Whole Whale

SEPTEMBER 26, 2023

Introduction to Microsoft Clarity Microsoft Clarity is a cutting-edge behavioral analysis tool that empowers organizations to understand user interactions on their websites. Microsoft Clarity offers a compelling solution by providing real-time analytics that facilitate data-driven decision-making.

Analytics 52

Analytics Google Analysis Case Study 52

M+R

DECEMBER 9, 2022

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. GA4 has been built to provide cross-platform data, so user activity can be tracked across web and app access.

Analytics 89

Analytics Google Track Data 89

Whole Whale

NOVEMBER 23, 2022

Ease of use : The best dashboards are easy to use, even for those who don’t have a lot of experience with data. Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit. Make sure the dashboard you choose can be customized to track the specific data points you want to track.

Analytics 52

Analytics Tools Wikipedia Track 52

Qgiv

JULY 28, 2021

Data is the key, as it is in all things related to your fundraising outreach. After all, strong donor data can tell you what areas to focus on, how to engage donors more relevantly, and what changes you should make to improve results in the future. And one that only your nonprofit’s data can answer. Using a custom bit.ly

Mobile 52

Mobile Question Data Help 52

Whole Whale

JUNE 15, 2022

Luckily, there are plenty of free social listening tools available that can help you track your brand, monitor your competition, and understand what people are saying about your cause. Social listening is the process of tracking online conversations in order to better understand what people are saying about a given topic.

Tools 98

Tools Guide Social Social Media 98

Achieve

DECEMBER 19, 2017

Google Analytics is a powerful tool. Access to data alone won’t increase donations to your cause but understanding which reports to analyze and reacting to donor behavior can. When it comes to tracking and analyzing data, a lot can be learned by looking at other industries.

Causes 52

Causes Data Profit Demographics 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. At the end of the year, you’ll have twelve new data points about your audience.

Analysis 105

Analysis Audience Test China 105

Forum One

DECEMBER 22, 2022

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy.

Time 70

Time Metrics Analytics Adopt 70

Candid

MARCH 11, 2022

We have been tracking philanthropy’s response to the Russian invasion of Ukraine. The top five donors by dollar amount—The Conference on Jewish Material Claims Against Germany, IKEA Foundation, BP plc, Lego Foundation, and Google—account for 35% of total funding. Details about data on funding for Ukraine humanitarian relief.

Ukraine 126

Ukraine United Kingdom Global Denmark 126

Bloomerang

MARCH 4, 2024

Picture this: your donor data and fundraising trends reports are due, but instead of the usual stress, you’re calm, prepared, and even proud of what you’re about to submit. Make better strategic decisions: Take advantage of data-driven insights for informed planning and execution. Sounds ideal, right?

Report 64

Report Effective Fundraising Template 64

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. What is Google Analytics 4? Understanding the history of Google’s analytics suite is useful in better understanding GA4. Google changed it to Universal Analytics after they acquired it in 2005.)

FAQ 57

FAQ Organization Analytics Google 57

NTEN

JANUARY 28, 2013

Over the last few years, NTEN has been working with nonprofits to understand how to better wrangle all the data they’re creating and what’s available to them into improved results: more mission impact. In 2010, we organized an online workshop we affectionately titled “Taming the Data Monster.”

NTEN 100

NTEN Data Metrics Sample 100

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. 4 Types of Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Track your own data. Once you know the benchmarks, you can compare your data to them and evaluate how successful your efforts are. Here are some of the questions you might ask in order to understand what metrics to track: . — Kevin Shulman for the Agitator-DonorVoice. Same as above.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have heaps of data. You have high-performing content that many potential donors haven’t seen.

Donor 90

Donor Social Media Websites Content 90

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Instagram integrates well with Facebook campaigns.

Digital 52

Digital Practice Donor Strategy 52

fusionSpan

APRIL 13, 2022

Marketing automation software allows you to automate all of your marketing processes, streamline workflows, and track campaign results. Also, use email SPAM analysis and A/B testing to see which material resonates with customers and optimize it. Salesforce allows sales reps to examine Pardot data and send Pardot emails.

Adwords 52

Adwords ROI Track Marketing 52

Classy

MAY 6, 2021

In an effort to strengthen user privacy and informed data use, Apple recently launched changes that apply to iOS 14 devices and others moving forward. Specifically, this change requires that apps in the App Store provide a prompt to iOS 14 users if they’re doing any “tracking” activity. Tracking Transparency.

Track 71

Track Facebook Nonprofit Data 71

Bloomerang

FEBRUARY 1, 2023

The task manager allows you to assign, manage, and track the progress of action items. The member directory helps you keep track of every board, committee, and staff member so that you can nurture relationships. Plus, their app makes it easy to track your funding, whether incoming or outgoing, from anywhere.

Org 84

Org Raise Tools Help 84

Care2

NOVEMBER 18, 2011

Do you use Google Analytics? Google Analytics reported that people have shared that they've had difficulties using traditional path analysis tools. To meet the needs of the visitors, Google Analytics is now introducing Flow Visualization. This will allow you to track more types of interactions as goals. commenting.

