Forum One

JULY 8, 2021

To ensure you are sending the right content at the right time to your target audiences, check out the following 5 tips for better email personalization to incorporate in your email marketing strategy. A/B test different parts of your emails. Bonus tip: Use AI to adapt and optimize your email strategy.

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Personal email Tips Audience 53

Association Analytics

OCTOBER 10, 2022

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. In today’s world, success is measured by more than just clicks and open rates. Association Analytics Tip: Always be deliberate in the data you ask for! With membership marketing, the key is to build loyalty.

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Analytics Marketing Taxonomy Module 169

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Be sure to test and experiment to continually improve your conversions. . Be Clear With Your Call to Action.

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Donation Tips Rate Mobile 67

Neon CRM

NOVEMBER 15, 2023

But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. As you plan your direct mail donor acquisition campaign, keep the following tips in mind. This is especially true if you’ve tested different versions. Here’s why!

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Mail Campaign Donor Tips 52

Bloomerang

MAY 10, 2022

Your donor retention rate measures how many donors continue to give to your organization over time. You can calculate your organization’s retention rate by dividing the number of donors who gave again this year by the number of all donors who contributed last year. Keep track of your retention rate and other engagement metrics.

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Relationship Donor Build Tips 96

Get Fully Funded

APRIL 4, 2024

This guide will review these tips for bringing in more donations: Prioritize building strong supporter relationships. As you incorporate these tips, work at fostering genuine supporter relationships, and strategize ways to improve the donor experience, you can generate more reliable revenue streams over time. Leverage A/B testing.

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Donation Strategy Nonprofit Gift 110

Bloomerang

JUNE 7, 2022

Sending a compelling annual appeal letter can go a long way toward boosting your organization’s donor retention rate , which means you’ll be able to count on sustainable support from donors in the years to come. . One way to check for readability is to use a resource like the Flesch-Kincaid grade-level test to evaluate what you’ve written.

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Strategy Tips Mail Database 92

Media Cause

APRIL 22, 2022

Help them to engage with your mission more fully by making it easy for them to sign up for occasional updates like an e-newsletter or action alerts. Tip – Don’t have your form pop up immediately, consider pausing for 5-10 seconds to allow the visitor to gather more information about your organization. Test, and Test Again.

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email Practice Marketing Test 52

Classy

JULY 30, 2021

Use the following sample email subject lines and tips to optimize your email opens. Setting a deadline can entice the readers to take action and participate in the larger cause before they miss the chance. . One day left to take action. Follow up and thank donors for taking action and contributing to your campaign.

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Sample email Campaign Fundraising 121

Nonprofit Tech for Good

MAY 22, 2022

When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. You can test this online; simply search online for “color contrast checker” and input the colors you plan to use to see how they are rated. What Are Brand Guidelines? About the Author.

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Guidelines Photography Library Headline 322

Network for Good

OCTOBER 20, 2020

Download How to Write Amazing Fundraising Appeals That Raise More , and check out these 5 tips to ensure your email reaches (and resonates) with your donors: Tip 1: Think Before You Write. Then, jot down whatever supporting points or bits of information that you think will encourage your readers to take that action.

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email Donor Spam Rate 98

Bloomerang

OCTOBER 4, 2021

You want to inspire them to take action and feel a certain way after they make their donation. . In order to inspire the donor to take action, you need to create a sense of urgency around the ask. . Here’s a “you test” you can use from Bloomerang that also incorporates the Flesch-Kincaid Grade Level reading test.

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Question Donor Test Student 142

Tech Soup

FEBRUARY 5, 2013

In a recent test of a direct email for Adobe software donation program at TechSoup, we discovered that image-based emails showed a significantly improved click rates over the more traditional, text-based emails most TechSoup members are used to receiving from us. What We Learned.

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Rate Newsletter Adobe Headline 52

Achieve

SEPTEMBER 8, 2020

To help, we’ve pulled together three tips for creating a digital-first fundraising approach: . Follow along for a deeper look at these tips and learn how you can implement them when planning your next virtual fundraiser. Tip #1: Design a conversion-optimized donation page. Test your giving page. According to.

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Virtual Tech Tips Fundraising 52

Nonprofit Tech for Good

DECEMBER 13, 2018

She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. Look for these six signs that your nonprofit needs a new website, and find tools and tips to better assess how your current site is doing. 2) It doesn’t display well on phones or tablets.

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Websites Nonprofit Guidelines Phone 245

sgEngage

SEPTEMBER 28, 2021

increase in email conversion rate. The data shows Blackbaud Luminate Online customers have made great strides in engaging constituents, but new privacy changes implemented by Apple are likely only the start of a new focus on authentic email engagement through clicks and actions. Here’s a great read on the “death of the open rate. ”.

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Online Fundraising Benchmark Adwords 96

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. Let’s walk through some practical ways that you and your team can use data, content, and technology to attract new supporters (and I’ll even toss in some pro tips to help you with execution).

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Donor Social Media Websites Content 85

NetWits

SEPTEMBER 5, 2012

What goes into creating and designing a successful nonprofit website that inspires action? Creating a website with your users at the center of your strategy will get their attention, keep their interest and inspire more action. It should inspire action! Testing Your Visual Story. What’s the bounce rate?

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Design Web Guide Slides 247

sgEngage

AUGUST 10, 2021

What is more accurate is a click or, even better, an action (survey submission, ticket purchase, gift, etc). Come September, your more accurate engagement tracking mechanism, at least for Apple users, will be clicks and actions, which you can track in Blackbaud Luminate Online. What Apple’s privacy changes mean for email open rates.

