M+R

APRIL 24, 2024

This year, 225 wonderful nonprofits partners joined in the fun, contributing data on fundraising, advocacy, engagement, mobilization, and marketing. Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Sign up now!

Benchmark 69

Benchmark Studies Ireland Metrics 69

Pamela Grow

MARCH 10, 2021

It keeps supporters and prospective supporters regularly updated and contributes to maintaining an active list of email addresses. and give prospective subscribers a compelling reason to opt into your email list. Once someone has signed up to receive emails from your organization, they need to know what’s going to happen next.

Newsletter 88

Newsletter email Nonprofit Headline 88

Nonprofit Tech for Good

SEPTEMBER 11, 2023

It seems cold, analytical, and impenetrable, the opposite of how you operate. To do that, you need names and email addresses, at the bare minimum. You can then develop ambassador programs or advocacy campaigns targeting these individuals. How do you do more and grow your nonprofit without a fleet of minions? Don’t run away!

Chapter 290

Chapter Registration Data Education 290

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. 8) Get to know your Twitter Analytics Dashboard. Twitter Newsletters.

Twitter 349

Twitter Practice Social Media Nonprofit 349

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now.

Analytics 35

Analytics Google Goal Track 35

Forum One

MAY 18, 2021

Whether they are browsing your website content on their desktop or scrolling through your social media posts on their mobile phone, it’s crucial to create continuity across all your marketing touchpoints. Let’s look at 5 tips to help your mission-driven organization create real impact with omnichannel marketing.

Marketing 47

Marketing Impact Create Tips 47

M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!) Read time: 2 minutes. That’s the destination. Sign up now !

Benchmark 97

Benchmark Data Map Help 97

Care2

MAY 13, 2014

Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. They have deemed email a dying communications channel, which is absurd. You can leverage your email list to drive further action on other platforms. Email raises money. Monthly giving revenue grew 25% in 2013.

email 75

email Advocacy Social Network Social Media 75

Care2

MAY 13, 2014

Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. They have deemed email a dying communications channel, which is absurd. You can leverage your email list to drive further action on other platforms. Email raises money. Monthly giving revenue grew 25% in 2013.

email 70

email Advocacy Social Network Social Media 70

M+R

NOVEMBER 29, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!) And please reach out to benchmarks@mrss.com with any questions. Sign up now !

Benchmark 87

Benchmark Analysis Aggregator Advocacy 87

DNL OmniMedia

MAY 25, 2022

When you have a strong grasp of your audience’s motivations, you can increase donations, volunteer hours, advocacy actions, and the overall public opinion of your nonprofit. This is done through a process called nonprofit market research. How to Conduct Nonprofit Market Research in 6 Steps. Why do nonprofits use market research?

Research 52

Research Marketing Survey Nonprofit 52

Bloomerang

AUGUST 28, 2023

Use your CRM to send personalized marketing content to each segment that’s relevant to their interests to encourage further engagement. Marketing tools Your nonprofit CRM should include several marketing solutions (or integrations with top marketing platforms). Engaging emails.

Profile 92

Profile Software Nonprofit Donor 92

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Each year, EveryAction users send hundreds of millions of emails and raise hundreds of millions of dollars. #3.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Email list sizes were up by 3%, Twitter followers increased by 25%, and mobile audiences by 26%. Related Links: Google Analytics and Benchmarks: What you need to know. Read time: 2 minutes.

Benchmark 75

Benchmark Hunger Headline FAQ 75

DNL OmniMedia

DECEMBER 13, 2021

It’s crucial that you choose the right CRM solution for your nonprofit, but that can be significantly more difficult when there are multiple strong contenders on the market to choose between. Marketing campaign management. Marketing tools such as dynamic email campaigns, shareable online donation forms, and direct mail campaigns.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Candid

JUNE 28, 2022

Send an automated thank you email and donation confirmation to assure donors that you received their gift. Use your donor database and communication tools–like an email marketing platform, if you have one–to segment or group donors based on shared characteristics. Engage with donors after they make a gift by: .

Donor 111

Donor Retention Rate Database 111

Nimble AMS

OCTOBER 21, 2021

Business analytics/intelligence tools are an emerging area for investment. For example, your system administrators can configure and deploy integrations to your third-party service providers, such as email marketing, learning management, and advocacy systems.

Associations 124

Associations Integration Virtual System 124

Forum One

MAY 11, 2021

Marketing technology (aka. MarTech) is constantly evolving with new products coming onto the market daily to address organization and audience needs. Next to a fully-integrated marketing stack, easy of use is an important factor when it comes to how successful it will be. 5 tips when considering the right MarTech stack.

Tools 52

Tools Tips Integration Evaluation 52

Top Nonprofits

MARCH 16, 2022

Your nonprofit’s website is the center of your communication and marketing strategy. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Make sure your email addresses, phone numbers, and physical addresses are all current. Contact information.

Websites 115

Websites Nonprofit Audience Mobile 115

DNL OmniMedia

MARCH 13, 2023

For nonprofits, this might include donor data like the email address, name, address, and giving level of a donor who just signed up to receive your newsletter. Data analytics allow your organization to track and quantify the impact it has on clients or the progress you’ve made toward your goals.

