The Death of the Open Metric (and other freak outs)
sgEngage
AUGUST 10, 2021
We already know what to do about this and have the tools to do it. Tracking opens as the sole metric for engagement is no longer accurate. Perhaps we adopt a stricter adherence to offering short teaser content with a link to “read more”? But then I took some deep yogic breaths and thought about it. Hear me out.
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