Connection Cafe

FEBRUARY 8, 2018

Analytic Activism is a book about how advocacy organizations can make better decisions in the digital age. I wrote the book because it seemed like something was missing from the conversation about digital advocacy and activism. Most of the research on digital advocacy is focused on the new types of speech we now see online.

Analytics 31

Analytics Advocacy Chapter Environment 31

Nonprofit Tech for Good

SEPTEMBER 11, 2023

It seems cold, analytical, and impenetrable, the opposite of how you operate. Why event registration and data collection are important to nonprofits It’s true you can post on social media to get supporters’ attention, but that’s kind of like throwing spaghetti at a wall and hoping some of it’ll stick. Don’t run away!

Chapter 282

Chapter Registration Data Education 282

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. First things first, Amy shared an important piece of advice: before you ask about how a social post performed, be sure qualify what you're asking for. About Wistia.

Metrics 100

Metrics Social Media Measure Media 100

Nonprofit Tech for Good

MAY 8, 2019

In 2017, Race Forward merged with the Center for Social Inclusion to become the nation’s largest research, advocacy and services organization devoted to racial justice. Similarly, we’ve seen the coming and going of content management systems (CMSs) over the years. Do you use analytics, surveys, testing, interviews?

Online 235

Online Hunger Metrics Drupal 235

Pamela Grow

FEBRUARY 27, 2024

You might set a SMART goal like this: “Increase the number of matching gifts we receive by 15% before April of next year through informational social media posts and personalized email outreach to match-eligible donors.” Marketing is not just about producing powerful content and sharing it on your platforms. Segment your audience.

Digital 59

Digital Marketing Create Social Media 59

Care2

JANUARY 7, 2013

Every nonprofit knows that good content is king. If you think your website is filled with outdated and boring content, you may be questioning how well you are engaging your activists and donors. Heck, even if you think you have awesome content, you are probably asking yourself the same the question.

Metrics 71

Metrics Content Track Analytics 71

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. For ads tracking and more, we highly recommend Google Analytics.

Fundraising 84

Fundraising America United States Track 84

Forum One

MAY 18, 2021

Whether they are browsing your website content on their desktop or scrolling through your social media posts on their mobile phone, it’s crucial to create continuity across all your marketing touchpoints. To learn more about your audiences here are some useful tools and strategies you can use: User surveys Social listening Interviews.

Marketing 47

Marketing Impact Create Tips 47

Top Nonprofits

MARCH 16, 2022

In this guide, we’ll cover common reasons your website may need a revamp, including: Your content is out of date. Your content is out of date. When your nonprofit’s website content is out of date, your audience won’t be able to find the information they need to get involved. Your website doesn’t reflect your current brand.

Websites 115

Websites Nonprofit Audience Mobile 115

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" This is the most important part of your web analytics.

Analytics 54

Analytics Google Social Media Websites 54

Care2

OCTOBER 15, 2013

If you manage social media for your organization, you probably face incredible pressure to show growth and success. That’s why you need to change the way you measure social media and declare a war on vanity metrics. Why is Social Media Data Important? The human brain is the best analytics tool. Is it positive?

Metrics 77

Metrics Social Media Media Social 77

Forum One

MAY 11, 2021

Content Management Systems (CMS). It allows you to create, edit, and manage content quickly and efficiently while acting as a central hub for all other channels. Brand awareness, advocacy, and social media tools. These tools include your social media channels, social media automation, and social listening tools.

Tools 53

Tools Tips Integration Evaluation 53

Connection Cafe

AUGUST 2, 2016

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. This experience in online advocacy doesn’t have to yield this outcome. Facebook), Campaign Medium (e.g.

Advocacy 20

Advocacy Action Rate Conversation 20

John Kenyon

SEPTEMBER 5, 2018

Data not just on activity but also on what content is most popular across your website, emails and social media channels. Top Online Content. I’m not talking about esoteric or hidden data in the depths of Google Analytics, I’m talking about a handful of essential foundational pieces of data.

Data 52

Data Strategy Online Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I just finished moderating a panel on the topic of social and mobile integration. Here’s the description: Where and how do mobile and social strategy intersect. How do you combine mobile with the grassroots power of social media to successfully engage donors.

Integration 97

Integration Mobile Conference Strategy 97

Achieve

AUGUST 12, 2021

Use social media to increase campaign visibility. Use social media to increase campaign visibility. are active on social media due to their strong desire to connect and socialize with others. The great thing about peer-to-peer campaigns is that they naturally lend themselves to social media. As of 2019, 90.4%

Audience 82

Audience Tips Fundraising Social Media 82

NTEN

JULY 28, 2010

A whopping 86% of nonprofits say they have a presence on Facebook or another social media site according to the 2010 Nonprofit Social Networking Benchmark Report. . This socially-sourced crowd spends upwards of 15 minutes per day, every day , on social media sites, 3 to 7 times more than on any other major web property. .

Social Media 67

Social Media Site Media Social 67

Top Nonprofits

MARCH 12, 2021

For example, many nonprofits responded to the pandemic by shifting programs online, hosting virtual fundraisers, and having socially-distanced events. On average, young people are more active in advocacy for social causes than their older counterparts. Creative, socially-distant fundraising events at local universities.

