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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

Download the full Multichannel Fundraising Report. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report. 2011 Multichannel Fundraising Report.

Technique 201
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International Human Rights Day 2011

Beneblog: Technology Meets Society

2011 has been an amazing year for human rights defenders. I’m proud to report here that, at the request of the Attorney General of Guatemala, our team has prepared statistical analysis to inform the prosecutions of these high-profile officials. The year 2011 has shown in many ways that the arc of history is bending toward justice.

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Online Giving Potential: How to Bounce Back From Months of Decreased Fundraising

NetWits

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. Download the report now! . Can you adopt similar techniques that can bolster your company’s best features?

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Nerd, Geek, and Gear Herding: Technical Management Techniques for Managers

NTEN

By Grant Howe, VP Research and Development, Sage Nonprofit Solutions I've been asked to present a session at the 2011 Nonprofit Technology Conference on "Technical Management Techniques for Managers". Compile a report detailing the crisis, resolution, root cause, and recommended preventive measures.

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. Epsilon and The Email Institute’s Q3 2012 report indicated overall click-through rates have fallen from 5.5 This follows a recent trend that email click-through rates have declined across all industries. percent to 4.5

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How can nonprofit organizations use marketing to engage Millennials?

ASU Lodestar Center

They have a different approach and outlook on life than previous generations, as such traditional marketing and fundraising techniques will be less effective. In a 2012 report, the National Chamber Foundation cited that Millennials have approximately “$200 billion of direct purchasing power and $500 billion of indirect spending.”

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How can nonprofit organization us marketing to engage Millennials?

ASU Lodestar Center

They have a different approach and outlook on life than previous generations, as such traditional marketing and fundraising techniques will be less effective. In a 2012 report, the National Chamber Foundation cited that Millennials have approximately “$200 billion of direct purchasing power and $500 billion of indirect spending.”