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New courses address barriers to demographic data collection 

Candid

Now with over 100 partners , and nearly 60,000 organizations sharing data, the Demographics via Candid campaign is going strong. In the process, we have noticed there are some common concerns and barriers that tend to come up on the road to better demographic data.

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4 Quick Tips to Remember When Planning an Advocacy Campaign

Top Nonprofits

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. Set clear campaign goals and identify a timeline.

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12 Demographic & Technology Trends Changing the Nonprofit Sector Worldwide

Nonprofit Tech for Good

For NGOs to successfully inform and motivate Gen Z to take action, they must embrace a mobile-first, multi-device strategy and as the Internet of Things evolves over the next decade, the definition of “devices” will expand to include screens on everything from digital billboards to smart cars. Source: eMarketer.

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8 Tried-and-True (Secret) Individual Donor Fundraising Action Tips

Bloomerang

Secret Sauce: Easy-to-implement, practical action steps. ACTION: Get board members to review your donor list. ACTION: Put a system in place to hand sign thank you letters. ACTION: Get your executive director to add notes for all gifts above a certain amount; you add notes for the rest. Ready for the secret sauce?

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Get ready for GivingTuesday with a cohesive digital campaign 

Candid

You’ve probably been bombarded lately by expert advice on what to do for GivingTuesday campaign. Level up with demographic information. Our Knowledge Base Article can help you collect demographics about your organization. Use your Candid profile on GuideStar as inspiration for a GivingTuesday social media campaign.

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Level Up Your Marketing with Analytics

Association Analytics

Let’s start by identifying the best channels and tools to maximize your campaigns. These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best. Use demographics and behavior to help customize your marketing messages. Online Tracking.

Analytics 169
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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. Shows ad performance data like impressions, spend, and demographic reach. Allows viewing ad creatives and analyzing spend patterns over time.

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