Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Many organizations enter the world of social media with goals that are too nebulous to measure, like “building awareness” or “spreading the word.” Measurable : You should be able to quantify goals with a numeric benchmark. Measurable : You should be able to quantify goals with a numeric benchmark.

Social Media 99

Social Media Guide Media Social 99

NetWits

JUNE 19, 2012

A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. Marketing Sherpa’s 2011 Email Benchmark Report found sending emails based on behavior was one of the most effective ways to improve the relevancy of your emails. Have a new donor?

email 150

email Test Conference Benchmark 150

Amy Sample Ward

MARCH 23, 2011

New Report: 2011 eNonprofit Benchmarks Study | NTEN – "A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study, just released at the 2011 NTC by M+R and NTEN. Today, on every measure of growth and engagement, Twitter is growing at a record pace.

Web 105

Web New York City Lebanon Benchmark 105

Connection Cafe

OCTOBER 12, 2011

In case you missed it, we also unveiled our brand new 2011 Peer-to-Peer Event Benchmarking paper, and talked through how to use data to inform your event strategy. We had a great time hearing about the new and innovative ideas buzzing around the event fundraising community.

Benchmark 29

Benchmark Baltimore Texas Convio 29

sgEngage

SEPTEMBER 26, 2022

Understanding Benchmark Data. The broadest industry benchmarking data is a good place to start. The top 1% of donor households’ share of overall revenue has grown from 37% to 45% since 2011. It provides an overarching view of the state of fundraising in recent years.

Data 70

Data Los Angeles Gift Model 70

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

Note From Beth: Back in 2011, I had pleasure of facilitating a panel discussion Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson and Jai Sen from Sen Associates where I learned about research study they were conducting about social media use in the arts. How Strong Is Your Social Net?

Social Media 106

Social Media Arts Social Attitude 106

Amy Sample Ward

JUNE 6, 2012

Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment.

Web 117

Web San Francisco Bookmarking Search 117

NTEN

MAY 20, 2013

You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research. Another way we measure technology staffing levels is determing the Tech Staff - to - Organizational Staff Ratio.

Ratio 85

Ratio Report Technology Roles 85

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Think in segments.

Marketing 55

Marketing Tips Online Analysis 55

ASU Lodestar Center

MAY 25, 2012

i As I discussed in my last blog post , with SIBs, money is paid up front to a nonprofit organization, which in return commits to predetermined benchmarks. The investors assume the risk that the nonprofit organization will meet the benchmarks and alleviate the social problem. HF 681, March 23, 2011). Only time will tell.

Research 84

Research Minnesota San Francisco Work 84

Care2

SEPTEMBER 2, 2011

The ability to create a package that includes email and direct mail, segment it properly, test it, store it, measure its success, and iterate on it, requires heavy-duty management or tools that can automate parts of the process. Could a coordinated blend of messages and channels enhance your fundraising returns?

Offline 73

Offline Blended Mail Channel 73

ASU Lodestar Center

NOVEMBER 28, 2017

Currently, nonprofit organizations are measuring effectiveness in a variety of ways including benchmarking, organizational effectiveness evaluations, key performance indicators, and outcome based evaluation. Benchmarking. Meaningful tools to evaluate effectiveness are largely absent (Liket and Maas, 2015). Jossey-Bass.

Practice 40

Practice Effective Impact Evaluation 40

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2012

Note from Beth: This past year has been a deep exploration into how nonprofits can use measurement and reflection to improve their practices as a networked nonprofit and social media. As part of my work at the Packard Foundation, I designed and facilitated several peer learning groups and exchanges. Reporting begins with benchmarking.

Social Media 96

Social Media Media Social DC 96

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.

email 48

email Campaign Test Benchmark 48

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

The book refers to a October, 2011 SSIR blog post called “ Four Models for Managing Digital ” written by Michael Silberman, Jason Mogus, and Christopher Roy who interviewed senior online campaigners from over 6o nonprofits. The chapter goes on to outline different the optimum staffing for multichannel campaigns. Web Producer.

Campaign 97

Campaign Online Chapter Model 97

Care2

JUNE 15, 2011

In this webinar, fundraising experts from Union of Concerned Scientists, Blackbaud and Care2 will analyze the most significant results of the newly released 2011 donorCentrics Internet and Multichannel Giving Benchmark Report. This report analyzes data from some of the biggest national nonprofits in the U.S.

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Connection Cafe

MARCH 20, 2012

Mobile strategy : From defining goals, to designing for mobile, to developing and executing campaigns, to measuring results, a growing number of digital strategy consultants can be your partner in effectively using the mobile channel. For example, Humane Society saw that number grow from 7 percent to 16 percent during 2011.

Mobile 30

Mobile Blackberry Convio United States 30

Tech Soup

MAY 7, 2013

The annual 2013 eNonprofit Benchmark Study by NTEN and M+R Strategic Services is now out. It's a 40-page study that measures what's going on with nonprofit email, fundraising, social media, and mobile. Online revenue grew by 21 percent since 2011. It's a free download at ebenchmarkstudy.com.

Phone 48

Phone News Technology Free 48

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Nonprofit Advocacy Campaign guide points out they come in three flavors: Tactical: Tools and Techniques. It also helps to break down your goal into monthly or quarterly benchmarks.

Social Media 129

Social Media Media Social Chart 129

ASU Lodestar Center

APRIL 3, 2018

In 2011, the U.S. The Arizona high school graduation rate dropped from 78 percent in 2011 to 77.4 Many human service nonprofits measure themselves by the number of individuals served or programs administered. Census Bureau, 2016). While poverty was rising, so were national high school graduation rates.

Effective 49

Effective Change Community Create 49

sgEngage

JUNE 2, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Questions for Geoff Livingston Posted by Steve MacLaughlin on June 2nd, 2011 I’m starting a new series of short interviews with people who are really changing what’s happening in the nonprofit sector.

Trend 69

Trend Question Blackbaud Nonprofit 69

sgEngage

DECEMBER 27, 2011

Compare that to the $290 billion in total fundraising in the United States according to Giving USA 2011. million online in a single day during the 2011 North Texas Giving Day. The 2011 Nonprofit Social Network Report indicates that less than 1% of nonprofits have raised more than $100,000 using social media.

Raise 87

Raise Money Online Giving 87

sgEngage

JANUARY 20, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking How Nonprofits Can Avoid Online Credit Card Fraud Posted by Steve MacLaughlin on January 20th, 2011 Nonprofit organizations are a big target for online credit card fraud. Use IPs throttling, blocking, or other more technical measures.

Online 64

Online Blackbaud Nonprofit Test 64

sgEngage

JANUARY 12, 2011

Posted by Steve MacLaughlin on January 12th, 2011 One year ago a devastating 7.0 This is what the future looks like for transparency, accountability, and demonstrating how giving produces measurable outcomes. magnitude earthquake struck the island of Hispaniola. Is your nonprofit organization doing something similar?

Haiti 63

Haiti Trend Difference Blackbaud 63

Tech Soup

APRIL 23, 2013

The annual 2013 eNonprofit Benchmark Study by NTEN and M+R Strategic Services is now out. It's a 40-page study that measures what's going on with nonprofit email, fundraising, social media, and mobile. Online revenue grew by 21 percent since 2011. It's a free download at ebenchmarkstudy.com.

News 40

News Technology Romania Paypal 40

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. Recurring Giving Benchmarking Analysis says so.

Statistics 82

Statistics Trend Benchmark Blackbaud 82