Trend 98

Trend Campaign Fundraising Mobile 98

Care2

MAY 13, 2014

Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. Here’s just a few reasons why email still rules: People who take action on advocacy campaigns via email are 7x more likely to donate money to your organization. Email raises money.

email 75

email Advocacy Social Network Social Media 75

DNL OmniMedia

DECEMBER 13, 2021

Reporting and analytics functionality includes tracking key metrics and creating custom reports with advanced data visualization capabilities. Marketing tools that empower multichannel campaigns, allow you to integrate CRM data with your marketing strategy, and grow your website with a comprehensive, built-in content management system.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Care2

MAY 13, 2014

Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. Here’s just a few reasons why email still rules: People who take action on advocacy campaigns via email are 7x more likely to donate money to your organization. Email raises money.

email 70

email Advocacy Social Network Social Media 70

Connection Cafe

OCTOBER 16, 2014

The evolution of social media has been rapid and there is no indication that it’s going to slow down. The number of “Silver Surfers” (social media users over the age of 50) has increased an average of about 65% over the past 12 years. Here are 4 ways to use social media to advance your mission: A picture speaks a thousand words.

Social Media 38

Social Media Media Social Charlotte 38

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. Constituent Relationship Management tools), and you have the makings of a good content strategy.

Content 37

Content Communication Marketing Strategy 37

Forum One

NOVEMBER 21, 2022

The National Council on Mental Wellbeing drives policy and social change on behalf of over 3,100 mental health and substance use treatment organizations and the more than 10 million children, adults and families they serve. social justice issues?that?impact?the National Council for Mental Wellbeing. Silver – Health Website.

Award 46

Award Colorado Washington Children 46

Forum One

NOVEMBER 18, 2022

The National Council on Mental Wellbeing drives policy and social change on behalf of over 3,100 mental health and substance use treatment organizations and the more than 10 million children, adults and families they serve. social justice issues?that?impact?the National Council for Mental Wellbeing. Silver – Health Website.

Award 46

Award Colorado Washington Children 46

Connection Cafe

AUGUST 21, 2012

Since advocacy as a topic and a career are both near and dear to my heart, I wanted to give you a preview of some awesome advocacy content that you can expect to see. First, my colleague Emily Goodstein will be presenting Out of the Box - Advocacy Superheroes. We are just 40 days away from bbcon 2012 , can you believe it?

Advocacy 35

Advocacy America Sound Module 35

Get Fully Funded

JANUARY 27, 2022

If you’re prompting supporters to get involved with an advocacy campaign , you wouldn’t want to use a long-winded CTA button that says “Click Here to Advocate for Animals In Your Area Today.” You can also include widgets in your emails that direct supporters to follow your social media pages. . Social Media .

Action 64

Action Guide Language Test 64

The NonProfit Times

MAY 23, 2024

The underlying analytics were impressive. Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. Research backs this up. Approximately 600,000 of the roughly 1.6

Test 52

Test email Spam United States 52

NTEN

JULY 18, 2011

By Megan Yarbrough, Social Media Specialist, M+R. Here are the main benefits, broken down: The people who ‘like’ your content will do a lot of work for you. Because on average, Facebook users who ‘Like’ content have TWICE the number of friends than a typical Facebook user. source: Mashable ). For simple instructions, click here.

Facebook 74

Facebook Social Media Advocacy Site 74

Bloomerang

AUGUST 28, 2023

Use your CRM to send personalized marketing content to each segment that’s relevant to their interests to encourage further engagement. This CRM is accompanied by fundraising, advocacy, and marketing solutions. Use the data in your donor profiles to create donor segments, which are groups of donors who share similar characteristics.

Profile 95

Profile Software Nonprofit Donor 95

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. Constituent Relationship Management tools), and you have the makings of a good content strategy.

Content 30

Content Communication Marketing Strategy 30

DNL OmniMedia

OCTOBER 13, 2020

Rather than broadcasting the same information across your entire donor base, you can send content tailored to specific segments of your constituency. This type of nonprofit analytics is valuable for both securing gifts and stewarding donors in the long run. Social and Business Connections. How does donor segmentation work?

Guide 52

Guide Donor Nonprofit Database 52

Media Cause

JUNE 28, 2022

Add social media sharing options. . Add social media sharing options. Giving can often be a social experience, and many of your supporters will likely be happy to share your cause with their friends and family. Add social media sharing buttons to your form so supporters can promote it on their social media profiles. .

Donation 52

Donation Giving Database Gift 52

DNL OmniMedia

FEBRUARY 1, 2023

Team DNL’s Nonprofit Technology Consulting At DNL OmniMedia, we work with large organizations and growing nonprofits to help them use technology to reach their fundraising and advocacy goals. We’re well-versed in the most popular, robust nonprofit solutions on the market, including products by Blackbaud, Salesforce, and EveryAction.

Consultant 52

Consultant Technology Phase Nonprofit 52

Robert Weiner

JANUARY 27, 2012

Complex family, social, business, corporate, and financial relationships. Support advocacy, volunteer management, complex events, electronic communications, content management, online payments, and merchandise sales. Provide strong reporting and analytic tools. Has an intuitive user interface for casual users.

Blackbaud 222

Blackbaud Convio Open Source Product 222

Connection Cafe

JULY 5, 2017

.” Organizations are always looking to attract more people to their cause and want their website and social media presence to support that goal. They seek advice from experts who tell them that they need to “engage” more, or have more “engaging” content, or build more “engagement” strategies. Social Engagement.

Websites 37

Websites Strategy Content Nonprofit 37

Connection Cafe

DECEMBER 19, 2018

Our expert contributors covered a lot of topics this year across fundraising, marketing, social media, advocacy, corporate social responsibility, grantmaking, financial management and more – and the list of the fifteen most read mirrors that diversity. . Did Facebook Just Change the Game for P2P Fundraising (Again)?

Blackbaud 21

Blackbaud Retention Advocacy Foundation 21