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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

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5 ways to supercharge your fundraising ads before the ball drops

M+R

Using M+R’s digital ads Benchmarks , you can set your own KPIs for cost per donor, return on ad spend, and more—and even game out in advance what happens when you hit (or don’t hit!) Rachael Wolber, Vice President, M+R, has been designing effective online advocacy, fundraising and recruitment strategies for non-profits for a decade.

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%. Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. Highlights.

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New Study Reveals Nonprofits Still Need to Adapt Online Communications Best Practices

Care2

This surprised members of the nonprofit community because both thanking supporters and updating them after taking an action online is part of Online Advocacy 101. The study conducted by Advocacy Online, Duane Raymond of Fairsay and consultant Jess Day also noted that 50% of organizations' online lists had 40% or more inactive supporters.

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Whats an Email Address Worth? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The same goes for advocacy.

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Nonprofit CRM: Comparing the Top Solutions for Nonprofits

DNL OmniMedia

While EveryAction is a CRM solution that can support a variety of standard nonprofit activities such as fundraising and donor management, it truly shines when it comes to digital outreach and advocacy activities. EveryAction stands out for its advocacy-focused features, but that’s not the only reason the solution shines. Bloomerang.

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5 Good Nonprofit Infographics

sgEngage

Charity and Technology in the Online Universe This infographic from Mashable and Shane Snow puts social good into better context with donation numbers, growth charts, and some comparisons to its offline counterparts. 2011 eNonprofit Benchmarks Study A visual version of the 2011 eNonprofit Benchmarks Study by M+R Strategic Services and NTEN.