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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

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5 ways to supercharge your fundraising ads before the ball drops

M+R

Donors that come in through ads are generally less familiar with your program than existing supporters or even people who found your website on their own — so it’s extra important to introduce your organization from the moment they sign up! This might look like: . Updating your landing page content to introduce you to new constituents.

professionals

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%. Highlights.

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Nonprofit CRM: Comparing the Top Solutions for Nonprofits

DNL OmniMedia

Choosing the Best Nonprofit CRM for Your Organization. The first of three Blackbaud solutions on this list, Blackbaud’s Raiser’s Edge NXT (RE NXT), is a robust fundraising and CRM system for mid-sized to large nonprofit organizations. Nonprofit CRM Comparison: Top 7 Solutions. Blackbaud’s Raiser’s Edge NXT. Blackbaud CRM.

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New Study Reveals Nonprofits Still Need to Adapt Online Communications Best Practices

Care2

After studying over 50 international nonprofit organization's email lists and response rates, the 2009 eCampaigning Review Study revealed that 60% of nonprofits present a compelling argument for supporters to take action, yet close to 70% of the organizations did not send a follow up email within one month. Can they volunteer?

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Whats an Email Address Worth? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The same goes for advocacy.

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5 Good Nonprofit Infographics

sgEngage

Charity and Technology in the Online Universe This infographic from Mashable and Shane Snow puts social good into better context with donation numbers, growth charts, and some comparisons to its offline counterparts. 2011 eNonprofit Benchmarks Study A visual version of the 2011 eNonprofit Benchmarks Study by M+R Strategic Services and NTEN.