M+R

DECEMBER 9, 2022

Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a.

Analytics 89

Analytics Google Track Data 89

Neon CRM

DECEMBER 14, 2023

Understanding Revenue Projections When a nonprofit is putting together a budget for the coming year, an important step is to perform a revenue projections analysis that can inform the expected amount of income used for operational expenses and deepen mission impact.

Analysis 52

Analysis Project Donor Retention 52

Whole Whale

SEPTEMBER 26, 2023

Introduction to Microsoft Clarity Microsoft Clarity is a cutting-edge behavioral analysis tool that empowers organizations to understand user interactions on their websites. Microsoft Clarity offers a compelling solution by providing real-time analytics that facilitate data-driven decision-making. Which tool is right for you?

Analytics 52

Analytics Google Analysis Case Study 52

Association Analytics

JANUARY 8, 2024

This is considered an implicit data collection method. This is considered an explicit data collection method. As you think about the current methods you’re using to ask members questions, consider one question you could add to one of those forms that would return highly valuable data. Observing is the most valuable type of data.

Impact 169

Impact Strategy Associations Data 169

ASU Lodestar Center

JUNE 1, 2022

AI analytics. AI analytics is a description of a type of machine learning that mines insights within a dataset. AI analytics automates much of what a data analyst would do. Since much of the work in which nonprofits engage results in subjective measures, NLP can be a method to encode the subjectivity qualitatively.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

Analytics 106

Analytics Google Digital Free 106

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 5, 2013

What Social Media Analytics Can’t Tell You. Here’s the description: Social media analytics can help you understand the active members of your social media audience, but what about the people who aren’t posting? This session presents a new form of social media analysis that combines social and survey data.

Social Media 97

Social Media Analytics Media Virginia 97

Nimble AMS

FEBRUARY 3, 2022

This integration allows you to put your members first and offer advanced features today’s modern professionals expect, such as online payments and analytics that help you provide the best experience. Data Analytics and Reporting Tools. For instance, Nimble AMS has Salesforce, one of the leading CRMs on the market.

Associations 141

Associations Professional Software Tools 141

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 12, 2013

Learning Analytics comes from a report about the impact of emerging technologies for practitioners in a field. Two or three years to adoption: Learning Analytics (K-12/Higher Ed), Open Content (K-12), Games and Gamification (Higher Ed). The State of Learning Analytics in 2012: A Review and Future Challenges.

Analytics 97

Analytics Teach Training Train 97

Connection Cafe

MAY 30, 2017

As the collection of data becomes ubiquitous and seamless and the analysis of data more powerful, it is changing every aspect of our lives. When people throw around buzzwords like Big Data, Data Science, or Artificial Intelligence , one of the things they talk about is the power of predictive analytics.

Analytics 49

Analytics Data Technology Work 49

Connection Cafe

APRIL 3, 2019

Make data analytics work for your organization – download the Blackbaud Institute’s free Analytics Toolkit. Much of the data we have historically focused on in P2P is in the form of descriptive and diagnostic analytics. This type of analysis has served us fairly well to date.

Analytics 35

Analytics Data Fundraising Amazon 35

Connection Cafe

APRIL 3, 2013

There are several resources out there that you can investigate on the subject of learning the mechanics and strategies behind database analytics as it relates to your various fundraising programs and initiatives. So if you need to make the case to invest time and money in learning more about analytics, hopefully this is helpful.

Analytics 36

Analytics Professional Model Portland 36

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4? What do you want to learn from analytics?

FAQ 58

FAQ Organization Analytics Google 58

sgEngage

OCTOBER 11, 2023

But we have SO MUCH information in our CRM or database that it’s easy to become stuck in analysis paralysis when it comes to using data for donor acquisition. Gone are the days when organizations relied solely on traditional methods to find and engage donors. Ask friends and family to make a small donation and collect feedback.

Donor 87

Donor Social Media Websites Content 87

DNL OmniMedia

MAY 10, 2023

More specifically, these best practices include: Your CRM Incentives Predictive Analytics Enhancing Events Personalized Outreach When you take a closer look at your supporter data and past campaigns, these can better inform your future decisions. Use predictive analysis. So how does this apply to P2P? Enhance your events.

Data 52

Data Campaign Practice Management 52

Connection Cafe

APRIL 16, 2013

During the last presidential election, the role of analytics in decision making and prediction moved to the forefront in the minds of many as a way to gain an advantage in competitive situations. More importantly, most managers are now skilled in the area of understanding analytics and how they should affect their business decisions.

Analytics 31

Analytics Data Classes Beginner 31

Forum One

NOVEMBER 3, 2021

Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. The goal with your analysis is to have actionable data. Once you have a good sense of your analysis and recommendations, you need to think about how you package it for different decision makers within your organization.

Report 70

Report Data Metrics Analysis 70

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. It's called double-loop learning. It replicable?

Analysis 50

Analysis Reflection Experiment Time 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Laura Quinn at Idealware has been offering Webinars and I will be joining her " Introduction to Website Analytics " on Thursday, September 27th 1:00 - 2:30 EST. You can register here. Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site. NEW SEMINAR!

