Do Negativity And Alarm Really Raise More Funds?
Bloomerang
OCTOBER 23, 2023
I’ve always been an optimist—believing people are more interested in the solution and the progress forward, than alarm and complaint. More recently, a 2022 study published in The Journal of Philanthropy and Marketing showed that ‘shame appeals’ framed as losses are more effective in driving engagement than hope is.
Let's personalize your content