Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2012

I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas. Learning Analytics.

Social Media 96

Social Media Measure Analytics Learning 96

3rd Sector Labs

AUGUST 15, 2014

Definitely. Data Analytics Data Mining data data mining digital marketing donor data fundraising data analysis search' I also included two Tweets from orgs that did use outcome data. You’ll see the difference. Aren’t the Tweets that use data more effective … more descriptive? Patrick Salyer, CEO of Gigya.

Digital 138

Digital Data Marketing Org 138

sgEngage

FEBRUARY 23, 2022

If you have access to analytics , this is the time to reexamine the results! Plus, with disciplined tracking and analysis, you’ll be a more effective and efficient team. . What changes have prospects experienced in the past year? What are your organization’s long-term strategic goals and how does philanthropy support those? .

Review 91

Review Fundraising Proposal Gift 91

Forum One

APRIL 8, 2021

Using analytics data from your website, you can decide which pages people are most interested in or map to SEO keywords to begin prioritizing and optimizing. This won’t necessarily require a full rebrand, but it would definitely include thinking of ways to strengthen your messaging and using your website to tell your brand story.

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Impact Channel Audience Content 75

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. It's called double-loop learning. Why was it a success?

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Analysis Reflection Experiment Time 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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Screencast Analytics Measure Web 50

Connection Cafe

AUGUST 28, 2018

This concept is rooted in one of our core fundamental purposes for using analytics: finding the common threads in data so that we are best able to predict future behavior. I believe that at any given point you should maintain a running analysis of fundraising metrics for a minimum of three, but ideally five consecutive years.

Giving 21

Giving Analysis Gift Analytics 21

Beneblog: Technology Meets Society

NOVEMBER 27, 2013

If giving disabled vets the gift of accessible reading resonates with you, I would definitely appreciate anything you can do to support our cause. On February 1st, two people on the team spun out to become an independent nonprofit—the Human Rights Data Analysis Group —to focus on the statistical and analytical side of our human rights work.

India 142

India Literacy Global Accessibility 142

Connection Cafe

MAY 15, 2014

Analytics data as User Research : Timeframe for which to review analytics data and some specific research questions to drive data analysis. Usability Tests : Types of usability tests you can conduct, participant recruiting, task definition and creating a prototype. User Research.

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Summary Process Design Web 37

NTEN

OCTOBER 6, 2011

Content Audit & Gap Analysis: Before you dream up what new content you need , you should know what you already have. Now, your ready to do the Gap Analysis. It’s never too late to start, and you’ll find that nailing your content will have a huge impact on your site analytics and conversions. So, Content Strategy was born!

Content 83

Content Strategy Question Calendar 83

Connection Cafe

OCTOBER 12, 2017

Target Analytics studies donors and fundraising data. Enhancing Your Major Gift Strategy with Analytics. The role of an analytical analysis is to help you identify and strategize the right individuals and target audience for specific types of gifts , as well as how much to ask for and who to prioritize. Embracing Change.

Gift 35

Gift Strategy Benchmark Arts 35

DNL OmniMedia

JULY 25, 2022

To help guide this discussion, we will first provide a definition of labor union management software that will be used for the rest of the article. Research and data analysis . 4 Tips for Successfully Implementing EveryAction for Your Labor Union. Labor union management can quickly become a complex topic. Let’s begin. .

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Course Software Consultant Platform 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Louis Gray He’s on the Google + team and shares items about new features, analytics, and other stuff. I was curious and started a conversation asking these questions: What is your definition of success on Google +? Google + has an analytics tool that is very basic, called Ripples. What’s your definition of success?

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Google Time Nonprofit Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

I now spend more of my time evaluating communications and digital projects so, I read with interest Lean Analytics , the book in the Lean Start up series on measuring what matters. The principles were useful but I found it difficult to translate the case examples into concepts for the social sector.

San Francisco 104

San Francisco Organization Kiva Metrics 104

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

Notes one participant, “It definitely gave us the ability to work around chicken & egg conversations. Kami Huyse notes, “You should also have an analytics program, like the free Google Analytics, installed on your website to determine where people are coming from and what they do when on your website.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Notes one participant, “It definitely gave us the ability to work around chicken & egg conversations. Data Analysis. This conversation explored common pitfalls to analysis approaches and how to avoid them. The dashboard shows rough sentiment analysis, # of mentions and links. This conversation was started by.

Summary 94

Summary Social Media Measure Media 94

Connection Cafe

JANUARY 29, 2020

If your organization tends to not put much strategic thought into its toolkit aside from periodically purchasing new tools, it’s definitely worth your time to get started. As you look ahead to your organization’s new year of growth and engagement, tech strategy updates should definitely be a part of the picture. Let’s get started!

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Tech Develop Strategy Guide 42

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software. They use data visualization techniques to report the data analysis but also to reflect on best practices culled from the data.

Culture 115

Culture Data Measure Social Media 115

Connection Cafe

DECEMBER 15, 2010

Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Understand the difference between metrics and analytics. Analytics has been a recurring theme this year. And within each event, there are definitely groups of participants that we should focus on more than most.

