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How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size.

Metrics 97
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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value. 

Metrics 71
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Using AideRSS as a blog improvement tool

Beth's Blog: How Nonprofits Can Use Social Media

Last week, I did my annual Blog ROI benchmarking and I started to noodle around with the question - How can I use AideRSS as a tool to help me evaluate engagement and improve my blog? Aide RSS wrote about measuring social engagement on a blog which that looks at a number of different metrics. " You won???t

Tools 50
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Zoetica Salon Summary: A Few Good Social Media Measurement Insights

Beth's Blog: How Nonprofits Can Use Social Media

Data Analysis. This conversation explored common pitfalls to analysis approaches and how to avoid them. In the nonprofit sector, there is no universal review mechanism to benchmark against, but Great Nonprofits is beginning to fill those shoes. The dashboard shows rough sentiment analysis, # of mentions and links.

Summary 94
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“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

QUESTION: Where can I get benchmarks for retention by sector? Second, how easy is it to get your data OUT of the CRM database – not get into, but get it out, whether you need to run analytics, feed another system, or even migrate to a new solution. We’ll post them on our website. QUESTION: Last question.

Retention 148
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Zoetica Salon Insights: Social Media Measurement for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

It is the synthesis, sense-making, and sharing of the abundance of stories, knowledge, tips, resources, and wisdom that is happening in real time in the form of e-books or blog posts. One question that bubbled up was about specific techniques to measure or benchmark your nonprofits social media strategy and execution.

Measure 101
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Who Really Sees You on Facebook?

Connection Cafe

In our 2017 M+R Benchmarks study , we found that on average, a nonprofit will reach just 8% of its fans with a post that isn’t promoted. . As your social media influencers engage with your content (especially when they click “Share”) it pops up in their friends’ news feeds. Enter the Earned Reach Average, or ERA. 225=13.5).