article thumbnail

Export Your Universal Analytics Data Before It’s Too Late

Forum One

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. By exporting data, users can maintain access to historical comparisons and enable future analysis.

article thumbnail

What 2020 year-end fundraising can tell us about 2021 

M+R

We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers. And boy, were there some outliers this year. On to the goods! . Giving Tuesday: December Edition.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What's Your Social Media Baseline?

Beth's Blog: How Nonprofits Can Use Social Media

I'm enjoying how Robin Broitman aggregate links about social media. I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. Photo by Caveman92223. Take her ROI and Measurement list.

article thumbnail

Reflections from Stanford Nonprofit Management Institute: New Skills for a Complex World

Beth's Blog: How Nonprofits Can Use Social Media

But that nonprofit sector has struggled for decades about whether or not they could demonstrate impact and there are lots of comparisons between sub-sectors. I explained that the idea of looking at your aggregate networks was to look for gaps related to strategy – not facilitate communication about management issues.

Skills 96
article thumbnail

Twitanalytics?

Beth's Blog: How Nonprofits Can Use Social Media

TwitLinks aggregates the latest links from the worlds top tech twitter users. Twist analyzes and presents trend comparisons and volume between keywords and tags. If you had an analytics tool to track your organization's use of Twitter, what metrics would you track and how would you define success?

article thumbnail

Frank Barry, Guest Post: 4 Facebook Tips for Nonprofit Success – See What Others are Doing

Beth's Blog: How Nonprofits Can Use Social Media

By understanding your activity and performance, fan response, trends and comparisons, you are better equipped to improve your presence on Facebook. Total Interactions - The total interactions metric captures all of the feedback Pages receive from Facebook users. Actually, this data will likely help you improve your overall web efforts!

article thumbnail

If your organization tweets it, will they donate?

Beth's Blog: How Nonprofits Can Use Social Media

The holy grail metrics is missing? TwitLinks aggregates the latest links from the worlds top tech twitter users. Twist analyzes and presents trend comparisons and volume between keywords and tags. Velocity and fluence and it's darn hard to track those.