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Build a Marketing Dream Team—Welcome AI

.orgSource

Keyword research—Find relevant keywords and track their performance over time. Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), and meta descriptions (Html summaries of page contents.) A SWOT analysis is a task AI could help you launch.

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Consider these data points as you assess your event registrations: What trends or patterns exist in your registration data? Does it fluctuate?

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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

Example: Through a learner sentiment analysis, one association discovered that one of their courses consistently received low ratings due to challenging content delivery. To capitalize on this trend, they strategically offered targeted courses leading up to conferences and experienced a surge in participation and membership renewals.

Analytics 169
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Don’t Get Too Comfortable at the Top–AI Puts a Twist on Leadership

.orgSource

If you think you occupy the top seat because you are the expert, you’re traveling down the wrong track. That means having a thorough understanding of your organization’s IT strengths and deficits and an acute awareness of rising trends. Make them responsible for understanding technology trends. Don’t compete.

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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. 4) Text and Sentiment Analysis Text and sentiment analysis is the process of identifying and analyzing information from text.

Tools 361
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Are your ears burning? Ultimate Guide To Social Listening Tools

Whole Whale

Luckily, there are plenty of free social listening tools available that can help you track your brand, monitor your competition, and understand what people are saying about your cause. Social listening is the process of tracking online conversations in order to better understand what people are saying about a given topic.

Tools 98
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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty. In case you aren’t familiar with a member engagement score, here’s a quick overview: it’s an analysis to assess member and customer behavior over a certain period of time (we recommend 3 years).