Data 52

Data Management Database Software 52

Connection Cafe

AUGUST 2, 2016

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. This experience in online advocacy doesn’t have to yield this outcome. Step 2: Go to Bit.ly

Advocacy 20

Advocacy Action Rate Conversation 20

Get Fully Funded

JANUARY 27, 2022

As a fundraising or marketing professional at a small nonprofit, you may not have the resources to reach out to all supporters on a personal level. If you’re prompting supporters to get involved with an advocacy campaign , you wouldn’t want to use a long-winded CTA button that says “Click Here to Advocate for Animals In Your Area Today.”

Action 64

Action Guide Language Test 64

Connection Cafe

AUGUST 29, 2017

For the savvy nonprofit, that means approaching traditional marketing tactics— like email list building— in new and different ways. For Matthew Rullo, Associate Director of Marketing at Human Rights Watch, capitalizing on those messages means being able to respond at a similar pace. “In Rapid Response. Diverse Content.

Marketing 31

Marketing Strategy Social Media Channel 31

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Analytics 54

Analytics Google Social Media Websites 54

Top Nonprofits

MARCH 12, 2021

Communication via text carries a sense of informality compared to other communication strategies, like email. On average, young people are more active in advocacy for social causes than their older counterparts. Communication: Text is a great medium for sending confirmation messages, reminders, and quick alerts to your supporters.

Trend 98

Trend Campaign Fundraising Mobile 98

Achieve

AUGUST 12, 2021

Social integrations should include leading platforms like Facebook and Twitter as well as standard email sharing. explores in-depth what goes into a standout CTA, whether you’re sending emails, optimizing your site, creating fundraising pages, or posting on social media. . emails prompting you to donate. About the Authors.

Audience 82

Audience Tips Fundraising Social Media 82

DNL OmniMedia

FEBRUARY 1, 2023

Nonprofit consultants have a wide range of specialties, including consulting services for marketing, grants management, capital campaign planning, and more. We’re well-versed in the most popular, robust nonprofit solutions on the market, including products by Blackbaud, Salesforce, and EveryAction.

Consultant 52

Consultant Technology Phase Nonprofit 52

Neon CRM

NOVEMBER 29, 2023

Let’s take a look at the impact of what we call the “Generosity Experience”—the overall trust that a supporter has when interacting with a nonprofit’s marketing, revenue, or impact activities. As we’ll outline below, the time of day our clients sent emails on GivingTuesday did not have a direct impact on when donors made gifts.

Lesson 52

Lesson North America New York Kentucky 52

NonProfit Hub

JULY 27, 2017

Salsa Labs’ nonprofit software is all encompassing as they offer donor management, digital marketing, online fundraising, online advocacy, and peer-to-peer solutions! With Salsa’s digital marketing software, you can! Plus, you can track your communication efforts easily with their dashboard analytics! Salsa Labs.

Software 42

Software Guide Nonprofit Analytics 42

Top Nonprofits

DECEMBER 6, 2021

You’ll drive donors here across your big fundraising campaigns and marketing pushes in addition to regular day-to-day gifts. When you’re satisfied with the design of your donation page, direct users to it with well-placed giving CTAs across the rest of your site and marketing materials. Marketing the organization on social media.

Donor 52

Donor Management Virtual Newsletter 52

DipJar

FEBRUARY 2, 2023

There could be issues with the appeal itself keeping your organization from reaching key donors—maybe you’re sending your direct mail campaigns to donors who prefer email campaigns. For most nonprofits, it helps to go back to the starting point: your fundraising appeal. Screen as often as you want or need.

Fundraising 52

Fundraising Channel Files Data 52

DNL OmniMedia

FEBRUARY 25, 2023

The Blackbaud nonprofit software ecosystem has a wide range of solutions that can help nearly any nonprofit handle its online fundraising, marketing, and data management needs. Create new constituent profiles based on text interactions, easily flow new contact data into your CRM, and set up email automation triggers. Ongoing support.

Blackbaud 52

Blackbaud Integration Nonprofit Platform 52

Museum 2.0

JANUARY 2, 2013

We just posted a part-time position at my museum for a Community Engagement/Marketing Associate. This is a big step for us, not because we haven't had a dedicated marketing person for a long time, but more because I wasn't sure we would ever want or need one. Does a Small Museum Really Need a Marketing Person? We started.

Job 51

Job Marketing Difference Museum 51

Amy Sample Ward

MARCH 30, 2012

"We invite you to cast your vote to help pick this year's winner of the second annual Care2 Impact Prize, which recognizes individuals in the nonprofit sector who have made an outstanding impact on the field of online advocacy, online fundraising or both.

Web 132

Web Journal Children Global 132

Forum One

NOVEMBER 21, 2022

The W³ Awards competition honors creative excellence on the web and recognizes the creative and marketing professionals behind award-winning sites, videos, and marketing programs. We conducted a comprehensive landscape analysis and full audits of their technical ecosystem, communications, and analytics.

Award 46

Award Colorado Washington Children 46

Forum One

NOVEMBER 18, 2022

The W³ Awards competition honors creative excellence on the web and recognizes the creative and marketing professionals behind award-winning sites, videos, and marketing programs. We conducted a comprehensive landscape analysis and full audits of their technical ecosystem, communications, and analytics.

Award 46

Award Colorado Washington Children 46

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. Email still works really well. We saw healthy performance by email lists in 2017, along with solid growth in online fundraising.

Time 33

Time Fundraising Benchmark Trend 33