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2012 SXSW Interactive – #nptech Highlights

Amy Sample Ward

Last week I was down in Austin, TX, for the 2012 South by Southwest Interactive Festival. We’ve all experienced videos, blogs, photos, or topics “going viral” online before our eyes – the number of views increases, our Facebook timeline fills with reposts of the story, or a hashtag rises up the trending charts.

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5 Content Marketing Success Stories Your Nonprofit Needs to Imitate

NetWits

Yesterday we talked about the importance of content marketing for nonprofits. Create content that attracts the audience you’re targeting with the goal of getting them to interact with you. Here are 5 nonprofit content marketing examples. Now that’s content marketing in action! Hopefully you caught it.

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Boost Your Voice with LightBox Collaborative’s 2012 Editorial Calendar

Beth's Blog: How Nonprofits Can Use Social Media

Holly did a fantastic session on integrated content strategies. It’s not every day that you come across high quality content shared freely with the community – it helps life all the boats. I was honored when Holly agreed to do this post about the 2012 Editorial Calendar. Content is King. Earned Media is Dead.

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2012 SXSW Interactive Roundup

NTEN

Last week, I was down in Austin, TX, for the 2012 South by Southwest Interactive Festival. We've all experienced videos, blogs, photos, or topics "going viral" online before our eyes - the number of views increases, our Facebook timeline fills with reposts of the story, or a hashtag rises up the trending charts. At SXSW, there….

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How to Follow the 2012 Nonprofit Technology Conference

NTEN

flickr: *saxon* Whether you’ll be there in person, or you’re participating online, we want you to take part in all the 2012 NTC buzz. Here’s how: On the NTEN Blog We’ll be streamlining coverage of 2012 NTC on the NTEN blog. Insider Tip: There’s already great NTC content on our channel! You can follow just NTC news at [link].

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Donors Seek Stories, Info And Other Non-Ask Messaging

The NonProfit Times

The report authors recommend strong asks to subscribe to updates, as well as making sure all communication channels are content rich. For instance: Generation Z donors are least likely to opt into receiving email updates from their nonprofits of choice, with only 52% doing so, compared to 61% among the other generational cohorts.

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Are Twitter and Facebook Playing Tug-O-War?

Care2

A few days ago, I reported some of the juicy details from the 2013 eNonprofit Benchmarks Study that was just released showing data from 2012. Despite this growth, email lists continue to dominate in size (no real surprise here), and Facebook remains the larger social media presence for most groups.