The MatrixFiles

JANUARY 4, 2023

The podcast is available on Apple, Google, Spotify, Amazon Music and Stitcher (you have no reason not to listen!). The Pet Advocacy Network meets members at industry events to solicit feedback and share what Pet Advocacy is doing to showcase the industry and its issues. Then, they act.

Associations 130

Associations Podcast Learning Wisconsin 130

Pamela Grow

FEBRUARY 27, 2024

Marketing is not just about producing powerful content and sharing it on your platforms. If you have any gaps in your data, consider sending out surveys to collect more information on how audience members prefer to hear from your nonprofit and what type of content they’re most interested in consuming. Submit a Google Grant application.

Digital 59

Digital Marketing Create Social Media 59

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. For ads tracking and more, we highly recommend Google Analytics.

Fundraising 82

Fundraising America United States Track 82

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. After all, your website is your biggest body of content. What are Google Analytics goals? Email sign-ups.

Analytics 35

Analytics Google Goal Track 35

Care2

JANUARY 7, 2013

Every nonprofit knows that good content is king. If you think your website is filled with outdated and boring content, you may be questioning how well you are engaging your activists and donors. Heck, even if you think you have awesome content, you are probably asking yourself the same the question.

Metrics 71

Metrics Content Track Analytics 71

Care2

AUGUST 31, 2015

Are Google Analytics your best friend? Does data that gives you insight into your fundraising and advocacy strategy make you happy? Analytics and metrics are what should be informing your content, your strategy, and your nonprofit campaigns. If not, they should be.

Content 28

Content Effective Metrics Analytics 28

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

They are integrating social media tactics to their online advocacy tool box with this Twitter tool. The columns represent a simplified marketing funnel – how people make “purchase” decisions or in this case advocacy “action” decisions. Your organization’s “funnel” for advocacy may look different, it may have more stages.

Twitter 95

Twitter Google Facebook Broadcast 95

Care2

MARCH 23, 2022

The Digital Strategy Summit (March 28-April 1) is five days of online content bringing you and your team the latest trends in digital strategies for nonprofits, charitable campaigns, and advocacy movements. Both SEO and Google Analytics have a mysterious air to them and seem difficult, but they couldn’t be easier.

Digital 41

Digital Strategy Learning Online 41

NTEN

DECEMBER 20, 2010

million grant from the Google Inc. This is the first grant NTEN has received from Google. You can read the official press release , but we thought you might rather read what a few members have to say: Blog Content: We are all very excited to announce today that NTEN has received a $1.15 million grant from the Google Inc.

NTEN 100

NTEN Google Adopt Grant 100

sgEngage

JUNE 6, 2024

She said: New email subscribers Event attendees Volunteers Advocacy action-takers Google Grant search ad-clickers Random local connections Are You Forgetting Something? Think about your technology, data, and content: What can you do now without a lot of effort? Our conversation continued. Avoid falling into the perfection trap.

Support 82

Support Donor Info Chapter 82

NTEN

FEBRUARY 21, 2014

Now that YouTube is the second largest search engine behind Google, now is the perfect time to create content that will inform, inspire and engage donors. Now that YouTube is the second largest search engine behind Google, now is the perfect time to create content that will inform, inspire and engage donors.

Video 96

Video Tips YouTube Advocacy 96

Non Profit Quarterly

APRIL 20, 2023

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. Some users are migrating to new platforms, like Post, or to decentralized, open-source services, like Mastodon.

Social Media 94

Social Media Media Strategy Social 94

Connection Cafe

AUGUST 2, 2016

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. This experience in online advocacy doesn’t have to yield this outcome. Facebook), Campaign Medium (e.g.

Advocacy 20

Advocacy Action Rate Conversation 20

Allegiance Group

JUNE 13, 2024

As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. As a busy nonprofit professional, you might be tempted to skip this step and start creating content for your marketing campaign. Collect the information you need about your audience to create effective content.

Marketing 52

Marketing Analysis Nonprofit Audience 52

DNL OmniMedia

MAY 25, 2022

Your nonprofit website is a major source of online donations as well as other engagement opportunities, from volunteer registrations to digital advocacy actions and much more. Consider setting up a free Google Analytics account for your site if you haven’t already so that you can easily access the most vital website metrics.

Analytics 52

Analytics Org Adwords Metrics 52

Nonprofit Tech for Good

OCTOBER 31, 2011

Have a Consistent Design throughout All Secondary Navigation and Content Pages. A good Content management System (CMS) will take care of this for you. All content pages should be the same size and should be consistent in their layout and color scheme. Keep bullet-pointed content short. Use bold for headlines.

Websites 243

Websites Design Practice Widget 243

Nonprofit Tech for Good

MAY 18, 2020

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. What is the Google Grant? Example Use Cases: Google Grant Case Studies. A Real-Life Example.

Google 333

Google Grant Guide Adopt 333

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Is it to gather donations or content?

Analytics 54

Analytics Google Social Media Websites 54

John Kenyon

SEPTEMBER 5, 2018

Data not just on activity but also on what content is most popular across your website, emails and social media channels. Top Online Content. I’m not talking about esoteric or hidden data in the depths of Google Analytics, I’m talking about a handful of essential foundational pieces of data.

Data 52

Data Strategy Online Social Media 52

NetWits

JANUARY 11, 2012

In addition to web URLs, QR codes can contain SMS messages, plain text, contact info, event invites, Google Maps locations, YouTube videos, or social content. Engagement, advocacy, fundraising – these are all areas where QR codes will help you tap into the mobile market. Are you using QR codes at your nonprofit?

