Connection Cafe

OCTOBER 16, 2013

It’s never too early to tweak or fine-tune your year-end campaign (and with the Internet, it’s not yet too late to start planning and executing it). Take advantage of this season’s high volume of online giving and make it easier for your donors to give when time and funds are short: build an online year-end or holiday campaign.

Campaign 36

Campaign Websites Social Media Search 36

Nonprofit Tech for Good

JANUARY 10, 2022

A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. Building a donor base or subscriber base by collecting contact information from those subscribing to newsletters, white papers, and other resources that you make available. So what are Google Ad Grants ? and get them approved.

Google 347

Google Grant Guide Nonprofit 347

Care2

FEBRUARY 7, 2009

60) Search « Why Every Nonprofit Should Embrace the Web 2.0 60) Search « Why Every Nonprofit Should Embrace the Web 2.0 Refining the Process Figuring Out What Works Over the first few months of our grant, we continued to experiment with our ads and keywords, and to monitor how each of our campaigns was performing.

Google 31

Google Grant Adwords Social Media 31

Tech Soup

MARCH 27, 2012

Don't rely solely on end-of-year campaigns and the giving season. Search engine optimization, paid search through Google Adwords, content marketing , social media engagement, and display advertising all come to mind as very successful ways to drive traffic to your website on an ongoing basis.

Trend 50

Trend Online Giving Blackbaud 50

Nonprofit Tech for Good

MAY 18, 2020

In short, the Google Grant provides nonprofits with $10,000 each and every month to spend on ads in Google Search. These simple actions can be potentially life-changing, and they are all made possible by ads posted at the top of Google Search results. Building an audience by attracting new subscribers to newsletters .

Google 331

Google Grant Guide Adopt 331

Neon CRM

NOVEMBER 2, 2023

Simply adding a line like, “Subscribe to our newsletter for stories, event invitations, and exciting updates” can make a huge difference! Consider asking only for their name and their email address—people aren’t likely to fill out a long form to subscribe to an email newsletter. Ideally, these forms will be very brief.

Digital 52

Digital Ideas Business Donor 52

Achieve

JANUARY 22, 2018

What it means: Start bidding with Maximize conversions and relevant, high-yield search terms will be within your reach. cap has been a thorn in the side of search engine marketers. Organizations will build their campaigns using an automated bidding strategy called “. and eliminating the cap is cause for excitement.

Grant 52

Grant Adwords Change Guidelines 52

Care2

APRIL 16, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? While this is hard to do, I think every organization benefits from an understanding of the real costs and the real value of their campaigns.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? While this is hard to do, I think every organization benefits from an understanding of the real costs and the real value of their campaigns.

Advocacy 44

Advocacy Social Media email Online 44

Care2

APRIL 2, 2008

It should be noted, however, that while Google Adwords is one potential source of advertising for nonprofits, the volume of response from its campaigns to date have been lackluster. An article from SiteProNews , by Leighton James explains 10 costly mistakes to avoid when launching your AdWords campaign.

Adwords 51

Adwords Google Social Media Advocacy 51

Nonprofits Source

MARCH 11, 2017

What would their online searches look like? In this case, Wheels For Wishes would want their site to appear on the first page of search results for these terms. According to Google Adwords , “ how to donate a car ” shows an estimated 1,000 monthly searches. A low searched term, but that’s okay. Donate my car”.

Content 112

Content Donation Marketing Online 112

Qgiv

AUGUST 27, 2021

Invest in paid search. See how Qgiv can help you with your fundraising campaign! Producing and posting quality content will also help you rank high with search engines, enabling more people to find out about your organization and be directed to your donation page. Look for grants. Ask your donors to spread the word.

Donation 52

Donation Tips Donor Sponsor 52

Bloomerang

APRIL 16, 2021

Nonprofit communicators spend so much time producing newsletters and getting emails out and managing social media that sometimes you get into this routine of just producing the things, doing the tactics without stopping to remember, “Okay, this is the specific audience we want to reach. This is the specific action we want them to take.

Build 124

Build Video New York City Communication 124

Care2

FEBRUARY 3, 2009

60) Search « Nonprofit Resolutions That Will Make A Difference in 2009 | Main | On Frogloops Radar » Wednesday Jan 28 2009 The Joys of Google Grants, Part 1 Wednesday, January 28, 2009 at 10:51AM | by Robin Reed When the National Women’s Law Center first applied for a Google Grant ? It was free , after all.

Google 37

Google Grant Social Media Adwords 37

NTEN

JANUARY 27, 2010

Google AdWords has a great free tool for assessing the search frequency of your keywords. A well defined RSS feed will keep you up to date without wasting your time going to different sites or repeating the same searches. Press releases, newsletters, thank you letters, and case studies all have a predictable format.

Communication 90

Communication Organization Press Newsletter 90

NTEN

JANUARY 27, 2010

Google AdWords has a great free tool for assessing the search frequency of your keywords. A well defined RSS feed will keep you up to date without wasting your time going to different sites or repeating the same searches. Press releases, newsletters, thank you letters, and case studies all have a predictable format.

Communication 65

Communication Organization Press Newsletter 65

Care2

APRIL 17, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Network 28

Social Network Social Media Network Advocacy 28

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Network 28

Social Network Social Media Network Donor 28

DNL OmniMedia

OCTOBER 22, 2020

Not only does ICA promote their mission using their main nonprofit website; this organization is so devoted to a pristine web presence that they built out an engaging, impressive website dedicated to their largest-ever capital campaign, the Create Amazing Campaign. Why This Nonprofit Website Stands Out. Donor-focused content.

Websites 52

Websites Organization Nonprofit Site 52