUNE 17, 2010

" Facebook | The Networked Nonprofit Virtual Launch Party – "After more than a year of anticipation, on June 21 Beth Kanter and Allison Fine will release the Networked Nonprofit, published by Jossey-Bass. ." " The trend is up 12.1%!

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Benchmarking Study by Devon Smith.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2008

I found this slideshare show by Michael Weiksner, BJ Fogg, and Xing Kin Lui from a class at Stanford called " Creating Engaging Applications on Facebook." The visual shows the results of a pattern analysis of the 100 most popular Facebook applications (video of lecture here ). Need to go digest.

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Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Some social networks are set up to enable communications with a lot of people quickly.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Within hours, Planned Parenthood sent a fundraising email out to its network, asking supporters to replace the money that Komen had pulled for breast cancer screenings for low-income women. As the news traveled from email boxes to social networks to mainstream media, activists, men, and women expressed their outrage.

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Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Some social networks are set up to enable communications with a lot of people quickly.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

We talk about finding the right tool for the data collection job and tools come in three different categories: analytics tools, content analysis, and surveys. Three Analytics Tools to Gauge Your Social Audience’s PulseGuest Blog by Ritu Sharma, Co-Founder & Executive Director, Social Media for Nonprofits.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Social Networking for Social Change According to TechCrunch , Change.org, a social networking site that links volunteers to causes and voters to politicians will launch a new white-label social network for non-profits. Remember, it's not the level , but whether it is a match to your audience.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 23, 2012

The most recent Pew Internet Project Internet and technology use studies show how immersed teens and young adults are in the online environment and how tied they are to the mobile and social sides of it. Some 95% of teens ages 12-17 are online, 76% use social networking sites, and 77% have cell phones.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2007

I've also added the pink ribbon to my Facebook profile. The Technovist offers some 5 tips for nonprofits to get started with social networking sites. Facebook The Non-Profits on Facebook Group is for those who work for, belong to, or support nonprofits on Facebook. and color schemes for your blog.

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Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Some social networks are set up to enable communications with a lot of people quickly.

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Tech Soup

NOVEMBER 9, 2012

Just like many of the nonprofits and other loyal readers of Beth’s Blog , we at Social Media for Nonprofits are excited about the recent release of Beth Kanter’s new book, Measuring the Networked Nonprofit: Using Data for Social Change. Thankfully, you can now preschedule posts on Facebook itself.

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Tech Soup

SEPTEMBER 24, 2013

I reached out to Alana Post, the Online Communications Manager at The World Affairs Council of Northern California to hear how this nonprofit uses social media to reach a global audience. Additionally, I wanted her to share how they determine which social networks to use and their most successful campaigns. AP: Data is key.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

I shared some learnings from my Birthday fundraiser on Twitter and Facebook. I shared some thoughts about using Social Network Analysis tools to analyze your Twitter network. I shared some thoughts about using Social Network Analysis tools to analyze your Twitter network.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2010

A few weeks ago, I started a thread on my blog’s Facebook Page, “What are the best tips and tools for saving time managing your nonprofit’s Facebook Page?&# I summarized the tips shared in this earlier post. Is there a tool that can automate this someone asked on my blog’s Facebook page ?

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Care2

APRIL 18, 2011

Do your website visitors find your content compelling enough to comment on and share on social networks? Postrank will show you who they are on the top 20 social networks. Daniel Brigida who heads up their social media likes to use Greasemonkey script. Do you know who they are? AddThis or ShareThis.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

Using social media isn’t just a distraction, it amplifies and enhances the work your CEO is already doing. Since many policy makers (or their staff) may be monitoring social channels, it is another benefit. Balancing Personal and Professional: Worlds Collide.

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Care2

AUGUST 7, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" " "End Global Warming!," " or "Fight Hate."

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Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" " "End Global Warming!," " or "Fight Hate."

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Take for example the SFSPCA Facebook Page, a stellar example of engaging fans that David discovered for me. Example: Northern California ACLU social network analysis of their followers on Twitter. 5: Make sure your content has a social life. I want to engage people in the room to share their experience.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 7, 2011

The platform war between Facebook and Google + officially launched with a press conference at Facebook announcing the new “awesome&# features including one click skype/Facebook integration for video chat. I watched live stream on Facebook and the real time snarky reactions coming across Google +. Analysis here.

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