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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook.

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4 Ideas for Activating Your Donors Over Email

Network for Good

And when it comes to structure, you might think that things like questions, statements, ellipses, “you’ll never believe…” or some surprising statistic might not work because they sound like spam. But the reason spam bots use structures like this is because they do work and people do open them! Tip #4: Calls to Action.

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story. Won’t persuade people to take your desired action. 85% of all emails are spam.

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How to Write Awesome Emails Your Donors Want to Read

Network for Good

Then, jot down whatever supporting points or bits of information that you think will encourage your readers to take that action. Avoid sounding like spam. Certain words are spam triggers, and if you use them in a subject line, your donors’ email provider could move the message directly to the spam folder.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Create custom graphics for powerful quotes, statistics, and call-to-actions. Don’t be a photo tag spammer either!

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4 Ideas for Activating Your Donors Over Email

Network for Good

And when it comes to structure, you might think that things like questions, statements, ellipses, “you’ll never believe…” or some surprising statistic might not work because they sound like spam. But the reason spam bots use structures like this is because they do work and people do open them! Tip #4: Calls to Action.

article thumbnail

Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story. Won’t persuade people to take your desired action. 85% of all emails are spam.

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