Analytics 74

Analytics Google Digg Bookmarking 74

Bloomerang

AUGUST 30, 2023

In addition, your giving platform should offer multiple payment options, such as credit or debit cards, Venmo, PayPal, Apple Pay, Google Pay, and cryptocurrency. Track donors’ engagement histories, such as the date of their first donation, events they’ve attended, and volunteer opportunities they’ve participated in. Donor profiles.

Software 92

Software Guide Fundraising Platform 92

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2009

Colleague Alan Levine customized a google map. I can just imagine Alan tracking his new computer's journey using the UPS Tracker feature. What's even better is that the software, google maps is free. It got me thinking again about low-cost data visualization tools. It's worth a few minutes to get a good laugh.

Tools 85

Tools Data Guide Map 85

Byte Technology

JULY 13, 2015

Indeed, today’s Google, Yahoo and others barely resemble their clunky ancestors who returned sloppy and often meaningless listings for even simple searches. Google still requires some sort of text to parse the content of your site, so in this sense keywords still matter. Placement Over Frequency. Focus on Meaning.

Search 100

Search San Francisco Difference Websites 100

Amy Sample Ward

JANUARY 20, 2011

Well, from the planning and analysis side, that is. We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). Metrics Tracking. >> Presentation.

Metrics 219

Metrics Community Map Template 219

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 28, 2018

We are tracking reports, articles, and new items about AI and Social Good. State of AI in 2018 Report: The AI NOW Institute , which is affiliated with New York University and is home to respected AI researchers with Google and Microsoft, released a report describing the state of AI in 2018 that highlights some worrying trends.

Social 98

Social Beginner Seattle Hunger 98

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Along the way, it’s key to track and analyze your campaign’s performance data. Paid Search Engine Marketing (SEM) Paid SEM refers to paid media efforts on search engines, usually Google and Bing.

Fund 52

Fund Donor Strategy Search 52

Tech Soup

NOVEMBER 18, 2014

Web analytics tools gather data that can help nonprofits better engage stakeholders, drive donations, and measure the success of their online presence. Unfortunately, according to a new study by the Nonprofit Times and data analytics firm, Cardinal Path , nonprofits may not be making the most of the data our websites have for us.

Websites 61

Websites Analytics Google Social Media 61

NetWits

NOVEMBER 22, 2011

Improve Fundraising Performance with Insightful Reporting, Measurement and Analysis. Are you ready to put analysis into action? You’ll learn how she uses the Event Admin section to track expenses, communicate with participants, schedule tasks, and more! Watch the session recording | Download the session slides.

Consultant 196

Consultant Free Strategy Slides 196

Forum One

APRIL 8, 2021

You can use website personalization to serve up different types of content based on the visitor behavior and accompanying data. Using analytics data from your website, you can decide which pages people are most interested in or map to SEO keywords to begin prioritizing and optimizing. Get data & stop guessing.

Impact 74

Impact Channel Audience Content 74

Robert Weiner

JULY 10, 2012

The current software does not interface with our current/new technical environment (MS-Exchange and Office, or Google g-mail, calendar, docs, etc.). Our system is like the “roach motel” of data; the data goes in, but never comes out again. We need better tools for reporting, analysis, and business intelligence.

Database 181

Database ROI Donor Listserv 181

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

One of the key messages in the book is that nonprofits should not start with the tools and data, but start to clearly define success and their audience. By doing so, they will understand the few data points and the tools needed to collect that data to figure out if they have been successful! Then check out Simply Measured.

Analytics 106

Analytics Tools Social New York City 106

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2011

So, in honor our collective Twitter birthdays in October and Halloween, I thought I’d share a few Twitter tools for tracking and learning that are real treats and a few that make your work flow on Twitter efficient for documenting events. I track to learn and improve relationships on Twitter. RowFeeder fits the bill.

Twitter 110

Twitter Tools Learning Measure 110

NetWits

JANUARY 3, 2011

Decisions become data-driven, rather than based on gut feelings. Most importantly, it will also track click-through and conversion rates, how many visitors left your site and when the test reached statistical significance. If you are not using Blackbaud NetCommunity, you could use Google Optimizer to perform this analysis.

Rate 134

Rate Content Conversation Test 134

Forum One

MAY 18, 2021

Use audience research to get data informing your strategy and making sure you are getting the most out of your efforts and budget. It’s important to have a fully integrated stack that correctly shares and communicates important data across all your platforms and teams. A Content Management System (CMS) to manage your website.

Marketing 47

Marketing Impact Create Tips 47

Connection Cafe

OCTOBER 30, 2017

Letting data dictate your organizational strategy should not be an option…it’s a must. What does it mean to be data-driven ? Being data-driven starts at the culture level. In other words, your nonprofit needs to make a full commitment to let data drive decisions company-wide. Let’s look at some data.

Analytics 39

Analytics Volunteer Donor Google 39

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. To monitor and reflect, you need collect both quantitative and qualitative data. Avoid data collection for the sake of data collection or you will pollute your reflection.

Analysis 50

Analysis Reflection Experiment Time 50

Nonprofits Source

OCTOBER 6, 2023

For the most part however, businesses have some form of corporate social responsibility (CSR) software they use to track their employee-based philanthropic programs. Competitors analysis. Share data with the volunteers and their employer about what they accomplished and how their efforts helped your mission. Google Ads.

Software 52

Software Giving Gift Nonprofit 52