South Carolina 253

South Carolina Blackberry Portland Mobile 253

Forum One

MAY 18, 2021

Whether they are browsing your website content on their desktop or scrolling through your social media posts on their mobile phone, it’s crucial to create continuity across all your marketing touchpoints. Develop strong content journeys. The old adage that “content is king” still holds true for your omnichannel strategy.

Marketing 47

Marketing Impact Create Tips 47

Amy Sample Ward

DECEMBER 26, 2011

There are many free online website and content creation tools available. Creating a space where you can collect and aggregate the news, content, and updates of your movement is important for people to better understand, follow, and join you. One key element is the use of an online homebase. Personalize It.

Technology 189

Technology Learning Audio New York 189

Cloud 4 Good

FEBRUARY 15, 2022

Specifically, we focus on how the individual organization we’re working with moves a constituent from awareness of the organization and its mission all the way to advocacy on behalf of the organization and the good it is doing in the community, country, and/or world. . What happens after they provide their information? .

Marketing 59

Marketing Phase Nonprofit Gift 59

Nonprofits Source

JANUARY 23, 2023

Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Through the Google Ad Grants program, Google empowers charitable organizations to tap into pay-per-click (PPC) advertising, connecting them with likely prospects online.

Grant 52

Grant Google Guide Nonprofit 52

Forum One

MAY 11, 2021

Content Management Systems (CMS). It allows you to create, edit, and manage content quickly and efficiently while acting as a central hub for all other channels. Brand awareness, advocacy, and social media tools. A CMS is the foundation of your organization’s website. Developing your marketing technology stack can be a big lift.

Tools 52

Tools Tips Integration Evaluation 52

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Think about how you can A/B test your content and appeals. Mastering online user experience and messaging.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

DNL OmniMedia

DECEMBER 15, 2020

This section will discuss the various types of marketing campaigns you may hold to further your fundraising, stewardship, and even advocacy efforts. Advocacy Campaigns. The emails in these campaigns could include: A download link for your organization’s mobile advocacy app. Write Compelling Content. Welcome Series.

email 52

email Guide Marketing Online 52

Care2

MAY 11, 2011

We so often focus on learning from innovative online campaigns that we miss out on opportunities to integrate offline cause communities and grassroots advocacy. Creating unique content for your blog and social media presence. Building buzz and press for an advocacy action. Diverse Goals. Raising funds.

Advocacy 72

Advocacy Community Build Storytelling 72

Zen and the Art of Nonprofit Technology

APRIL 9, 2009

Free And Open Source Online Advocacy: Tools And Best Practices. Making sense of Free and Open Source Content Management Systems. Creative Commons And Open Content. Thanks to the generosity of Google, we’re delighted to grant fee waivers to anyone who needs one! Introduction to Blogging with Wordpress. and Drupal.

Open Source 100

Open Source Drupal NTC WordPress 100

NTEN

AUGUST 5, 2014

Think about goals and audience: Before you create content, first think about the ultimate goal and the target audience. While my workshop on Day 1 focused a lot on internal processes and best practices, the next question that we anticipated from attendees was, "What tools can I use to help create this compelling content?"

Communication 94

Communication email Marketing Reflection 94

Museum 2.0

APRIL 19, 2016

A few months ago, the MAH board and staff started discussing whether and how to create a formal policy for advocacy activities. Why create an advocacy policy? Regardless of your institutional mission, nonprofits are all in the advocacy business. A small team of trustees and staff members worked together on our advocacy policy.

Policy 20

Policy Advocacy Create Museum 20

DNL OmniMedia

JULY 25, 2022

EveryAction is a robust constituent relationship management (CRM) system that provides organizations representing a variety of causes with fundraising, outreach, and advocacy tools. Complete your advocacy toolkit with EveryAction’s canvassing, phone banking, direct mail, and activist management features. .

Course 52

Course Software Consultant Platform 52

Whole Whale

NOVEMBER 8, 2022

There are two fundamental things we love about ICA Fund Good Job’s annual report : The table of contents and the graphics. It’s easy to underestimate the importance of the table of contents — many reports treat them as an afterthought. However, you want the reader to know what they can find inside the report. The answer is no one.

Report 85

Report Template Org Nonprofit 85

Tech Soup

AUGUST 15, 2017

Whether they're to serve up content, answer questions, or bolster fundraising efforts, chatbots hold great promise for nonprofits and charities. If you've ever used a virtual assistant like Siri or Google Now on your phone, you're already familiar with the concept behind chatbots. The Climate Reality Advocacy Bot.

Nonprofit 71

Nonprofit Tutorial Facebook Advocacy 71

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Be sure to provide them with content they can share about the events such as sample tweets and Facebook status updates. Here’s a great example of material for event ambassadors from last years’s Giving Tuesday. Start to recruit your champions, people in your community who can serve as ambassadors for promoting the event.

Social Media 126

Social Media Integration Tools Tips 126

Care2

AUGUST 22, 2013

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Timeline when you will create key content for upcoming campaigns, events and conferences, and marketing initiatives, and clarify who on the team is responsible for overseeing and implementing tasks.

Online 71

Online Tips Calendar Test 71

Nonprofit Tech for Good

OCTOBER 11, 2016

The webinar content below was presented by Heather Mansfield on October 11, 2016 to 1,807 nonprofit staff. Others options: crowdfunding, peer-to-peer fundraising, event registration and ticketing, database integration, advocacy, and online stores. It was the final presentation of the online fundraising best practices webinar.

Practice 100

Practice Online Fundraising Social Media 100