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What is Sponsored Content and How To Make It (The Right Way)

Association TV

It can be anything: a podcast, article, or video – that a brand pays a creator to make or post on its behalf. Think of a Buzzfeed article – say about the differences between headaches and chronic migraines. This article is written in the same tone and format as all other articles on the site. It’s selling by suggestion.

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The 15 Most Popular sgENGAGE Articles Published in 2019

Connection Cafe

As 2019 draws to a close, I wanted to once again put together a list of the most-read articles published during the year. Without further ado, here were the the most popular articles published on sgENGAGE in 2019: The End of the Beginning of Online Giving by Steve MacLaughlin, Blackbaud. By Robyn Mendez, Blackbaud.

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Cracking into corporate giving

Candid

Corporations have the resources to provide significant funding to nonprofits and are becoming a growing part of many organizations’ revenue streams. To learn more, visit Candid’s knowledge base for the full article on corporate giving. . Candid recommends speaking with a fundraising consultant if you need specific advice. .

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Flow within Structure: Advice for a Young Artist

Have Fun - Do Good

Below is my contribution: Dear M, My main advice for you, as you begin your adult life as an artist (so exciting!), is to be like a stream: flow within a structure. We resist limits and structure, and yet according to a study reported in The New York Times article, Route to Creativity: Following Bliss or Dots?

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Five green flags for funders in your grant proposal

Candid

Last year, we shared our crowdsourced list of red flags that funders look for in grant proposals—the things that immediately reveal the weak points in an application and raise questions about the organization’s credibility. Not surprisingly, the question we got most in response to that article was: What are green flags for funders?

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3 Financial Statements to Watch Closely Each Month For Your Nonprofit

Blue Fox

But for now, we want to share a helpful article from our friends at Intuit Quickbooks. Per their advice, here are three financial reporting items your organization should keep a keen eye on. Identify if there is too much funding from one revenue stream and then decide if income should be diversified. True program cost.

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Event Video Production 101: The Right Choice For Your Next Event

AccelEvents

I’ve compiled an event video 101 to give you a primer on what your choices are, the ups and downs of each, other little tidbits of advice along the way. And at the end of the article, I’ve referenced four other helpful articles to shore up your knowledge and get you on your way. . How To Set Up An Event Live Stream.

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