Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

And now, mobile. Best Friends has just launched a fun mobile app. But they are looking at associated metrics such as: downloads, user comments, sharing, and google analytics to show dog searches… then data collection (emails and mobile optins), microdonations, and buzz via earned media.

Turkey 101

Turkey Social Media Mobile Oracle 101

NTEN

SEPTEMBER 2, 2011

There is little argument that email and social media platforms like Facebook and Twitter are fast becoming mandatory tools for supporter outreach. These communication channels provide nonprofit organizations with an immediate and effective way to solicit, cultivate, and engage donor support. So what can you do?

Social Media 82

Social Media Mobile email Media 82

Nonprofit Tech for Good

DECEMBER 20, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? I also love Twitter, but that’s just my personal obsession with the tool!

Social Media 189

Social Media Foundation Examples Media 189

Nonprofit Tech for Good

DECEMBER 13, 2010

Mobile: m.nature.org. What was the very first social media tool your organization utilized, and when? I know our YouTube channel started in 2007. What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs?

Social Media 206

Social Media Conservancy Interview Media 206

Top Nonprofits

NOVEMBER 9, 2021

Your marketing specialists get the word out about your gala to your supporters through email, social media, direct mail, and any other communication channels your nonprofit uses. Multi-channel marketing allows your nonprofit to reach more supporters by expanding your overall communication channels. Marketing specialists.

Virtual 105

Virtual Nonprofit Stream Channel 105

Nonprofit Tech for Good

NOVEMBER 29, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Have you been able to use these tools to raise money online? Are you currently investing resources in mobile marketing i.e, a mobile website, texting, mobile Apps, text-to-give, etc.?

Social Media 254

Social Media Interview Examples Media 254

Nonprofit Tech for Good

JANUARY 3, 2012

I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector. In 2011 I had gotten in the very bad habit of listening to (mostly) CNN in the background while working… all day long. WWF Mobile. WWF Desktop.

Social Media 241

Social Media Media Management Social 241

NetWits

JUNE 19, 2012

The fact is email is an important tool that requires considerable planning, resources and expertise to be successful. Mobile-friendly. Multi-channel components. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. Relevant content.

email 150

email Test Conference Benchmark 150

Achieve

JULY 26, 2021

Use a multi-channel fundraising approach. Use a multi-channel fundraising approach. Multi-channel fundraising — or using multiple forms of outreach to connect with your donors — is a very effective way to reach your base. Here are some different fundraising channels that you could try: . Figure out your strategy.

Donation 85

Donation Fundraising Tips Channel 85

Nonprofit Tech for Good

APRIL 11, 2016

Launched in 2011, Snapchat is an image and video messaging app that is very popular with tweens and teens and increasingly Millennials and Gen Xers. Snapchat’s navigation and design is tailored for Gen Z – the mobile-first and mobile-only generation, but Millennials and Gen Xers are also becoming more active on Snapchat.

Mobile 100

Mobile Nonprofit Artist Social Media 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

I blurbed this book with, “If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit’s marketing plan, look no further than this book.” As a trainer, I was most interested in Chapter 7 about equipping your organization to do multi-channel campaigns.

Campaign 97

Campaign Online Chapter Model 97

NTEN

FEBRUARY 10, 2011

You've probably heard us talking a lot about how we want to send as many people as possible to the 2011 Nonprofit Technology Conference on scholarships. We're also co-hosting the 2011 Innogive Conference on March 16, the day prior to the NTC. The deadline to apply is Febraury 15, 2011, so apply now! How exciting is that?

Conference 57

Conference Lesson NTC Channel 57

Tech Soup

AUGUST 24, 2012

Some of the 2011 Winners Were: Best Overall Use of Convio — Project On Government Oversight (POGO) was presented the award for their sophisticated use of Convio Luminate™ Online, Convio Luminate™ CRM, and Convio CMS and complementing it with social media tools and staff creativity to reach more of the general public.

Blackbaud 60

Blackbaud Award Impact Convio 60

NTEN

MARCH 24, 2010

How to make the most of a crisis situation with cross channel integration. Many organizations have been using mobile technology successfully for years, but I believe 2010 will stand above the rest for nonprofits jumping on board and maximizing the potential of text messaging campaigns. Session: Are you ready to react?

Channel 44

Channel Rhode Island Charlotte Integration 44

NTEN

MARCH 24, 2010

How to make the most of a crisis situation with cross channel integration. Many organizations have been using mobile technology successfully for years, but I believe 2010 will stand above the rest for nonprofits jumping on board and maximizing the potential of text messaging campaigns. Session: Are you ready to react?

Channel 44

Channel Rhode Island Charlotte Integration 44

Amy Sample Ward

FEBRUARY 1, 2011

That's what happened with the Art Project—a new tool we're announcing today which puts more than 1,000 works of art at your fingertips, in extraordinary detail." – "The rise of social media has led to an exponential proliferation of content online and widespread demand for tools to filter that information.

Web 120

Web Broadcast Arts Bookmarking 120

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 17, 2011

After facilitating a panel at the Innogive Conference on integrating mobile into multi-channel nonprofit campaigns , I headed to a special event hosted by Google to celebrate the launch of Google for Nonprofits. All in all, a packed day before the official start of the 2011 NTC.

Google 119

Google Adwords Screencast DC 119

Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. That said, here’s a tool kit to help you ask for that raise and get it. Good luck.

