Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Over those 80 years, the chart has been polished, refined and so deeply embedded in business thinking.

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ROI Social Media Media Social 103

Connection Cafe

DECEMBER 17, 2014

At the 4 th level of 100% adoption for your prospect management system, your organization is now able to provide a deep analysis with reportings based on a sound system and full buy-in from all staff. High-level analysis questions by senior leadership and during campaign/advisory board meetings: How many active proposals are pending?

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Rate System Management Analysis 35

Amy Sample Ward

SEPTEMBER 20, 2010

Whether you have a blog, website, or even multiple, you can use Google Analytics to really drill down into the data and understand how people are visiting and using your site. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! Google Analytics – [link]. Facebook Insights.

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Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

What seemed to resonate most with the crowd was the concept of “ One Metric That Matters.” The conversation thread made me think of this excellent blog post by my two favorite nonprofit data geeks from DoSomething. KD says don’t use pie charts, plot your data over time. Know What Success Is.

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Measure Data Facilitation Teen 98

Tech Soup

OCTOBER 31, 2011

Tools that incorporate a dashboard can help organizations visualize and more easily analyze their data by taking that information and turning it into charts and graphs. Even text can be measured with text analysis tools that can provide statistics on keywords and gauge sentiment. SAP Business Objects BI OnDemand Essential Edition.

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Analytics Data Analysis Chart 65

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

I posted my slides and notes on my blog. I started the Webinar asking folks to type into the chat the first few words that popped into their heads when they heard the phrase "ROI." As you can see the words paint a picture of a traditional ROI analysis, with the emphasis on quantitative, measurable results. I've done this.

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ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

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ROI Social Media Slides NTEN 50

Connection Cafe

APRIL 2, 2018

What charts or slides did the group focus on? They formulate a set of rough metrics and hypotheses, spend the week running small tests, and then convene at the end of the week to summarize what they have learned. As I mentioned in my previous blog post, data is not magic.) It’s time we had a little talk about strategic objects.

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Data Help Analytics Test 31

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. When I blogged my preliminary thoughts and set up a wikispace , I was seeking a specific nonprofit example to make it more real. I'd like to see how you are going to specifically look at success/change and metrics for your blog.

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Guinea Measure Social Media Wikispaces 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  He made the points that your metrics must get you to results - and the three most important results are: Increased Revenue. "    He talked about different categories of metrics for the web: 1)   Types of visitors:   You have to get inside your customer's heads and what is important to them. 

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Marketing Measure Metrics Hunger 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

Later, I found the chart in Net Gains. Also, the idea of faster tools like social network analysis that give us real time information and the need for someone who is embedded in the network as a real time evaluator. And, of course, what metrics to use. She also discusses it in the video above.

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Network Authoring Social Media Ipod 95

NTEN

JANUARY 4, 2011

What they do and don’t do has a big impact on donor relationships and the metrics we’ve uncovered. Analysis of cumulative online giving (i.e., Some do a great job connecting with and engaging donors in many ways and through many channels, while others are doing little. lower than for donors who give via charity-branded giving pages.

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Studies Donor Online Giving 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2008

I Collaborate blog has a post about how to lobby for skype in your organization, if you're working internationally. JournaMarketing has a post called " Why Your Blog Is Worthless without Connectedness " which harkens back to an ongoing debate we've had in this space -- is a blog just a web site or a community?

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Summary Nptech Tag Tools 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

I always try to incorporate new learnings and observations that I've discovered from the many interviews I do on my blog, resources discovered, and stories. What's the key metric? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). Tags as a metric. Observations.

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Reflection Slides Metrics PowerPoint 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Spitfire’s useful SMART chart planning tool has been used by many nonprofits and was adapted for social media for nonprofits by NTEN’s WeAreMedia project several years ago. It is also important to think about what specific metrics are needed to measure along the way.

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Social Media Media Social Chart 129

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

Social media metrics mavens know that both qualitative and quantitative data is needed. Quantitative is counting or the numbers — all those pretty charts and graphics. KD Paine offers a great framework for matching tools with data collection and analysis tasks. Content Analysis Tools: Radian 6 and Netvibes.

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Measure Social Media Tools Media 115

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. He did and gave me permission to blog! Unique Blog Readers (content consumption ??? Technorati ???

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Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 21, 2011

Our data might be the most metrically driven data you’ve seen. That’s right, we are metrics freaks. Visual Humor: Don’t just use numbers, bar charts, and graphs. Metrics the Musical: Perhaps this was just a fun answer, but reporting in song! We measure EVERYTHING, all the time. Data is plentiful.

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Measure Fun Hawaii Metrics 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

My blog is worth $314,448.78. How much is your blog worth? I was inspired by Connie Bensen , a community strategist, who shared a post celebrating the success of her blog over the past year. About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. Okay, I'm procrastinating.

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Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

As measurement guru KD Paine says, you need the right measurement tool for the job – identify SMART objectives , pick metrics , and then your tool. Creating is more appealing then analysis to most. Here’s where I think the AMEC Valid Metrics Grids will be very useful. Less is more. .

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Measure Organization Metrics Analytics 96

Care2

NOVEMBER 15, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. Is the blog used and updated? This chart shows the percentage of nonprofits using each feature. And is there any left?

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Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. Is the blog used and updated? This chart shows the percentage of nonprofits using each feature. And is there any left?

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Social Media Place Myspace Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. Pick valid metrics in the context of an integrated campaign. How many by when? Guides, not report cards.

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Facebook Network Metrics Nonprofit 101

Care2

MAY 27, 2009

I had the honor of participating on the ROI (Return on Investment) of Social Media panel at the Women Who Tech TeleSummit with Monique Eldwell of Conversify and Cheryl Contee of Fission Strategies where we laid out some key metrics and useful case studies. The metrics for measuring ROI can be extremely varied. Here are a few examples.

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Social Media ROI Media Social 59