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Metrics Open Blackbaud gMail 113

Qgiv

DECEMBER 27, 2021

An example is a form on your site that asks people to sign up to receive your newsletter: the call to action (sign up for newsletters) is very clear and straightforward, and the information you need to collect is minimal. Cognitive momentum is the idea that, once we take action, we’re more likely to stay in action.

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Donation Comparison Newsletter Test 59

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. Test your subject lines.

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email Rate ROI Social Media 52

Amy Sample Ward

MAY 17, 2011

Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%.

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email Marketing Nebraska Omaha 169

Care2

AUGUST 22, 2013

Not to worry, here are some tips that Avi Kaplan and I of Rad Campaign compiled to help nonprofits rock your online presence. What actions do you want people to take? Look for opportunities to test different calls-to-action and other key content that is important to your organization. Who are the target audiences?

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Online Tips Calendar Test 71

Nonprofit Tech for Good

OCTOBER 31, 2018

She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. When creating a Facebook Ad for a year-end campaign, it’s imperative to have an eye-catching visual and a specific call-to-action. As of June 2018, there are nearly 1 billion monthly active users of Instagram.

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Social Media Money Raise Media 233

Pamela Grow

APRIL 29, 2023

The struggle to retain donors is widespread, with the lowest recorded donor retention rate at 42.6%. Because, while the data is alarming, there’s also an incredible opportunity to take action to improve your donor retention rates and acquire new donors. The decline in donors is always a cause for concern for the industry.

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Retention Newsletter System Donor 52

Media Cause

AUGUST 17, 2023

Pro Tip: If your campaign is continuing to underspend, it could be a sign that you need to make changes to your campaign (e.g. Check CPC + CTR As you’re auditing the keywords in your ad groups, check to see how your cost-per-click (CPC) and click-through-rates (CTR) are doing. adding in new keywords, updating ad copy, etc.)—more

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Adwords Campaign Search Headline 52

Qgiv

AUGUST 10, 2021

We put together some peer-to-peer fundraising software tips that can make it easier for your supporters to raise funds on your behalf, host more profitable fundraising events, and other tips to boost your peer-to-peer efforts. Pro Tip: Use your fundraising thermometer to share fundraising progress on social media.

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Software Tips Fundraising Virtual 52

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Sure, many of us look at the basics—number of views, general actions taken, pass along rates etc.—but

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Analytics Google Digital Marketing 100

Bloomerang

JUNE 1, 2022

Wrap it up with a call to action. Conduct A/B testing. A/B testing is the process of creating two different versions of your year-end appeal and assessing which version receives the most engagement or inspires the most action from recipients. Direct mail response rate. Make the issue as tangible as possible.

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Guide Giving Nonprofit Metrics 111

Care2

JUNE 10, 2012

If you are looking to start a welcome series or freshen up your existing one, check out these four tips from Convio’s latest report. This is an important step, because many constituents take a second action (like donating money) immediately after subscribing to organizations lists. Test Timing of Messages.

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Tips Create Convio Advocacy 65

Forum One

NOVEMBER 3, 2021

As you get started on sifting through your data reports and action items completed this year, carefully consider how you are packaging your data in the most impactful way. Analyze with actionable data in mind. The goal with your analysis is to have actionable data. First, set your data reporting goals.

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Report Data Metrics Analysis 70

Connection Cafe

MAY 19, 2014

Rate Your Subject Lines. Caution : make sure you test this with a small first batch, (maybe 100 email addresses). Have a Call to Action. If your donors feel like just another name in a database, it’s likely that your email open rates will dwindle. Email Marketing eMail marketing fundraising ideas fundraising tips'

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Rate Open Tips email 40

Whole Whale

JULY 18, 2022

You can use A/B testing to test which types of images your audience engages with more. So it’s no surprise that coming up with effective, eye-catching, and actionable email subject lines can be tough. Convince them that their action is needed now, but don’t be too insistent or demanding. Emotional journey.

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email Time Fundraising Images 64

Allegiance Group

MARCH 7, 2024

They might want to test the waters and see how you treat them. Tips for Recurring Giving Whether you want to kick-start or grow your recurring giving program, these tips can help you steward this special class of donor: Put the Option Front and Center: Recurring giving should be a clear option on your giving page.

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Giving Comparison Nonprofit Podcast 52

Neon CRM

NOVEMBER 14, 2023

Retention rates for recurring donors are much higher than their one-time counterparts—they often stick around for years! Step 6: Test the Process Before going live with your donation page, test the entire process from start to finish. Then test it again. Now, keep testing. Did it work?

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Donation Gift Platform Nonprofit 52

NetWits

MAY 26, 2011

The knowledge one can gleam from this tool is practically endless–and the resulting testing and site modifications one can make, even more so. A new version of Google Analytics is currently in Beta testing and a future web post will address what you should know before using. Google Analytics Dashboard. What is it?

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Report Web Analytics Comparison 251

Connection Cafe

DECEMBER 11, 2020

Virtual volunteering not only empowers your supporters to take action for a cause they care about, but it can even expand your volunteer base. This guide will walk you through some of the top tips we have for recruiting volunteers during this time and even a list of top virtual volunteer ideas to try out. Next, we’ll talk about email.

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Volunteer Tips Virtual Facilitation 49