Social Media 237

Social Media Management Media Social 237

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. Social Network Analysis Tools for Social Media. Watech4good Summit.

Knowledge 97

Knowledge Seattle Social Media Measure 97

Tech Soup

NOVEMBER 8, 2011

a brand via online channels, social media communications and website content. Two weeks before the 2011 San Francisco municipal elections, mayoral candidate David Chiu. In the David Chiu world, it refers to a continuous feedback loop that includes both online and offline channels. development. Learn more about Greg on LinkedIn.

Social Media 54

Social Media San Francisco Community Media 54

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

So, let’s get out the nonprofit vote for the nonprofit panels at SXSW 2011 ! Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. All participants are grappling with how best to use social media to find and mobilize an audience. What’s new?

Comment 97

Comment Artist Social Media Hype 97

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.

email 48

email Campaign Test Benchmark 48

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. The Mobile Web. .” The Mobile Web. At the time the book was written, mobile wallets hadn’t been launched yet.

Social Media 264

Social Media Social Chapter Media 264

Tech Soup

NOVEMBER 28, 2011

Veterans Hackday 2011 , kicked off a couple of weeks ago, and alotted their participants four days to create something that will benefits our veterans. Hacking Autism was launched in June 2011 to seek new ideas for technology applications beneficial to people with autism.

Netsquared 44

Netsquared Create Tips Application 44

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. The Mobile Web. .” The Mobile Web. At the time the book was written, mobile wallets hadn’t been launched yet.

Social Media 210

Social Media Social Chapter Media 210

Connection Cafe

AUGUST 23, 2013

Social media channels are essential tools for extending your reach. Emerging Events Event Fundraising Peer-to-Peer Fundraising Social / Mobile Traditional Events' He was a gift that kept giving, as the nonprofit handled their “star performer” quite well indeed.

Headline 39

Headline News Maryland Cancer 39

NTEN

MAY 9, 2011

The next step is to make those data meaningful, relevant and actionable information by communicating them in some way via a channel to an audience. The Pew Internet & American Life Project finds that 85% of Americans have mobile phones, a majority of which will be Internet connected multimedia smartphones by year's end.

Data 91

Data New York Government Digital 91

Nonprofit Tech for Good

SEPTEMBER 26, 2012

With 90% of your nonprofit’s supporters and donors now accessing the Internet on multiple devices every day , nonprofits really need to prioritize mobilizing their Web content. Today, for the exact same reason, we’re starting from the beginning in mobile website design. Make sure that it links to your mobile website home page.

Mobile 227

Mobile Websites Design Practice 227

Nonprofit Tech for Good

OCTOBER 22, 2012

After spending all that energy and time researching, writing, and editing 75,000+ words about social and mobile media best practices for nonprofits – living and breathing it for three months straight – it was frustrating, heart-breaking, mind-boggling even to have to let it go and accept that the book was going to be imperfect.

Social Media 254

Social Media Social Chapter Media 254

NetWits

APRIL 11, 2012

There was also a session on creating email campaigns that increase donations and optimizing emails for mobile phones , which leads into the next takeaway. 2) Mobile (as expected) is On the Rise. adults use smart phones as of February 2012, up 11% from May 2011 and 10% said that their phone was their primary means of getting online.

Technology 245

Technology Game NTC San Francisco 245

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 7, 2011

Building on this concept, Beth asked nonprofit leaders to enter the contest by explaining what their organization’s singular, most important activity would be in 2011 that would at-once drive social impact, engage supporters and increase revenues. Mobilizing 1 million people! I wish you all luck in your 2011 brand journey.

Puerto Rico 96

Puerto Rico West Virginia Ideas Fort Worth 96

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2012

At the Cross Section of Web, Social and Mobile. Disparate marketing channels complicates the life of the average NPO today. How can a non-profit today use mobile technology, social and web in a way that increases participation, ensures success and provides easier management campaign and their resulting data points.

San Francisco 89

San Francisco NTC Conference NPO 89

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2011

For many years, wish.org primarily served as a direct response promotional channel, with every change designed to shorten the path to a transactional relationship. Recently, we adopted a new vision for wish.org and our online channels, including social networks. Active Social Engagement/Sharing Channels. Content Curation.

Conversation 106

Conversation Chapter Channel Module 106

Connection Cafe

JULY 11, 2019

The internet makes it easier than ever to create content and become an influential individual…since its founding in 2011, Creators on Twitch have raised over $115 million for over 300 charities across the globe. Multiple Creators on multiple channels raising as a team. Keep it Creator-focused. alerts and tracking).

Fundraising 36

Fundraising Game Stream Charity 36

Nonprofit Tech for Good

JANUARY 18, 2011

What was the very first social media tool your organization utilized, and when? In February 2006, WITNESS first social media tool was the launch of its YouTube Channel. What social media tools are you currently utilizing? Are you currently investing resources in mobile marketing i.e, Why are we doing this?

Social Media 225

Social Media Examples Interview Media 225

Tech Soup

DECEMBER 9, 2013

We have certainly seen some examples of maps or charts that the user can interact with, but with the over saturation of static infographic images, 2014 and the plethora of tools emerging that make these options really easy, we will see more organizations using data for storytelling that users can watch, click on, and really explore."

Celebrate 90

Celebrate News Technology Nonprofit 90