Analytics 50

Analytics Web Metrics ROI 50

Bloomerang

FEBRUARY 1, 2023

From here, donors can easily update profile information and payment methods, download end-of-year receipts, and more. Plus, if your donors have opted into your recurring donation option, they can manage their recurring donation amounts, frequency, and payment method that works best for them. Set this up on your computer.

Org 82

Org Raise Tools Help 82

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2018

The assessment helps nonprofits look at eight different areas: Technology, Content, Channels/Devices, Audiences, Analytics, User Experience, and Governance. Audiences: We have defined and accepted audience segments based on user attributes, behaviors and analytics and tailor our offer to these audiences. Full Group Discussion.

Participatory 76

Participatory Digital Facilitation Exercise 76

Connection Cafe

OCTOBER 27, 2020

With some analysis – and a little bit of love – you can identify and engage your most valuable supporters. Bring in additional insights and analytics to better understand these supporters. In an analysis the organization’s database, we were pleasantly surprised with the opportunity for these types of supporters.

Database 33

Database Ideas Analysis Gift 33

ASU Lodestar Center

MAY 8, 2017

Analytical Dimension - The board welcomes all perspectives when solving a problem. One key component of the Interpersonal Dimension is that board leadership and board members understand the importance of conflict resolution and understand the best methods to use when a conflict arises. Increasing the Analytical Dimension.

Los Angeles 45

Los Angeles Alexa Analysis Government 45

Gyrus

MAY 12, 2016

Data Analytics. Analytics tools help an organization to know about their learners and how they are digesting the information. One can evaluate training effectiveness, learner’s preferences, and usage patterns through analysis and visualizing software, Tin Can and other analytics tools. Gamification.

Online Learning 56

Online Learning Trend Learning Online 56

DNL OmniMedia

MAY 25, 2022

What is a market analysis for nonprofit organizations? Market analysis, also known as market research, is the process of collecting, analyzing, and interpreting information about target markets and customers. Designing Your Survey Method. Let’s get started. Market Research for Nonprofit Organizations: The Basics.

Research 52

Research Marketing Survey Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

The Lean method advocates for creating a Minimum Viable Product (MVP), testing it in small ways and building on what was learned to create something that really addresses audience needs and minimizes wasted effort and resources.

San Francisco 104

San Francisco Organization Kiva Metrics 104

Whole Whale

SEPTEMBER 8, 2023

Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Apply those lessons.

Lesson 59

Lesson Fundraising Digital Test 59

Connection Cafe

OCTOBER 12, 2017

The clear majority of giving is made through one of three methods: direct mail, online and special events. and “What methods work best to raise these gifts?” For instance, how large they are, what tools organizations really use, and what methods work best. — 2017 Major Gifts Fundraising Benchmark Study.

Gift 35

Gift Strategy Benchmark Arts 35

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). Do you need sentiment analysis? Disaster work. Does the data need to be exportable?

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

Screencast 50

Screencast Analytics Measure Web 50

Greater Giving

FEBRUARY 25, 2021

When you add a cinematic touch via video to that message, it becomes the most effective method to draw in viewers and spread the word about the work than any other available option. People love watching videos! Video has an unbelievable advantage over other forms of messaging.

Video 87

Video Nonprofit Images Awareness 87

ASU Lodestar Center

JUNE 11, 2018

Because the board takes a role that is connected more to oversight than day-to-day operations, the executive staff shoulders the responsibility to present organizational financial data to the board in a method that communicates their true financial health.

Practice 40

Practice Develop Arizona Michigan 40

DNL OmniMedia

FEBRUARY 1, 2023

To find a consultant whose services and methods align with your nonprofit’s needs, follow these steps: Review your needs. Analytics: Learn more about your nonprofit’s operations with web analytics, data analysis, strategic planning, digital measurement and testing, and reporting and visualizations.

Consultant 52

Consultant Technology Phase Nonprofit 52

Connection Cafe

APRIL 12, 2011

You might say ‘impossible’ but I am here to tell you that through the use of data analytics, nonprofit professionals can improve their segmentation strategy, reduce mail, increase return on investment and improve relations with donors.

Mail 44

Mail Convio Analysis Method 44

Connection Cafe

JANUARY 28, 2015

The nature of the research question will determine the content of your research, and the method you use. However, the most valuable data for your non-profit must be collected yourself, but this is do-able using common market research methods, which I describe below. Choose a method. This will help you focus your research.

Research 20

Research Marketing Method Attitude 20

NTEN

NOVEMBER 2, 2009

My eyeball generating and tracking toolbox: Google Analytics for free web traffic analysis. Google Analytics provides website tracking quite easily, but spending the time to setup e-commerce functionality for your donation processing allows real ROI calculations to emerge. Mailchimp for discounted email marketing.

Technology 52

Technology Adwords Analytics Analysis 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

You should also be thinking about what to measure and set up an efficient method for collecting that data. Avoid Measurement As Therapy and Drive By Analysis. Another pitfall is doing “drive by&# analysis. Let’s take Facebook pages as an example. The data you gather should help you learn.

Social Media 99

Social Media Strategy Media Social 99