What Is the New ‘Google Tag’ in Google Tag Manager, and How Does it Impact Your Nonprofit’s Google Analytics 4 Setup?
Media Cause
OCTOBER 25, 2023
The switch to GA4 left a lot of marketers scrambling to make sure that their current setups were ready for the switch, including GA4 Configuration Tags and Event Tags—as well as additional changes made since, like the Google Tag. With the current GA4 event setup, you are required to add your parameters each time you create an event.
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