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Google Ad Grants for Nonprofits 102

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Google Ad Grants for nonprofits can be a powerful FREE solution for any eligible charitable organization, but proper management is key to maximizing the opportunity. Since 2011, Give Back Nation’s Google Certified Ad Grant Manager team has helped over 5,400 nonprofits manage their Ad Grants. How do nonprofits get started?

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Google Analytics Report Shows People Are Spending Less Time on Websites

Care2

Ever wonder how your organization’s website traffic compares to other organizations? Google Analytics just released some great data after analyzing hundreds of thousands of websites between November 2010 and February 2011. Check out Google Analytics Website Data. page views per web visit.

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Google Analytics Report Shows Web Users Spend Less Time on Websites

Care2

Ever wonder how your organization’s website traffic compares to other organizations? Google Analytics just released some great data after analyzing hundreds of thousands of websites between November 2010 and February 2011. Check out Google Analytics Website Data. page views per web visit.

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Best Blogs of 2011

Connection Cafe

Well, it’s the moment you’ve all been waiting for…our choice for the best Connection Cafe blog posts of 2011. After all, the common thread between baseball and Google Analytics is so obvious, right? So, for those of you that achieved it in 2011, congratulations!

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Great reads from around the web on June 13th

Amy Sample Ward

" 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone. ."

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[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

Organization: Pancreatic Cancer Action Network. Organization Size: Medium. What was the very first social media tool your organization utilized, and when? Which tool has been surprisingly useful in getting out the word about your organization and its programs? Name: Allison Nassour. Title: Social Media Manager.

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Overcoming Declining Nonprofit Website Traffic

Connection Cafe

Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011. The study reported traffic decreased across 18 of 19 nonprofit verticals , with Canadian organizations being the exception. (It Setup Google Analytics to do a year-over-year comparison.