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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Say Giller, “Our whole team reviews Google Analytics, like sipping fine wine.” Source: grist.

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How Nonprofits Can Use Measurement To Adapt to the Facebook Algorithm Change

Beth's Blog: How Nonprofits Can Use Social Media

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. After learning of the change, Edgerank Checker was quick to conduct a study, they compared analytics from 3,000 Facebook pages the week before the change and the week after. He studied more than 1.3

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[Book Interview] Nonprofit Example of Social Media Excellence: Taproot Foundation

Nonprofit Tech for Good

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? I also love Twitter, but that’s just my personal obsession with the tool!

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[Book Interview] Nonprofit Example of Social Media Excellence: National Wildlife Federation

Nonprofit Tech for Good

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? We currently use a plethora of online tools to spread the word and talk to people.

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[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? The last thing we do is measure our market share in the social media space.

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Great reads from around the web on June 15th

Amy Sample Ward

Semphonic Web Analytics Consulting: The X Change Non-Profit Analytics Challenge – "The Non-Profit Analytics Challenge is a rare opportunity for the brightest analysts in the digital measurement field to collaborate & assist non-profit organizations to optimize their websites. What do you think?

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How to Use Data to Improve Prospect Identification

sgEngage

The top 1% of donor households’ share of overall revenue has grown from 37% to 45% since 2011. Wealth screening is a valuable tool, but because it does not account for liabilities it will always be an imperfect measure of giving capacity. These top donors are giving more, but their support does not come easy. Learn more.

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