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What actually happened: Apple Mail Privacy Protection

M+R

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. This affects anyone who uses the Apple Mail app to read emails on their iPhone, iPad, or Mac desktop. Read time: 8 minutes.

Mail 107
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The Death of the Open Metric (and other freak outs)

sgEngage

What is more accurate is a click or, even better, an action (survey submission, ticket purchase, gift, etc). Tracking opens as the sole metric for engagement is no longer accurate. But there are actions you can take to increase clicks and actions within your emails – and now is the time to start testing what works best for you.

Metrics 115
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Direct mail built the conservative movement. Can influencers beat it?

M+R

Read time: 5 minutes It’s 1980, and you hear the mail slot clank down the hallway. That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. Three postcards fan out before you. A sweet deal: 13 cassettes for $1.

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Actionable Insights Hidden In Your Acquisition Results

Kindful

When it comes to acquisition, we all know that metrics matter. However, most nonprofits don’t know which metrics to look at —or what to do with that information once they have it. . When done correctly, this review will generate action items for your team. . Looking for actionable insights: Where do you start? .

Results 62
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A Beginner’s Guide to Throwing a Fundraising Auction: 5 Tips for Item Procurement

Bloomerang

In this blog post, I’ll cover five tips for nonprofits looking to throw their first auctions and how you can start planning for one that will wow your guests and inspire them to take action and support your mission. Tip #1: Put the right team together. . Tip #2: Set goals for your fundraising auction. .

Tips 121
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3 Membership Engagement Strategies to Try Today

Neon CRM

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. If your goal is to create more engaging online spaces for your members, here are some social media tips to try out: Plan Online Only Events: Social media events can be planned, promoted, and executed all at little to no cost.

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The Ultimate Guide to Year-End Giving for Nonprofits

Bloomerang

Direct mail is the most popular year-end giving marketing method. Wrap it up with a call to action. A/B testing is the process of creating two different versions of your year-end appeal and assessing which version receives the most engagement or inspires the most action from recipients. start as early as September.

Guide 112