Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

Video streaming by Ustream. I now spend more of my time evaluating communications and digital projects so, I read with interest Lean Analytics , the book in the Lean Start up series on measuring what matters. This strikes me as a metric that would be easier to compute and apply for some projects or programs and a real bear for others.

San Francisco 104

San Francisco Organization Kiva Metrics 104

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Put a human face on the cause through case studies, testimonials, and videos. The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. First, a simple metric relating to security reports, and second, what processes are in place in the communities to deal with security. More on that in a bit.

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Drupal Comment Report Metrics 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

We also discussed the whole issue of network evaluation and the difficulty of measuring those relationships versus a specific impact. Also, the idea of faster tools like social network analysis that give us real time information and the need for someone who is embedded in the network as a real time evaluator.

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Network Authoring Social Media Ipod 95

Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics!

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Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

My chapter lays out a traditional ROI process that Nonprofit technology staff use to make major IT investment purchases such as hardware, video conference system, database system, etc. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time. Use of metrics to measure your results.

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ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

You need to take a reiterative approach - look at the results and evaluate and improve. Remember, if you're just starting out, don't go too hogwild - start with a few options, evaluate, and tweak. The click through rate, cost per click , and conversion goal are the best metrics in google AdWords. And that's the point.

Adwords 69

Adwords Google Game Campaign 69

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. What are the most important website metrics to measure? The metrics should follow those goals. These metrics can add color, but page views aren’t the story. Allison: It depends.

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Design Websites Practice Philadelphia 35

Bloomerang

JULY 31, 2021

Whether you are new to grants, and re-evaluating how your organization seeks out grant funding, Rachel Werner will go through what you need to know to become more grant ready. There’s all kinds of goodies on there, watch videos, learn all about us. Full Transcript: Steven: All right, Rachel, I got 2:00 Eastern. Rachel: Mm-hmm.

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Grant Build Video Strategy 114

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Check out: Google Analytics Maximized: Deeper Analysis, Higher ROI & You by Avinash Kaushik. Check out a great video by Common Craft : RSS in Plain English. As with number one and two above you get additional statistics from Add This which further helps you to evaluate the impact of your web site and how you can continue improving.

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Site Web RSS Build 50

Amy Sample Ward

JUNE 6, 2011

Look first at your organizational metrics. How do you evaluate your programs and services? Those metrics and accompanying goals are the best resources for identifying the focus and the calls to action for your campaigns and even daily communications. How do we move away from slacktivism? Remember the examples from before?

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Build Community Technology Action 220

M+R

FEBRUARY 10, 2022

This analysis took a look at digital revenue from email subscribers at end of year that was not sourced to email. If we evaluate by last-click — counting only donations sourced from a click on a digital ad that landed directly on a donation page and resulted in a gift — revenue increased by 11% from 2020.

Fundraising 105

Fundraising Gift Analysis Channel 105

Blue Fox

NOVEMBER 16, 2020

Video clip below] Here are some small steps to take to create a meaningful budget. Information is data that requires analysis. And, through analysis, your organization can generate insight and inform strategic budget decisions. Evaluate the key drives/levers of revenue and expenses What factors ramp up or ramp down revenue?

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Create Ratio Analysis Review 158

Forum One

MAY 31, 2022

Automatic tracking of certain events—page scrolls, outbound clicks, file downloads, video engagement, and site search—without additional coding or setup required in Google Tag Manager. ? New key metrics focused on customer engagement. ? Active Users replace Total Users as the primary user metric in GA4. Where did they come from?

Analytics 46

Analytics Google Organization Metrics 46

DNL OmniMedia

FEBRUARY 16, 2022

Phase 4: The Analysis Stage. During The Identification Stage, the goal is to evaluate your current digital marketing strategy (if any) and discover areas for improvement. Analyze key metrics in your database. Then, use the engagement metrics and donor feedback you generate to promote the campaign to email subscribers.

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Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

As FrogLoop blog concludes in its recent analysis of MySpace, "Social networking sites are essentially a microcosm of the internet, and hosting a profile on either is akin to managing a website. Check out the introduction video for more. Quick audio or video messages published to a trusted social community.

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Social Network Nptech Tag Network 50

DNL OmniMedia

OCTOBER 5, 2020

Specifically, define the metrics that are most interesting and useful for your organization. Then, doublecheck that you’ve got a solid infrastructure in place to collect that data and report it to your CRM for further analysis. Plus, video is one of the most expressive ways to show off your app in action. A video demo.

Effective 52

Effective Marketing Press Review 52

Qgiv

OCTOBER 5, 2021

Conduct post-campaign analysis. Get Qgiv’s Campaign Analysis Worksheet! Measurable: Choose metrics that will help you know whether you’ve met your goal or not. Pilgrim Pines did this through a video: Post videos explaining your cause and why the end-of-year season is important to your nonprofit.

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Campaign Practice Giving Social Media 69

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

Metrics 56

Metrics Social Media Media ROI 56

Nonprofits Source

JULY 27, 2017

Evaluate Current Keyword Ranking Opportunities. Before diving into new keywords you want to first evaluate your current rankings to uncover opportunities. Next, use a marketing analytics tool like Moz, SEMrush, or Ahrefs to dive into the site metrics. Repurpose into a different medium (infographic, video, slide deck, etc).

Marketing 88

Marketing Strategy Online Chapter 88

Amy Sample Ward

FEBRUARY 24, 2011

We had simple goals, and defined our metrics only as they related to grant deliverables or obvious data, like: we will launch programs in 3 schools, or we will feed 500 families. Now, we evaluated tools based on who was using them, and how. Our strategies are focused on clear goals and metrics. Analog Strategies.

Slides 213

Slides Nptech Digital Case Study 213

Nonprofits Source

JULY 27, 2017

Evaluate Current Keyword Ranking Opportunities. Before diving into new keywords you want to first evaluate your current rankings to uncover opportunities. Next, use a marketing analytics tool like Moz, SEMrush, or Ahrefs to dive into the site metrics. Repurpose into a different medium (infographic, video, slide deck, etc).

Content 45

Content Examples Marketing Strategy 45

Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2009

it was the NMC’s 15th anniversary) that got rolled into a NMC@15 video , and a chance to sign up for 15 minutes of studio time on the John Lennon Bus to create a package of sharable music loops. Participant Generated Conference Video. Live Video Streams. It’s simple to do cause it is just a link to a web site. Geotagging Photos.

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Social Media Media Social Flickr 81

NTEN

MAY 27, 2010

It's time to go beyond listening and responding and get into several key areas: monitoring , running bold campaigns , adding video , and fundraising in online social networks. I shared some thoughts about using Social Network Analysis tools to analyze your Twitter network. Follow, participate, and create hashtags and memes.

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Social Media Media Cancer Social 62

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

The Institute for Development Studies , a nonprofit that does international development research, teaching and communications, created this YouTube video. One recent project is a real-time analysis and data visualization of the post2015 conversation on Twitter. Global Conversations. 2013: A Year in Social Media.

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Policy Social Media International News 103

Nonprofits Source

OCTOBER 11, 2017

To a large extent, understand the market forces at play that help or hurt your chance for success; think SWOT analysis and marketing mix. Now, recall in Chapter 2: Nonprofit Marketing Strategy when we evaluated keyword ranking opportunities based on difficulty. Video Recording: Most mobile devices work well.

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Process Content Digital Marketing 98