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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. You’ll be pulling in rich data in no time!

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Supercharge Your Intern Program: 18 Proven Assignment Ideas Across Marketing, Data, & More

Whole Whale

Have your interns take the Whole Whale Be Your Own Social Media Guru course to better understand the theory and analytics behind major platforms. Social media analytics report Have your intern review the past year of posts and data from your major platforms. With the right oversight, interns can help categorize these files.

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Google Analytics 4 – A Continuing Story

Media Cause

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

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How Benchmarking and Analytics Can Inform Fundraising Strategies

Connection Cafe

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. At times we might not know where to start and what reports are needed. Now you have the metrics to report on performance—what’s next? Register today!

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3 game-changers for your next association management software

Nimble AMS

Choosing an AMS with process automation capabilities built in allows you to easily set up business rules in the software that automatically route data and files between people and systems. For example, you can automate: Email communications to members based on members’ actions, such as registering for an event or paying membership dues.

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3 spreadsheets your association should get rid of right now

Nimble AMS

The problem with that approach is that you end up with member data in multiple locations (often called data silos ), making it nearly impossible to keep the data updated, run accurate reports on the data, and use the member data for more sophisticated marketing and member engagement activities. So, what’s an association to do?

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What Nonprofits Need to Know About GA4: Automatic Property Creation

Media Cause

In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4) , on July 1st, 2023. By default, GA4 will track Page view, Scroll, Outbound link clicks, Site search, Video Engagements, File Downloads, and Form Tracking.