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Becoming a Data-Driven Association

Nucleus

A newly released executive survey revealed that 99% of major American companies invested last year in data and analytics, and 91.9% In this latest survey, 29% reported achieving “transformational business outcomes” during the past year – so what is holding the others back? In the 2021 survey, 92.2%

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Engage, request, repeat: The proven formula for retaining donors

Candid

Invite donors to participate in peer-to-peer fundraising initiatives , volunteer opportunities, advocacy campaigns, and other activities. This will inform how you make your appeal and how much you ask them to donate. Use that information to tailor your ask appropriately. Offering multiple ways to get involved.

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How to prepare your association for 2022 and beyond

Nimble AMS

This means putting more of your staff’s effort on those areas that will drive the greatest impact with today’s members: individual benefits such as training and certifications, and industry-focused benefits such as industry news and information, advocacy, and raising awareness. . Using data analytics to deliver member value .

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Sneak Peak of New Facebook Nonprofit Use Research from Idealware

Beth's Blog: How Nonprofits Can Use Social Media

Charts, graphics, analytics, metrics, and data are like crack to me … A guest post by Kyle Andrei, Idealware. In February, Idealware distributed a survey (thorough an informal email outreach) to over 500 nonprofit professionals who were using Facebook at their organizations. And people did indeed see successful results.

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Nonprofit Market Research: What It Is & How To Get Started

DNL OmniMedia

When you have a strong grasp of your audience’s motivations, you can increase donations, volunteer hours, advocacy actions, and the overall public opinion of your nonprofit. Market analysis, also known as market research, is the process of collecting, analyzing, and interpreting information about target markets and customers.

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How to Create A Holistic Nonprofit Digital Marketing Plan

Pamela Grow

You might set a SMART goal like this: “Increase the number of matching gifts we receive by 15% before April of next year through informational social media posts and personalized email outreach to match-eligible donors.” For example, let’s say that your nonprofit is trying to raise more funds by securing more matching gifts.

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5 Tips for Creating Impact with Omnichannel Marketing

Forum One

Use audience research to get data informing your strategy and making sure you are getting the most out of your efforts and budget. To learn more about your audiences here are some useful tools and strategies you can use: User surveys Social listening Interviews. Develop strong content journeys. However, we can expand this sentiment.