article thumbnail

10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

This is the third post in a year-long blog and webinar series called 101 Best Practices for Nonprofits , written and presented by Heather Mansfield. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

Practice 363
article thumbnail

Your Social Media Is For More Than Marketing

TechImpact

In past blogs we’ve talked seemingly ad nausea about how technology, donation forms, and social media can support a nonprofit’s fundraising efforts. According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. Like our blog?

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Twitter Cards allow website developers to clarify how website and blog content should appear in tweets. Related Webinar: Social Media Best Practices for Nonprofits.

Twitter 355
article thumbnail

How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size.

Metrics 97
article thumbnail

10 Emerging Trends in Online Communications and Fundraising to Watch in 2018

Nonprofit Tech for Good

Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Since the release of Facebook Live , Facebook video exposure has increased 360% across everyone’s news feed. The number of smartphone users worldwide has reached 2.4 billion by 2020.

Trend 278
article thumbnail

Taking a Deeper Look at the “Social” Piece of ESG (Environmental Social Governance)

sgEngage

Our diversity and inclusion efforts also feed our mission toward advancing social good. That survey established a critical baseline that we can use to benchmark our progress in the future. Tackling Social Justice Issues on Diversity and Inclusion : Interview with Michael Moore, Vice President of Diversity and Inclusion at Blackbaud.

article thumbnail

Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value. 

Metrics 71