article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

Of all the mass communications tools your organization is using (website e-newsletters, social networking sites, mobile), which is resulting in the most online dollars being raised (directly or indirectly)? I think having our decentralized structure creates an army of social media ambassadors that encourages buy-in at all levels.

article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing? Every full time staffer we have on the Emerging Media team has been paid for by raising money on social networks. We’ve done so many things in social media that flopped.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. The site currently has 1.6

article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: Women for Women International

Nonprofit Tech for Good

What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. What the best piece of advice you could offer nonprofits about social media, and online communications in general? YouTube: youtube.com/womenforwomenintl.

article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

I have noticed that many people on our Facebook page openly offer support to one another and provide advice about grief, caring for a loved one and more. Who maintains your social media campaigns? 1) Using Google Analytics to track referrals to www.pancan.org from social networking outlets. (2) Summary of ROI.

Cancer 212
article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: National Wildlife Federation

Nonprofit Tech for Good

I join as many social media sites as I can and try to spend time learning each community so I can offer advice to others on how to engage with them. Right now our organization gets more than 20% of the traffic from the surplus of social media sites we are on. Related Links: Book Research & Interviews. ?Book

article thumbnail

Which Social Networking Analysis Term Best Describes Virgin America?

Beth's Blog: How Nonprofits Can Use Social Media

I've been in Washington, DC for the Network Effectiveness and Social Media Strategy Map working session for Packard Foundation Grantees convened by Monitor Institute. This is a post to help me identify what I don't know about social network analysis and mapping tools with the hope that you'll fill in the gaps in the comments.