Marketing 55

Marketing Tips Online Analysis 55

Forj

DECEMBER 29, 2017

Artificial Intelligence and Predictive Modeling: As we’ve previously pointed out, it’s hard to define what AI is, and if you accept a wide definition of AI then it has been in use in eLearning for a while. As for that other definition of subscription learning, spaced learning, we are, again, all for it.

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Hype eLearning Model Badge 60

.orgSource

NOVEMBER 28, 2023

There are many definitions of intelligence. Facial recognition, self-driving cars, and medical image analysis use this technology. I advise all my clients to invest in state-of-the-art analytic platforms and use them throughout their organizations to aid in developing strategy and exploring challenges.

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Language Problem Knowledge System 221

Connection Cafe

APRIL 29, 2015

There are lots of different ways to identify personas, but we suggest keeping it simple if you’re just starting out and definitely keeping your goals in mind. If your analysis does not show the results you expected, it’s time to tweak your goals, personas or content… or all of the above!

Marketing 20

Marketing Support Help Analysis 20

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Definition: An analysis that looks at the benefits, costs, and value of a technology project over time. The definition of adapt is using insights to make corrections to improve results the next time around. ROI analysis requires documenting, collecting data, and internal discussion and cooperation. Google Analytics.

ROI 50

ROI Social Media Slides NTEN 50

NTEN

JULY 28, 2010

Definitely. First Step – Analytics. Take a moment to investigate the following data: Analytics : Configure and then analyze reports from your web analytics to see which page on your site is the first stop for folks referred from social networking sites. Still not convinced. advocacy action or donation)?

Social Media 67

Social Media Site Media Social 67

Nonprofits Source

AUGUST 12, 2019

You want to base your audience’s persona out of a serious analysis, to avoid missing out on critical aspects. Use these platform’s analytics to understand your audience better and the topics they care about. You want them to feel that your video is talking specifically to them. Give them a try!

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Video Create Donor Los Angeles 45

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

If you're using Goolge Analytics goals, you've already thought through some of this. If you're already using Google Analytics, running some of the keyword reports will give you an idea of what keywords people are using to find your site. You'll get some bonus information if you have Google Analytics goals set up.

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Adwords Google Game Campaign 69

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Streamline: The literal definition is to design in a form that offers the least resistance to fluid flow. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. I will explore in more depth the analytics tools.

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Goal ROI Wiki Metrics 50

DNL OmniMedia

FEBRUARY 9, 2022

At DNL OmniMedia , we offer a complete range of nonprofit technology, marketing, and analytics services, making us a full-service choice for organizations in all nonprofit verticals. Custom analytics and strategic planning projects. Data analytics services, including donor file audits. Overview of this Nonprofit Consultant.

Consultant 52

Consultant Nonprofit Strategy Philanthropy 52

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? They can be used for a nonprofit’s mission and that is why nonprofits should exercise transparency on web site analytics. Why bother having a web site at all? 10 Cindy Leonard 09.26.07

Stats 100

Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2006

In undergrad I earned a BFA in photography as well as a BA in social thought and analysis. As I thought about my future, I knew I wanted to do something that would allow me to use my practical/analytical skills while still being involved in the arts and other creative pursuits. s also addressed in a marketing class.

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Arts Technology Artist Conference 50

DNL OmniMedia

OCTOBER 5, 2020

Develop an analytics strategy. Develop an analytics strategy early in the process of bringing your app online. Then, doublecheck that you’ve got a solid infrastructure in place to collect that data and report it to your CRM for further analysis. Keep in mind, app analytics are not a siloed resource. Let’s dive in.

Effective 52

Effective Marketing Press Review 52

Nonprofits Source

JULY 27, 2017

To do this, start by analyzing your search analytics in Google Search Console. You’ll need to connect your search console with Google Analytics to collect and populate this data. Moz, in particular, has a 30-day no-risk trial that provides use of all their analytics tools. Related Post.

Marketing 88

Marketing Strategy Online Chapter 88

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 31, 2010

In reflecting over the past three years, the definition of listening tools has broadened beyond “monitoring&# or “research&# to include several categories: social media engagement management, analytics, influencer identification, and social network analysis.

Social Media 116

Social Media Tools Aggregator Management 116

Nonprofits Source

JULY 27, 2017

To do this, start by analyzing your search analytics in Google Search Console. You’ll need to connect your search console with Google Analytics to collect and populate this data. Moz, in particular, has a 30-day no-risk trial that provides use of all their analytics tools.

Content 45

Content Examples Marketing Strategy 45

Tech Soup

NOVEMBER 8, 2013

MIT Technology Review recently cited Oracle’s definition : “Big data is the derivation of value from traditional relational database-driven business decision making, augmented with new sources of unstructured data.” Facebook Insights is an analysis tool that lets you see how your Facebook activities are working.

Data 66

Data Disaster Map Organization 66

Care2

JULY 2, 2009

Its definitely worth mentioning in this post. I have seen many such websites that provide competitive analysis for free. These tools helps in social media tracking and analytics. I will definitely be adding some of these to my social media toolbox! August 3, 2009 | yovkov Hi! My personal favourite is [link]. pretty cool.

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Social Media Track Media Tools 70

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Many are discovering that traditional web analytics and metrics (like page view) are not appropriate. Source: Avinash Kaushik 's "Web Analytics An Hour A Day"). The Web is changing!

Metrics 56

Metrics Social Media Media ROI 56