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How Do We Balance Measuring Outcomes with Measuring to Learn and Improve? (#SM_RE)

Beth's Blog: How Nonprofits Can Use Social Media

There’s also a Twitter chat on April 18th at 3 pm EST if you want to talk about social media measurement. I think sometimes there is a disconnect between measurement and the actual practice. In some organizations, measurement is this thing done at the end to justify or validate social media.

Measure 103
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Measurement Takes Center Stage in Bill Gates' 2013 Letter

NTEN

In the annual letters from Bill and Melinda Gates which was released today, measurement takes center stage. But in the past year I have been struck again and again by how important measurement is to improving the human condition. Instead, it brought in independent experts to understand why the measurements were so different.

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Advancing Social Media Measurement for Foundations – Reflections & Notes

Beth's Blog: How Nonprofits Can Use Social Media

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” Despite the difficulty of working measurement in a generic way, the output from sessions was quite valuable. . Elizabeth R.

Measure 101
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A Webinar: Measuring the Networked Nonprofit

Care2

If you have not read Beth Kanter and KD Paine's awesome new book Measuring the Networked Nonprofit , then you must check out Care2's webinar on December 4th at 2PM ET led by Beth, Ashley Boyd of MomsRising, and Ryann Miller of Care2. The 7 steps of measurement. What you'll learn: How to lead with a networked mindset.

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

It’s an easy trap to fall into, and I can’t help to think we share the blame. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). The annual report informs how organizations measure impact relative to their peers.

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Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar.

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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

It helps to start with a clear, shared definition of purpose and what it means to be a purpose-driven company. CVS realized that tobacco didn’t align with its purpose: “helping people on their path to better health.” CVS didn’t just remove tobacco from its stores; it launched several programs to help smokers quit.

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